How to use consumer product reviews and product ratings | Best Free Marketing Tips How to use consumer product reviews and product ratings | Best Free Marketing Tips
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How to use Ratings and Reviews

Ratings and Reviews

Rating or Review sites are websites that allow you to vote on, rate or provide a review of products, web sites, services, companies, people, etc.

Why are ratings and reviews valuable? The use of ratings and reviews on your business website increases your customers trust in using your website and confidence in your brand. The ratings and reviews feature can help to establish a customer community giving your customers a way to interact with you. Your customer’s interactions and comments can be a reliable feedback mechanism to help you improve your product or service.The use of online ratings and reviews will reveal under-performing products and unexpected stars, thus giving you information and trends to use in your marketing. This is a highly measurable feedback mechanism that engages customers, gives them control, and gives you quantifiable results.


  • Get your product, service or store rated and reviewed (ratings service) on ratings sites. This also increases search engine rankings.
  • Add Ratings and Reviews systems to your website.

Resources: Get rated

  • Bazaarvoice – Bazaarvoice captures their opinions, questions, and stories to help organizations like yours gain sales, operational efficiencies, and – ultimately – real cultural change.
  • Epinions – read and write reviews on millions of products and services
  • BizRate – the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year.
  • Rating System -Add Rating & Review and Q&A Solutions to your website, quickly and easily, without expensive software or custom programming.
About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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