Introducing ‘The 5 B’s of Social Media Success’

The 5B’s of Social Media Success is a strategic framework that enables you to increase your prestige and presence, and grow your business and your influence. The 5B’s of Social Media Success are Brand, Befriend, Broadcast, Buzz and Buy.

You might call these ‘The 5 Social Media Success Secrets’. I call them “success principles” because these are the underlying principles you will want to apply to each of your social media platforms to achieve success with your marketing tactics. If you’ve heard of the 5 P’s of Marketing that are taught in every marketing course in the country, well, these 5B’s of social media success are modeled after those in that they are intended to create a marketing framework for you to use in designing, planning and evaluating all your social media activities so you can successfully achieve your business objectives.

The 5 B's of Social Media

‘Brand’ prepares you to attract your ideal client with your SM presence (do this wrong and the rest of your effort is futile). Brand is about identifying your main messages or themes for your brand that appeal to your customer and position your offering uniquely while achieving your goals.

‘Befriend’ is about getting friends and followers who are in your target audience and growing your network. You should have a Networking Strategy and know what networks are most effective for your business and why.

‘Broadcast‘ is about How to Build Know, Like, & Trust using content. It’s about using content to position yourself as an expert in your field. A successful Content marketing strategy also that you act like a lighthouse, and know how much and how often to post. You will also want to know how to find and create great content and to leverage that content.

‘Buzz’ is about how to have conversations and engage others using social media. There are certain techniques that increase engagement and others discourage it. You should also have appropriate expectations of engagement based on the size and stage of development of your social media community.

‘Buy’ is about getting others to act, create a call to action and measure results. This is key to evaluating the success of your social media investment.

Incorporating The 5 B’s of Social Media Success is critical to deriving maximum output from your social media marketing. If you would like to learn more about The 5 B’s of Social Media framework, download our free research report.

If you are in need of assistance designing your social media strategy or maintaining your social media presence, contact us.

Why Social Media Training Matters

With the proven impact of social media on businesses today, it’s surprising that many companies are unaware of the importance of social media training. Not just anyone can successfully manage a social media marketing campaign without proven training and knowledge in the field.

You want your social media personnel to be trained experts. They should know the difference between a poorly executed Facebook or Twitter post while understanding how to present your company in the best light possible. A successful social media marketing campaign depends entirely upon the training of your social media experts – if they aren’t properly trained, your campaign could run amok.

In order to properly train your social media experts, make sure they know what you want from them. Give them an editorial calendar with key ideas and messages you want to promote while encouraging them to use their own voice for authenticity.

Next, give an overview of the core social media sites your company uses. Encourage social media personnel to obtain comprehensive knowledge of each of the major social platforms they’ll be using and how to effectively engage consumers on those platforms.

Finally, proper social media training should also include ways your social media experts should interact with customers. While social media provides an invaluable tool for receiving feedback from consumers, it can also leave your company open to negative feedback. Train your employees to promptly and politely respond to all customer feedback – negative or otherwise – to leave consumers with the impression that you are a company that genuinely cares.

With the right training and guidance, your company can launch a successful social media marketing campaign. For more information, contact us today.

Clicking Metrics for Twitter Social Media Marketing

When it comes to Twitter, social media marketing opportunities are not limited.  Not only can businesses connect with other business and followers with ease, but advertising products and services and expanding is made easy.

Tools are also in abundance.  Social media managers are quite popular for monitoring Twitter, scheduling posts, and for integrating other social networks.  Yet, one interesting tool that’s used is not given much attention: URL shorteners.

twitter marketingIndeed – you only have 140 characters in a tweet.  When you are marketing your business, or giving followers an interesting link to inform, entertain, or inspire (which is effective for marketing), URL shorteners are a must.  Lee Odden notes 11 of the best shorteners, which are not created equally.

One of the strongest features with URL shorteners is the ability to track clicking statistics.  These metrics are quite powerful, allowing you to directly analyze how many people are clicking on your links.  Thus, you could conceivable analyze where your marketing power is coming from – on Facebook, Twitter, or your blog…?

All it takes is a different, trackable link to know.  As Raju of TechPP notes, not all tools have this ability.  He identifies five specific URL shorteners that can do the trick – and the difference is well worth the switch, if necessary.

Utilize URL shorteners on Twitter to analyze clicking statistics.  It can help you analyze how effective your social media marketing efforts are on this site and others.  The potential insight gained is well worth investigating your choices.  Contact us to learn more about social media marketing.

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