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Three Social Media Marketing Tips

Most business owners would agree the most effective way to gain new customers is through the testimony of existing customers. Word of mouth has been one of the best marketing tools for decades, if not centuries. Our generation, however, has seen “word of mouth” taken to a new level through social media. Social media has substantially changed the relationship between customers and business owners.

Successful branding of a company through social media marketing is now a crucial step in any strategic marketing plan. Entrepreneurs can reach existing customers, draw in new ones, increase visibility and establish a presence in the community, both geographic and virtual. Below are my top three tips for generating more business leads through your social media marketing campaign.

Know your audience.

Research the social networking sites used by your target demographic and consistently post informative material. Know where on the Internet your customers spend their time. Although Facebook has the most followers of any social networking site, if your customers are on LinkedIn or Tumblr, that's where you need to be too.

Keep in mind social media conversation is less formal than traditional marketing vehicles. The right messages = more "likes".

Integrate a blog.

Virtual Business Marketing recently studied the relationship between social media exposure, including the correlation between blogging and lead generation. The study looked at more than 4,000 HubSpot customers. They found that companies with over 200 blog posts generated 4.6 times more hits to their Web sites than businesses with only 20 blog articles. More blog posts = more traffic.

Add Video.

Many companies are successfully gaining visibility and driving more traffic to their Web sites by creating short videos on YouTube. A stellar example of social media at work was a campaign launched by Old Spice. The company generated 12 million views of an original TV ad that was posted on YouTube. After that, they added 186 videos of the ad star Isaiah Mustafa sending personalized messages to celebrities and bloggers. In turn, the bloggers and celebrities tweeted the videos to their millions of followers. As a result, one ad reached tens of millions of viewers online.

The good news is you don't have to have a professionally produced film like the Old Spice ad. Amateur videos work just as well when targeted to the right audience. Grow your network = Grow your business.

Marketing strategies vary from business to business. Contact us to see how social media marketing can benefit your company. 

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