Social Media is a Layer Cake

Chocolate Cake Slice with RaspberriesIf you’ve been following me for a while you would know that I spent quite a bit of time researching social media and publishing a report on how to gain more prestige and become a leader using social media. What you might not know is that the 5B’s of Social Media that I teach can be implemented in layers, like a chocolate cake.

Take for example the first layer. The first layer has been cut in five slices, but you need all these little pieces just to establish your foundation. In the first layer of your social media campaign, you need to establish your Brand by putting up your website, blog and social media pages & profiles. Next you will want to reach out to the people you already have a relationship with to ask them to connect with you. This is the baseline of building your network (Befriend). Then you will need to have a basic communication plan in place to stay front of mind and enhance these relationships (Broadcast). And, you will need to allocate time to interact and engage (Buzz) with your connections. Finally, you will want to encourage them to take action and do business with you (Buy).

This is the most basic form of The 5B’s of Social Media Success.

Recently we’ve had the opportunity to do this for our client, a chocolate company. What we saw is that you can’t skip any of the 5B’s when you get started. All components of the plan are needed or the foundation of the layer cake crumbles. You can’t add more layers till you get the bottom layer laid solid.

If you need help putting together that foundation for your company’s social media, contact us. We’d be happy to help. Stay tuned to learn more about the next layers of the cake.

How to Use Social Media Marketing To Attract and Retain Customers

Social media websites are all the rage these days. We comment on friends’ photos, news feeds, jokes, and other activities multiple times a day. But is it possible that these very same social outlets can be a boon for marketing businesses?

Using social media marketing is a very effective method of communicating with both prospective and established customers. In fact, according to a University of Massachusetts marketing research study, 73% of Fortune 500 companies utilize Twitter to announce product information and news. Meanwhile, 66% of Fortune 500 companies have a presence on Facebook. Many others also utilized social media sites such as YouTube and Pinterest to further enhance their marketing campaigns.

One of the more effective ways that businesses can leverage social media is by publishing informative articles and answering customer queries. If customers find the information valuable, they will, in turn, share it with others which could help drive even more attention to the business.

To take this trend a step further, utilizing such elements as social media buttons on a business website is an effective means of spreading the word. For example, a Facebook or Twitter feed link would make sharing web content easier for visitors.

Ensuring that the content is shareable is essential in any social media marketing program. This can be done by helping customers solve common problems, using humor, and even giveaways and contests. The right kind of stories and contests could even go viral and further build the customer base.

One common pitfall to avoid when using social media is to overdo the approach. Cie Andrea Hayden,a Chicago digital marketing consultant, advises to just concentrate on one or two outlets to communicate with your audience and use them wisely, perhaps spending up to two hours a day interacting with visitors on those platforms by answering questions, offering advice, and continuing conversations.

While building a successful customer base using social media marketing can take time and patience, you will soon reap the rewards of increased traffic and sales. Contact us for more information on how you can use social media in your marketing campaign to generate sales.

Why Social Media Training Matters

With the proven impact of social media on businesses today, it’s surprising that many companies are unaware of the importance of social media training. Not just anyone can successfully manage a social media marketing campaign without proven training and knowledge in the field.

You want your social media personnel to be trained experts. They should know the difference between a poorly executed Facebook or Twitter post while understanding how to present your company in the best light possible. A successful social media marketing campaign depends entirely upon the training of your social media experts – if they aren’t properly trained, your campaign could run amok.

In order to properly train your social media experts, make sure they know what you want from them. Give them an editorial calendar with key ideas and messages you want to promote while encouraging them to use their own voice for authenticity.

Next, give an overview of the core social media sites your company uses. Encourage social media personnel to obtain comprehensive knowledge of each of the major social platforms they’ll be using and how to effectively engage consumers on those platforms.

Finally, proper social media training should also include ways your social media experts should interact with customers. While social media provides an invaluable tool for receiving feedback from consumers, it can also leave your company open to negative feedback. Train your employees to promptly and politely respond to all customer feedback – negative or otherwise – to leave consumers with the impression that you are a company that genuinely cares.

With the right training and guidance, your company can launch a successful social media marketing campaign. For more information, contact us today.

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