How to Find your Entrepreneurial Passion | Best Free Marketing Tips How to Find your Entrepreneurial Passion | Best Free Marketing Tips
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How to Find your Entrepreneurial Passion

How to Find your Entrepreneurial Passion

Entrepreneur PassionYou went into business for yourself so you could do what you love and live in your passion. Have you found the demands of running a business take you away from that? Are you spending all your time searching for customers?

I know, because I followed mine, or did I?

While my business career was in marketing, my passion and escape from the world was interior design. I was obsessed. I had every magazine and book I could get a hold of. You know how they say go back to your childhood and think about what you dreamed about?

Well, when I was a kid I would rearrange my room incessantly. I was the only kids I knew with wallpaper on the ceiling (thanks mom for supporting my creative side).  It was lime-green and blue patchwork. We made a quilt for my bed to match.

In high school, I studied architectural drawing with the hopes of becoming an architect. I loved designing the floor plans of buildings, and picking out the finishes. What I didn’t like was calculating the size and number of beams required to hold up the roof.

The next thing I know I was in college studying optical engineering. In my junior and senior year, when things got tough I used to dream about dropping out and being a fashion designer.

When I bought my first house, I could not stop remodeling, decorating and landscaping. I was an addict. I enrolled in Interior Design classes and eventually, decided to follow my obsession.

I decided to merge my passion for interior design with my experience in Internet marketing. Sounds like a match made in heaven, right? Wrong!

You see, other than the occasional trip to shop for inventory, I rarely got to do any “design”. All my time was spent running the business and getting customers.

So what was my passion?

When I closed my home furnishings business I once again reevaluated my true passion. I knew I didn’t love all aspects of running the business. I loved designing the interiors, the creativity of solving the customer’s problem in a visual way.

I asked my self how interior design related to marketing. Why was I so convinced that interior design was my life purpose?

I discovered that interior design followed the same mechanics of marketing. With both you have a customer and you need to assess their needs. Then you need to find a way to meet their needs, solve their problems and transform their lives. The difference is that interior design is done in a three-dimensional visual way.

The discovery of this correlation gave me the permission I needed to delve back into marketing with no regrets. It shares similar tasks to interior design. You have a customer who has a need. You have constraints. You need to solve a problem. (Actually, its very similar to engineering as well). I’ve started to do it in a visual way as I can now map out visually for each customer what is and what is not working for them and where the holes are.

What I’m suggesting is that have you looked at your passion from the perspective of the tasks involved? How does it relate to other things you are very good at?

I know marketing is my passion because I can sit for hours all day, everyday without leaving my desk, and still feel energized when I get up. Can you say that?

If not, then what is your passion? Do you know? Do you know how to find out?

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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