Social Media is a Layer Cake

Chocolate Cake Slice with RaspberriesIf you’ve been following me for a while you would know that I spent quite a bit of time researching social media and publishing a report on how to gain more prestige and become a leader using social media. What you might not know is that the 5B’s of Social Media that I teach can be implemented in layers, like a chocolate cake.

Take for example the first layer. The first layer has been cut in five slices, but you need all these little pieces just to establish your foundation. In the first layer of your social media campaign, you need to establish your Brand by putting up your website, blog and social media pages & profiles. Next you will want to reach out to the people you already have a relationship with to ask them to connect with you. This is the baseline of building your network (Befriend). Then you will need to have a basic communication plan in place to stay front of mind and enhance these relationships (Broadcast). And, you will need to allocate time to interact and engage (Buzz) with your connections. Finally, you will want to encourage them to take action and do business with you (Buy).

This is the most basic form of The 5B’s of Social Media Success.

Recently we’ve had the opportunity to do this for our client, a chocolate company. What we saw is that you can’t skip any of the 5B’s when you get started. All components of the plan are needed or the foundation of the layer cake crumbles. You can’t add more layers till you get the bottom layer laid solid.

If you need help putting together that foundation for your company’s social media, contact us. We’d be happy to help. Stay tuned to learn more about the next layers of the cake.

Introducing ‘The 5 B’s of Social Media Success’

The 5B’s of Social Media Success is a strategic framework that enables you to increase your prestige and presence, and grow your business and your influence. The 5B’s of Social Media Success are Brand, Befriend, Broadcast, Buzz and Buy.

You might call these ‘The 5 Social Media Success Secrets’. I call them “success principles” because these are the underlying principles you will want to apply to each of your social media platforms to achieve success with your marketing tactics. If you’ve heard of the 5 P’s of Marketing that are taught in every marketing course in the country, well, these 5B’s of social media success are modeled after those in that they are intended to create a marketing framework for you to use in designing, planning and evaluating all your social media activities so you can successfully achieve your business objectives.

The 5 B's of Social Media

‘Brand’ prepares you to attract your ideal client with your SM presence (do this wrong and the rest of your effort is futile). Brand is about identifying your main messages or themes for your brand that appeal to your customer and position your offering uniquely while achieving your goals.

‘Befriend’ is about getting friends and followers who are in your target audience and growing your network. You should have a Networking Strategy and know what networks are most effective for your business and why.

‘Broadcast‘ is about How to Build Know, Like, & Trust using content. It’s about using content to position yourself as an expert in your field. A successful Content marketing strategy also that you act like a lighthouse, and know how much and how often to post. You will also want to know how to find and create great content and to leverage that content.

‘Buzz’ is about how to have conversations and engage others using social media. There are certain techniques that increase engagement and others discourage it. You should also have appropriate expectations of engagement based on the size and stage of development of your social media community.

‘Buy’ is about getting others to act, create a call to action and measure results. This is key to evaluating the success of your social media investment.

Incorporating The 5 B’s of Social Media Success is critical to deriving maximum output from your social media marketing. If you would like to learn more about The 5 B’s of Social Media framework, download our free research report.

If you are in need of assistance designing your social media strategy or maintaining your social media presence, contact us.

Social Media Marketing turns Visual

Social media marketing may very well be the hottest type of online marketing today.  And within social media marketing, there are networks that are experiencing rapid growth.  Sites like Tumblr and Pinterest are appealing to social users, making visual social networks a hot commodity.

According to Francis Bea, these photo-sharing social networks are the “elephant in the room” for marketers.  After all, Bea notes that all of the major networks have made big moves in this direction:

  • Google has acquired Nik Software and its photo app Snapseed
  • Facebook obtaining Instagram
  • Twitter keeping up with native photo-friendly features (filters)

But how effective can photo-sharing networks be with purchases.  Bea cites a Bizrate Insights study that found that 69 percent of users on Pinterest were motivated to make a purchase – as opposed to 40 percent on Facebook.  The study found it to be more inspirational, pointing to its ability to organize products and obtain ideas.

These types of opportunities are certainly present for businesses.  For those that offer visually-appealing products and services, there is great potential on these sites.  Even those that don’t necessarily fall into the “typical” type of business to use photo-sharing networks can still use it creatively.

This elephant in the room could be something that businesses should pursue, extending their reach and capitalizing on this growing niche in social media.  Businesses are already using it to connect with social media users, expand visibility, and to add content to their website.  Contact us to learn more about the world of social media marketing.

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