How to use Public Speaking to Grow Your Business

Public Speaking

Public speaking is when you deliberately speak to a group of people in order to inform, influence, or entertain them.

The key to success as a public speaker is to be able to change the emotions of the listeners. This is why public speaking is often more effective than recorded audio or video or even streaming media.

In a live in-person format the public speaker is better able to “read” his audience and adjust to their verbal and nonverbal behavior, thereby being more effective. This is your opportunity to establish yourself as an expert, engage your audience and establish a relationship with them.

From there you will move them to the next stage of the sales process, whether it be buying an item from you immediately or simply signing up for your mailing list or handing you a business card.

Tips:

  • Identify a topic on which you are knowledgeable. Create a presentation or speech. Have 2 versions of your speech or 2 topics. One should be short 20-30 minutes (for lunch engagements). The other longer, about 45 minutes (for keynote speaking).
  • Find organizations of people who could benefit from your expertise.
  • Get on their speaker calendar. Book the engagement.
  • Start small and grow the group size.
  • Start with a friendly audience, people you may know or are acquainted with.
  • Get the list of attendees.
  • Offer items for sale in the back of the room.

Places for Public Speaking:

  • Chambers of commerce
  • Professional networking groups
  • Professional Associations
  • Industry Conferences
  • Industry Trade Shows
  • Meetup.com Groups
  • Guest speaker at colleges, universities and other schools
  • Neighborhood groups, Recreation centers
  • Free Universities, Parents groups, PTO/PTA’s, Community Center, Continuing Education Programs
  • Home-based parties

13 Free Ways to Distribute Your Press Release

Free Press Release Distribution Services

  • PRWeb – When you submit your news releases to PRWeb, they will be indexed by search engines like Google, sent to top news sites like Yahoo! News and placed into RSS feeds with more than 250,000 subscribers which include bloggers, journalists and consumers. PRWeb also helps you build backlinks and inbound links from other premium sites, one of the most important assets to build your website’s credibility in search engines. All of this helps drive traffic by empowering more people to find you online and click through to your website.
  • 1888pressrelease.com – Our unique services allow you to distribute releases to search engines, newswires and websites to help increase awareness of your product, company, or self for free.
  • ClickPress – Once news submitted to ClickPress has been approved it is available not only to visitors to our site, but also to major web and news search engines. All submissions are free and news releases will remain in our searchable archives indefinitely. While ClickPress is aimed at PR and IR professionals, others are invited to submit their news, providing their news releases are presented in an acceptable format..
  • free-press-release-center.info – An online news and press release distribution service for small and medium-sized businesses and corporate communications. Our aim is to raise the standard for online news distribution. The power of FPRC is in the keyword linking. With each press release you can choose a keyword and a URL (different to your main site URL) which will appear as a link (using the keyword as the anchor text) in your press release. This gives you free links to your site using the anchor text of your choice. Plus it is in a natural context, i.e. the text of their release.
  • i-Newswire.com – Our mission is to help you announce newsworthy events / happenings. We have teamed up with many leading news sources that display our submissions on their web sites / search engines. We won’t tell you where and when your news item will appear as we want to offer a “fair service” – meaning it doesn’t matter if you submit your release free or featured: “We distribute every press release to all our partners”, no matter if you run a small/new company with low funds or a huge multi-million dollar business..
  • NewswireToday – NewswireToday Newswire Today is a press release newswire distribution service, a directory of businesses, products and services, and online publication of articles. Achieving big results for companies of all sizes has made Limelon one of the largest Advertising firm in the industry.
  • PR LEAP – PR LEAP offers an SEO and Social Media press release distribution service that is more affordable than the top 3 wires. Our member’s press releases can be found on Google News, Google Search, Yahoo!, MSN, Ask.com News, Ask.com, Topix.net and many more.
  • PR.com – PR.com is a directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews.  With a full company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information.
  • 24-7pressrelease.com – 24-7 Press Release is an effective press release distribution service offering an affordable alternative to expensive PR and press release promotion services. Since the company’s inception, 24-7 Press Release has serviced over 20,000 clients and distributed more than 33,000 press releases. Submitting press releases with 24-7 Press Release is always FREE but we offer enhanced distribution packages for clients who have additional requirements for targeted, geographic or industry specific distribution.
  • PressReleasePoint – PressReleasePoint.com is a free press release distribution website to connect PR professionals with journalist. Online marketers can generate media visibility and maximize online presence by distributing press release through PressReleasePoint. You can use our service to post to 50+ free press release submission sites in this list.
  • PRFree.com – PR Free is the only press release distribution service backed by a true wire service, Eworldwire. Eworldwire has rapidly grown to become one of the most respected and technologically advanced wire services. Eworldwire now has employees in three continents, and affiliates and representatives in six (know anyone in Antarctica.
  • PRWeb Direct™ – PRWeb Direct is the service bureau for the PRWeb® newswire.  This unique service allows users to maximize their online distribution through PRWeb by taking advantage of the expertise of the PRWeb staff in submitting, scheduling and optimizing distribution.  Several additional services are available to PRWeb Direct customers that are not available through the standard PRWeb site. These services include a simplified insertion process (our professionals do most of this for you).   In addition, with the integration of Business Wire into our distribution network you can now leverage the best of the top two press release newswires (additional fees apply).
  • PRZOOM – PRZOOM is a free news & press release distribution service to companies, PR agencies, business journalists, freelance writers, news content providers.

To get more free resources lists such as this, download our FREE REPORT: 187 Free Ways to Explode Your Business.

Tips for Writing Press Releases

Press Releases

A news release provides reporters with the basics of a feature story and is used to attract attention or publicity for items such as events, promotions, awards, new products, new services, sales, accomplishments.

A media release is a short article that you send to the media so they publish a feature story about your product, service or company. It is written in a way that tells a story that will interest their readers, viewers and listeners.

A press release is sent to the media to encourage them to write articles on a subject. It is biased toward the writer’s objectives. It describes the who, what, where, when, why and how of a story.

A press statement is an official statement or account of a news story.

Tips for writing press releases:

  • Write a press release regarding your company’s product or service, new offering, grand opening, event or something new you are doing.
  • Include your most important keywords in your press release. This helps people searching the web for your topics to find you.
  • Include a link to your website. The links back to your site from other sites posting your press release will help increase your website’s page rank in search engines!
  • Other websites will pick up and post your press release on their site. Many will create a permanent link to it. This enables customers searching for information on your topic to find you.
  • Use a free press release distributions services to blast your information out across the web.

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