Introducing ‘The 5 B’s of Social Media Success’

The 5B’s of Social Media Success is a strategic framework that enables you to increase your prestige and presence, and grow your business and your influence. The 5B’s of Social Media Success are Brand, Befriend, Broadcast, Buzz and Buy.

You might call these ‘The 5 Social Media Success Secrets’. I call them “success principles” because these are the underlying principles you will want to apply to each of your social media platforms to achieve success with your marketing tactics. If you’ve heard of the 5 P’s of Marketing that are taught in every marketing course in the country, well, these 5B’s of social media success are modeled after those in that they are intended to create a marketing framework for you to use in designing, planning and evaluating all your social media activities so you can successfully achieve your business objectives.

The 5 B's of Social Media

‘Brand’ prepares you to attract your ideal client with your SM presence (do this wrong and the rest of your effort is futile). Brand is about identifying your main messages or themes for your brand that appeal to your customer and position your offering uniquely while achieving your goals.

‘Befriend’ is about getting friends and followers who are in your target audience and growing your network. You should have a Networking Strategy and know what networks are most effective for your business and why.

‘Broadcast‘ is about How to Build Know, Like, & Trust using content. It’s about using content to position yourself as an expert in your field. A successful Content marketing strategy also that you act like a lighthouse, and know how much and how often to post. You will also want to know how to find and create great content and to leverage that content.

‘Buzz’ is about how to have conversations and engage others using social media. There are certain techniques that increase engagement and others discourage it. You should also have appropriate expectations of engagement based on the size and stage of development of your social media community.

‘Buy’ is about getting others to act, create a call to action and measure results. This is key to evaluating the success of your social media investment.

Incorporating The 5 B’s of Social Media Success is critical to deriving maximum output from your social media marketing. If you would like to learn more about The 5 B’s of Social Media framework, download our free research report.

If you are in need of assistance designing your social media strategy or maintaining your social media presence, contact us.

Social Media Marketing turns Visual

Social media marketing may very well be the hottest type of online marketing today.  And within social media marketing, there are networks that are experiencing rapid growth.  Sites like Tumblr and Pinterest are appealing to social users, making visual social networks a hot commodity.

According to Francis Bea, these photo-sharing social networks are the “elephant in the room” for marketers.  After all, Bea notes that all of the major networks have made big moves in this direction:

  • Google has acquired Nik Software and its photo app Snapseed
  • Facebook obtaining Instagram
  • Twitter keeping up with native photo-friendly features (filters)

But how effective can photo-sharing networks be with purchases.  Bea cites a Bizrate Insights study that found that 69 percent of users on Pinterest were motivated to make a purchase – as opposed to 40 percent on Facebook.  The study found it to be more inspirational, pointing to its ability to organize products and obtain ideas.

These types of opportunities are certainly present for businesses.  For those that offer visually-appealing products and services, there is great potential on these sites.  Even those that don’t necessarily fall into the “typical” type of business to use photo-sharing networks can still use it creatively.

This elephant in the room could be something that businesses should pursue, extending their reach and capitalizing on this growing niche in social media.  Businesses are already using it to connect with social media users, expand visibility, and to add content to their website.  Contact us to learn more about the world of social media marketing.

Clicking Metrics for Twitter Social Media Marketing

When it comes to Twitter, social media marketing opportunities are not limited.  Not only can businesses connect with other business and followers with ease, but advertising products and services and expanding is made easy.

Tools are also in abundance.  Social media managers are quite popular for monitoring Twitter, scheduling posts, and for integrating other social networks.  Yet, one interesting tool that’s used is not given much attention: URL shorteners.

twitter marketingIndeed – you only have 140 characters in a tweet.  When you are marketing your business, or giving followers an interesting link to inform, entertain, or inspire (which is effective for marketing), URL shorteners are a must.  Lee Odden notes 11 of the best shorteners, which are not created equally.

One of the strongest features with URL shorteners is the ability to track clicking statistics.  These metrics are quite powerful, allowing you to directly analyze how many people are clicking on your links.  Thus, you could conceivable analyze where your marketing power is coming from – on Facebook, Twitter, or your blog…?

All it takes is a different, trackable link to know.  As Raju of TechPP notes, not all tools have this ability.  He identifies five specific URL shorteners that can do the trick – and the difference is well worth the switch, if necessary.

Utilize URL shorteners on Twitter to analyze clicking statistics.  It can help you analyze how effective your social media marketing efforts are on this site and others.  The potential insight gained is well worth investigating your choices.  Contact us to learn more about social media marketing.

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