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Tips for Writing Press Releases

Press Releases

A news release provides reporters with the basics of a feature story and is used to attract attention or publicity for items such as events, promotions, awards, new products, new services, sales, accomplishments.

A media release is a short article that you send to the media so they publish a feature story about your product, service or company. It is written in a way that tells a story that will interest their readers, viewers and listeners.

A press release is sent to the media to encourage them to write articles on a subject. It is biased toward the writer’s objectives. It describes the who, what, where, when, why and how of a story.

A press statement is an official statement or account of a news story.

Tips for writing press releases:

  • Write a press release regarding your company’s product or service, new offering, grand opening, event or something new you are doing.
  • Include your most important keywords in your press release. This helps people searching the web for your topics to find you.
  • Include a link to your website. The links back to your site from other sites posting your press release will help increase your website’s page rank in search engines!
  • Other websites will pick up and post your press release on their site. Many will create a permanent link to it. This enables customers searching for information on your topic to find you.
  • Use a free press release distributions services to blast your information out across the web.

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