Marketing Coach ♦ Internet Marketing Coach ♦ Social Media Consultant - Part 2 Marketing Coach ♦ Internet Marketing Coach ♦ Social Media Consultant - Part 2
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How to Use Social Media Marketing To Attract and Retain Customers

Social media websites are all the rage these days. We comment on friends’ photos, news feeds, jokes, and other activities multiple times a day. But is it possible that these very same social outlets can be a boon for marketing businesses?

Using social media marketing is a very effective method of communicating with both prospective and established customers. In fact, according to a University of Massachusetts marketing research study, 73% of Fortune 500 companies utilize Twitter to announce product information and news. Meanwhile, 66% of Fortune 500 companies have a presence on Facebook. Many others also utilized social media sites such as YouTube and Pinterest to further enhance their marketing campaigns.

One of the more effective ways that businesses can leverage social media is by publishing informative articles and answering customer queries. If customers find the information valuable, they will, in turn, share it with others which could help drive even more attention to the business.

To take this trend a step further, utilizing such elements as social media buttons on a business website is an effective means of spreading the word. For example, a Facebook or Twitter feed link would make sharing web content easier for visitors.

Ensuring that the content is shareable is essential in any social media marketing program. This can be done by helping customers solve common problems, using humor, and even giveaways and contests. The right kind of stories and contests could even go viral and further build the customer base.

One common pitfall to avoid when using social media is to overdo the approach. Cie Andrea Hayden,a Chicago digital marketing consultant, advises to just concentrate on one or two outlets to communicate with your audience and use them wisely, perhaps spending up to two hours a day interacting with visitors on those platforms by answering questions, offering advice, and continuing conversations.

While building a successful customer base using social media marketing can take time and patience, you will soon reap the rewards of increased traffic and sales. Contact us for more information on how you can use social media in your marketing campaign to generate sales.

Strategic Business Planning – Common Business Start-Up Mistakes to Avoid

It is very common to come across statements mentioning the failure of 9 out of 10 business start-ups within in the first 2 years of their launch. Undoubtedly, the startup phase comes with varying challenges. When challenges present themselves, entrepreneurs end up making some common mistakes. However, with a little better strategic business planning, such errors can be rectified or avoided altogether. Here are 3 very common mistakes that should be avoided:

1. Starting Without a Business Plan

Before venturing into your own business, it is essential that you ask yourself whether you are serious about achieving success or not. If the answer is yes, then you should begin with a properly written plan that is simple and easy to understand. When you write down your plan, you will be able to focus on ways of ensuring that your business does well. Answer important questions regarding the ‘type of customers your business will attract’, ‘spreading the word about your business’ and of course ‘why would people buy from you and how much are you going to charge for your services or products’. Try to keep realistic figures and if everything is done in a planned way, then your business will definitely see growth.

2. Not Doing Enough Marketing

Marketing is a never ending process, whether you are promoting your products/services or yourself. You will often notice small-businesses spending more time in marketing the owner rather than the product. Building relationships help make a positive impact in the market and among potential customers. It leads to winning their trust and they will remember you.

3. Not Having A Unique Selling Point

The most important question is: Why should potential customers reach out to you for your service or product? Why should they choose you and not some other person? What is so special about your product or service?

You need to have good and sufficient answers to these and many more related questions before you venture any further into your business. When you start your business without asking yourself these questions, then you begin to make mistakes. If you dream of owning a successful business, then you must have answers to these questions. For more information on strategic business planning, please contact us.

Why Social Media Training Matters

With the proven impact of social media on businesses today, it’s surprising that many companies are unaware of the importance of social media training. Not just anyone can successfully manage a social media marketing campaign without proven training and knowledge in the field.

You want your social media personnel to be trained experts. They should know the difference between a poorly executed Facebook or Twitter post while understanding how to present your company in the best light possible. A successful social media marketing campaign depends entirely upon the training of your social media experts – if they aren’t properly trained, your campaign could run amok.

In order to properly train your social media experts, make sure they know what you want from them. Give them an editorial calendar with key ideas and messages you want to promote while encouraging them to use their own voice for authenticity.

Next, give an overview of the core social media sites your company uses. Encourage social media personnel to obtain comprehensive knowledge of each of the major social platforms they’ll be using and how to effectively engage consumers on those platforms.

Finally, proper social media training should also include ways your social media experts should interact with customers. While social media provides an invaluable tool for receiving feedback from consumers, it can also leave your company open to negative feedback. Train your employees to promptly and politely respond to all customer feedback – negative or otherwise – to leave consumers with the impression that you are a company that genuinely cares.

With the right training and guidance, your company can launch a successful social media marketing campaign. For more information, contact us today.

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