Pinterest – Your Social Media Strategy Game Changer

If you feel yourself digging your heels in over this new social media rage called Pinterest, now may be the time to ease up and consider how making this vast and growing online idea board part of your social media strategy can actually drive visitors directly to your website.

Maybe you think that the only content that is going viral on Pinterest is suited to the funny, girly, light-hearted content that gets passed around among women. Maybe you don’t see how your specific niche could benefit from having a presence on Pinterest because Ryan Gosling isn’t appearing shirtless, saying “Hey Girl….” on your website.

You should be aware that the new trend on Pinterest has less to do with the collective crush of American twenty-something women and more to do with offering the public useful, problem solving, creative and innovative ideas via a vertical visual representation.

This vertical visual representation actually shows the user how to “do” something with pictures and a few sentences that they will find useful. They see, they scan, they know. Hopefully, they “re-pin” and “share” this awesome information and then click through to your website to see what else you have to offer them.

According to the folks at Pinterest:

A pin can be added from a website using our bookmarklet or you can upload images from your computer. Each pin added using the bookmarklet links back to the site it came from.

One word: Backlinks. The health and well being of your SEO depends on them. Pinterest is a great way to get them.

If you decide to try your hand at gathering interest via Pinterest, keep these tips in mind when designing content:

  • Size Matters! Keep your content shorter than 2500 pixels. Shoot for 600×300 pixels and you’ll be in the sweet spot where it’s easy to pin, re-pin, and users will be most likely to click through to your site to get more detailed information.
  • Make sure your idea is really cool. The fact that a common Parmesan Cheese container has a lid that fits on a mason jar was made famous by Pinterest. Now everyone’s keeping lids and using jars to store all kinds of stuff that used to sit in junk drawers or be jumbled up in spice cabinets. What’s your “AH—HA!” idea?
  • With Pinterest, there’s no game to play where going viral is concerned. Good, honest, useful content is Queen. Contribute, interact, and experience success.

For more information on how to use social media to drive traffic to your site, please contact us.

7 Ways to Use Social Bookmarking to Market Your Business

Social Bookmarking:

Social bookmarking allows you to store, organize, search, and manage links to web pages on the Internet. Social Bookmarking sites use metadata “tags” to organize links which lends to search engine optimization of the content. The social bookmarking sites offer web feeds of the bookmarked links which enables users to find new bookmarks that are shared by others.

Tips:

  • Bookmark articles relevant to your customers or business using one or more of these sites.
  • When you see relevant articles to your business, write a comment and link back to your site.

Resource List:

  • Digg – Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users..
  • AddThis – AddThis is the #1 bookmarking and sharing button on the Internet. We help website publishers and bloggers spread their content across the web by making it easy for visitors to bookmark and share content to their favorite social destinations.
  • Delicious – Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.
  • StumbleUpon – StumbleUpon uses ratings to form collaborative opinions on website quality. When you stumble, you will only see pages that friends and like-minded stumblers have recommended..
  • Facebook – Facebook’s mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet..
  • reddit – reddit is a source for what’s new and popular online. vote on links that you like or dislike and help decide what’s popular, or submit your own!
  • Mixx.com – Use YourMixx to tailor the content categories, tags, specific users and groups, and we’ll deliver the top-rated content as chosen by you and people who share your passions. Lists user-recommendations for stories, photos and videos. Customize the start page, join private groups, and rate content.

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