With the proven impact of social media on businesses today, it’s surprising that many companies are unaware of the importance of social media training. Not just anyone can successfully manage a social media marketing campaign without proven training and knowledge in the field.
You want your social media personnel to be trained experts. They should know the difference between a poorly executed Facebook or Twitter post while understanding how to present your company in the best light possible. A successful social media marketing campaign depends entirely upon the training of your social media experts – if they aren’t properly trained, your campaign could run amok.
In order to properly train your social media experts, make sure they know what you want from them. Give them an editorial calendar with key ideas and messages you want to promote while encouraging them to use their own voice for authenticity.
Next, give an overview of the core social media sites your company uses. Encourage social media personnel to obtain comprehensive knowledge of each of the major social platforms they’ll be using and how to effectively engage consumers on those platforms.
Finally, proper social media training should also include ways your social media experts should interact with customers. While social media provides an invaluable tool for receiving feedback from consumers, it can also leave your company open to negative feedback. Train your employees to promptly and politely respond to all customer feedback – negative or otherwise – to leave consumers with the impression that you are a company that genuinely cares.
With the right training and guidance, your company can launch a successful social media marketing campaign. For more information, contact us today.