Event Marketing

Events are a great way to create an emotional connection between your audience and your business brand. Host a live in-person event whether it be at a store, networking group, chamber of commerce, etc. It gives you credibility with your audience and engages your customer.

Here are some ways to get people to attend your event and some internet event marketing sites that may be helpful.

Ways to Get Customers to Attend:

• Go to the website of your Local newspapers, magazines, radio stations, and tv stations and list your event in their “events” or “happenings” section. Some print publications may need up to 4 weeks notice.
• Use Facebook events to announce your event and register people.
• Use Linkedin Events
• Send email or inbox mail to your connections on your social media sites
• Announce your event using Twitter.
• Include an announcement in your newsletter to existing customers.
• Print postcards and hand them out to clients. Hand them out at networking venues. Mail them to your customers or a targeted list of prospective customers.
• Announce your event on internet forums and newsgroups where your ideal customers are found.
• Host your event in conjunction with another one that will draw a crowd. Piggyback your event with another. For example, create a seminar, prior to a big industry conference. Speak at a monthly recurring chamber of commerce meeting which people attend anyway. Hold your retail event the same night as other merchants in your neighborhood, similar to how art galleries host a First Friday art walk. .

Resources:

• Eventbrite – Eventbrite is the leading provider of online event management and ticketing services. Eventbrite makes it easy for anyone to hold a successful event of any type and size. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a small fee per ticket.
• Yahoo – lets you post about events for free. Post about your event and let people know through yahoo groups.
• Eventful – Eventful is the leading events website which enables its community of users to discover, promote, share and create events. Eventful’s community of users select from nearly 4 million events taking place in local markets throughout the world, from concerts and sports to singles events and political rallies.
• Whatsonwhen.com – A directory of world wide events, hotels, packages, and flights.
• Zvents – Zvents offers a wide variety of solutions for Media Publishers and Advertisers. Provide your site’s visitors with an endless stream of local content powered by Zvents, or distribute your own local listings, including events and promotions, through the Zvents network. Leverage Zvents to target active, local customers.
• Meetup – Helps groups of people with shared interests plan meetings and form offline clubs in local communities around the world. Great when you want to create a recurring event.