Tools to Leverage Social Media Marketing Campaigns

Strong practices with social media marketing can lead to impressive gains in visitors, followers, and potential business, as a result.  However, while some businesses will do a good job with social media marketing campaigns, it isn’t enough.  Sometimes, you have to have the right tools to do the job.

Such technological tools can make a big difference.  In a recent article, Sean Johnson identifies six free tools that can help businesses leverage social media for further progress.

  1. TweetReach: This free Twitter-based tool offers analytics for keywords, Tweet text, Twitter handle, and URLs.  It is helpful for determining how many tweets are being shared and read.
  2. Twitalyzer: Along the same lines of TweetReach, Twitalyzer offers free and paid plans to bring users an impressive array of analytics.  Reports can come in handy for keeping track of progress for certain campaigns.
  3. Facebook Insights: This dashboard is accessible for anyone that has a Facebook page.  Take a look at how many people are seeing each of your posts, as well as graphical analyses of your page.
  4. HowSociable: With six free analyzed networks, HowSociable provides you with an online score for your presence among social media networks.  Measure your brand with this effective tool; paid plans are available for further reach.
  5. Google Analytics Social Reports: Social Reports is an included tool within Google Analytics, providing you with a helpful overview of your social network presence.
  6. Topsy: A “real-time social search engine,” according to Johnson, Topsy can help you monitor the latest social activity.  Johnson reports that it was used to receive regular email updates on a particular link.

These and other social media tools can greatly impact campaigns.  Contact us to learn more about the wide world of social media marketing.

Three Social Media Marketing Tips

Most business owners would agree the most effective way to gain new customers is through the testimony of existing customers. Word of mouth has been one of the best marketing tools for decades, if not centuries. Our generation, however, has seen “word of mouth” taken to a new level through social media. Social media has substantially changed the relationship between customers and business owners.

Successful branding of a company through social media marketing is now a crucial step in any strategic marketing plan. Entrepreneurs can reach existing customers, draw in new ones, increase visibility and establish a presence in the community, both geographic and virtual. Below are my top three tips for generating more business leads through your social media marketing campaign.

Know your audience.

Research the social networking sites used by your target demographic and consistently post informative material. Know where on the Internet your customers spend their time. Although Facebook has the most followers of any social networking site, if your customers are on LinkedIn or Tumblr, that's where you need to be too.

Keep in mind social media conversation is less formal than traditional marketing vehicles. The right messages = more "likes".

Integrate a blog.

Virtual Business Marketing recently studied the relationship between social media exposure, including the correlation between blogging and lead generation. The study looked at more than 4,000 HubSpot customers. They found that companies with over 200 blog posts generated 4.6 times more hits to their Web sites than businesses with only 20 blog articles. More blog posts = more traffic.

Add Video.

Many companies are successfully gaining visibility and driving more traffic to their Web sites by creating short videos on YouTube. A stellar example of social media at work was a campaign launched by Old Spice. The company generated 12 million views of an original TV ad that was posted on YouTube. After that, they added 186 videos of the ad star Isaiah Mustafa sending personalized messages to celebrities and bloggers. In turn, the bloggers and celebrities tweeted the videos to their millions of followers. As a result, one ad reached tens of millions of viewers online.

The good news is you don't have to have a professionally produced film like the Old Spice ad. Amateur videos work just as well when targeted to the right audience. Grow your network = Grow your business.

Marketing strategies vary from business to business. Contact us to see how social media marketing can benefit your company. 

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