What’s the difference between marketing to a consumer and marketing to a corporation? Read the rest of this entry »
If you were given the task of marketing and monetizing the museum by increasing revenue and attendance, what would you do? How would you market it? How would you design the product to appeal to the target audience?
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What drives the Black Friday shopping frenzy? How to use the art of persuasion and scarcity in your marketing to create increase sales. Read the rest of this entry »
Most people think that Black Friday is the hugest shopping day of the year. And, well, it may be if you are one of the large national retail chains that has a big budget to promote large loss leading discounts to hundreds of thousands of people. But, if you are a small local retail shop, it's one of the quietest days of the year. Read the rest of this entry »





