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Lemonade Stand Marketing: Life Lessons

What is it that determines ones success in life? In business? Let’s take a look at how a simple lemonade stand can teach you the skills necessary to succeed.


You’ve heard it before… Attitude is everything. Well, it certainly can’t hurt. Wouldn’t your rather be running a business with these fun lovers who know how to take a break and have some fun? Or, you can always work with me, the slave-driver 🙂

Seriously now, its best to take someone who is in a funk and move them off the front line until their attitude shifts. Or, just send them home. It’s not worth the loss in sales. Your customers’ lives are hectic enough. Wouldn’t you prefer to be around someone who is spreading liquid sunshine? So would your customers.


What a great opportunity to learn how to take turns, share and work together toward a common goal. I watched seven little girls divide up tasks themselves. Each found a way to contribute. One sat behind the lemonade pitcher and poured the lemonade in the cups. Another collected money. Another shouted into the microphone. One held the menu. One held the sign. One wrote on the sidewalk. Another served the cookies. And each provided assistance to the others. Wow, I couldn’t have orchestrated it if you paid me. What made it work? They all shared the same vision and a desire to have fun and make some money. It didn’t matter how they got there and who did what. They shared responsibilities. They kept moving forward to their goal.

What would your business be like if everyone worked like that? What would it take to get there? Can everyone on your team buy into the vision and strive for the goal?

Goal Setting

On Sunday my middle daughter took a break from the lemonade stand to play with a friend who stopped by. She was very disappointed that she wasn’t going to get any money for the time she was away. She immediately said “How much money do I need to make to go to Build-A-Bear Workshop?” When I told her she stayed focused all the rest of the day and never left the stand. Once she had achieved her financial goal (at about 6:30pm) she said “Okay, mom, I’m done. We can close up now”.

Without a goal, she never even would have sat at that lemonade stand. But her sisters were earning money to go to “Build-A-Bear” and heck if she was going to be left behind.

Give yourself something to shoot for. Give yourself a goal. Without a clear picture of where you want to go, you may never get there. but if you know that you want to go to Build-A-Bear tomorrow morning, you’ll walk all the way around the park until you find enough people to buy that lemonade.

I have a friend who excels at Network Marketing. I once asked him what is the key success factor for someone in your business. You know what he said? “Hunger. You’ve got to really want to succeed.” Do you have the hunger? What will it take for you to get it?

I once had the hunger and I achieved great things. Then I lost the hunger and I lost the things. I rediscovered the hunger in a new place. One that is sustainable. Is your hunger sustainable and can it be met while achieving a balanced life?

Life Balance

The second lesson my daughters learned from this is that if you don’t participate, you don’t share in the rewards. You need to contribute and do your share to share in the results. You need to do the activity. When my youngest daughter took a break to run in the sprinkler, she knew full well that she wasn’t going to get paid for the hour she played, and she was okay with that. She had already earned enough to go to “Build-A-Bear” and its was time to play.

As you can see from the video above, a quick run through the sprinkler is refreshes the attitude. Make sure you plan time for replenishing your soul. How can you take a “run through the sprinkler” today?


If you want to achieve your goals, you have to do the activity. You don’t necessarily have to “work” in terms of putting a lot of labor and pain with it. You can choose to have fun or to be cranky, but you do have to do the steps to sell the lemonade. You will have more fun and more success if you have a good attitude, but without staffing the stand, you won’t sell any lemonade.

My husband has this great quote that he taped to his computer. It says “If all you do is sit around and visualize, the men in white overalls will come and take away your furniture.” I know a lot of personal growth classes teach you just need to visualize, but its only part of the equation. You actually need to do activity to support you vision.

While activity gives you results, it’s activity with a positive attitude that gives you success.

Activity + Positive Attitude = Success!

Have you planned to balance your goals and activities with some attitude refreshing fun? Make room for that creative down time. It’s in those quiet moments that brilliance comes to you.

What are some of your favorite stories of those non-working moments when something brilliant comes to you?

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