Social Media Marketing turns Visual

Social media marketing may very well be the hottest type of online marketing today.  And within social media marketing, there are networks that are experiencing rapid growth.  Sites like Tumblr and Pinterest are appealing to social users, making visual social networks a hot commodity.

According to Francis Bea, these photo-sharing social networks are the “elephant in the room” for marketers.  After all, Bea notes that all of the major networks have made big moves in this direction:

  • Google has acquired Nik Software and its photo app Snapseed
  • Facebook obtaining Instagram
  • Twitter keeping up with native photo-friendly features (filters)

But how effective can photo-sharing networks be with purchases.  Bea cites a Bizrate Insights study that found that 69 percent of users on Pinterest were motivated to make a purchase – as opposed to 40 percent on Facebook.  The study found it to be more inspirational, pointing to its ability to organize products and obtain ideas.

These types of opportunities are certainly present for businesses.  For those that offer visually-appealing products and services, there is great potential on these sites.  Even those that don’t necessarily fall into the “typical” type of business to use photo-sharing networks can still use it creatively.

This elephant in the room could be something that businesses should pursue, extending their reach and capitalizing on this growing niche in social media.  Businesses are already using it to connect with social media users, expand visibility, and to add content to their website.  Contact us to learn more about the world of social media marketing.

20 Social Network Marketing Tips

Social media networks first emerged as means of communicating and interacting with people from all around the world. But now, companies have seen their potentials and are now utilizing them to promote their goods and services. If you want to utilize your Facebook, Twitter and YouTube accounts well, here are social network marketing tips which can help your company.

Facebook

  1. Immediately update your Facebook fan page once you have published your posts.
  2. Post content and links that will drive your fans to like and share your page or post.
  3. Include your Twitter account in your Fan page.
  4. Use the “Question” feature to create a survey about your company’s products and services. This creates interaction between your company and your fans.
  5. Include your Facebook fan page link on your online newsletters.
  6. Host a contest on Facebook, in order to draw more clients to your fan page.
  7. Create a landing page with a “reveal tab.” This page can feature a voucher, video or image which is unique and attractive to consumers.
  8. Respond to Facebook queries and comments right away!

Twitter

  1. Tweet ‘til kingdom come!
  2. Invite followers by campaigning your Twitter page in your Facebook page, website or blog site.
  3. Tweet about the posts of influential bloggers related to your niche or company.
  4. Make sure to re-tweet your content automatically with the help of programs such as Social Oomph professional.
  5. Share the tweets of famous people and acknowledge them by including their Twitter names in the status update.
  6. Use hash tags which include the Tweets in groups and lists, in order to draw more readers and possible customers.

YouTube

  1. Tape an interview of renowned personas in your niche and post them in your YouTube profile.
  2. Include your Facebook, Twitter, website and blog site link in your YouTube profile.
  3. Pen a headline that features keywords which are relevant in your category.
  4. Use a tempting and intriguing headline that will make viewers want to see your video.
  5. Make sure to type in tags for each video.
  6. Include a link back to your main site.

These are just some of the basics of social network marketing. For more advanced tips, contact us.

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