The 5B’s of Social Media Success is a strategic framework that enables you to increase your prestige and presence, and grow your business and your influence. The 5B’s of Social Media Success are Brand, Befriend, Broadcast, Buzz and Buy.
You might call these ‘The 5 Social Media Success Secrets’. I call them “success principles” because these are the underlying principles you will want to apply to each of your social media platforms to achieve success with your marketing tactics. If you’ve heard of the 5 P’s of Marketing that are taught in every marketing course in the country, well, these 5B’s of social media success are modeled after those in that they are intended to create a marketing framework for you to use in designing, planning and evaluating all your social media activities so you can successfully achieve your business objectives.
‘Brand’ prepares you to attract your ideal client with your SM presence (do this wrong and the rest of your effort is futile). Brand is about identifying your main messages or themes for your brand that appeal to your customer and position your offering uniquely while achieving your goals.
‘Befriend’ is about getting friends and followers who are in your target audience and growing your network. You should have a Networking Strategy and know what networks are most effective for your business and why.
‘Broadcast‘ is about How to Build Know, Like, & Trust using content. It’s about using content to position yourself as an expert in your field. A successful Content marketing strategy also that you act like a lighthouse, and know how much and how often to post. You will also want to know how to find and create great content and to leverage that content.
‘Buzz’ is about how to have conversations and engage others using social media. There are certain techniques that increase engagement and others discourage it. You should also have appropriate expectations of engagement based on the size and stage of development of your social media community.
‘Buy’ is about getting others to act, create a call to action and measure results. This is key to evaluating the success of your social media investment.
Incorporating The 5 B’s of Social Media Success is critical to deriving maximum output from your social media marketing. If you would like to learn more about The 5 B’s of Social Media framework, download our free research report.
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