Social Media Marketing turns Visual

Social media marketing may very well be the hottest type of online marketing today.  And within social media marketing, there are networks that are experiencing rapid growth.  Sites like Tumblr and Pinterest are appealing to social users, making visual social networks a hot commodity.

According to Francis Bea, these photo-sharing social networks are the “elephant in the room” for marketers.  After all, Bea notes that all of the major networks have made big moves in this direction:

  • Google has acquired Nik Software and its photo app Snapseed
  • Facebook obtaining Instagram
  • Twitter keeping up with native photo-friendly features (filters)

But how effective can photo-sharing networks be with purchases.  Bea cites a Bizrate Insights study that found that 69 percent of users on Pinterest were motivated to make a purchase – as opposed to 40 percent on Facebook.  The study found it to be more inspirational, pointing to its ability to organize products and obtain ideas.

These types of opportunities are certainly present for businesses.  For those that offer visually-appealing products and services, there is great potential on these sites.  Even those that don’t necessarily fall into the “typical” type of business to use photo-sharing networks can still use it creatively.

This elephant in the room could be something that businesses should pursue, extending their reach and capitalizing on this growing niche in social media.  Businesses are already using it to connect with social media users, expand visibility, and to add content to their website.  Contact us to learn more about the world of social media marketing.

Tools to Leverage Social Media Marketing Campaigns

Strong practices with social media marketing can lead to impressive gains in visitors, followers, and potential business, as a result.  However, while some businesses will do a good job with social media marketing campaigns, it isn’t enough.  Sometimes, you have to have the right tools to do the job.

Such technological tools can make a big difference.  In a recent article, Sean Johnson identifies six free tools that can help businesses leverage social media for further progress.

  1. TweetReach: This free Twitter-based tool offers analytics for keywords, Tweet text, Twitter handle, and URLs.  It is helpful for determining how many tweets are being shared and read.
  2. Twitalyzer: Along the same lines of TweetReach, Twitalyzer offers free and paid plans to bring users an impressive array of analytics.  Reports can come in handy for keeping track of progress for certain campaigns.
  3. Facebook Insights: This dashboard is accessible for anyone that has a Facebook page.  Take a look at how many people are seeing each of your posts, as well as graphical analyses of your page.
  4. HowSociable: With six free analyzed networks, HowSociable provides you with an online score for your presence among social media networks.  Measure your brand with this effective tool; paid plans are available for further reach.
  5. Google Analytics Social Reports: Social Reports is an included tool within Google Analytics, providing you with a helpful overview of your social network presence.
  6. Topsy: A “real-time social search engine,” according to Johnson, Topsy can help you monitor the latest social activity.  Johnson reports that it was used to receive regular email updates on a particular link.

These and other social media tools can greatly impact campaigns.  Contact us to learn more about the wide world of social media marketing.

Social Media Marketing: Facebook Grows to One Billion Users

It is official: As of October 4, 2012, Facebook has reached one billion users.  CNN Money’s Aaron Smith reported the inevitable news for social media giant Facebook recently, as the indicator hit its biggest milestone in quite some time.

The incredibly growth of Facebook is quite eye-opening.  In just over three years, Facebook has grown from 250 million to one billion – originating in its first one-million milestone ala December of 2004:

  • July, 2009: 250 million users
  • July, 2010: 500 million users
  • October, 2012: One billion users

Now reaching out to one out of every seven individuals on the planet, Smith notes, this milestone is of course great news for social media marketing.  It reinforces the growth, accessibility, and possibilities of not only Facebook, but all major social media players – including the likes of Twitter, YouTube, and Pinterest.

facebook marketingAfter all, Smith notes that less than 20 percent of Facebook users live in the U.S. and Canada – and for many businesses, that means that a great deal of the target market is relevant to their practices.  With the ability to greatly filter sponsored ads on Facebook, business owners targeting certain niche markets and locations will enjoy the wealth of users.

Facebook has made a number of great strides lately.  From introducing more powerful Insights tools, as Anum Hussain of Hubspot explores, to increasing its user base and bringing highly filtered sponsored ads – there is a lot to like for social media marketing.  Businesses can leverage Faceook and other social media tools to grab their visitors and keep them engaged.

Now, business owners will have more potential customers to market towards – and the tools to see who’s watching.  Contact us to learn more.

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