5 Ways a Chief Marketing Officer can Help You!

Marketing your business is the most essential consideration when looking to increases your ROI. Large corporations are able to afford a marketing department, overseen by a chief marketing officer. It’s the smaller, fledgling businesses that do not have the capital for such tools. Don’t despair though because with the right support your business will not be left behind.

The current question on the minds of all businesses is, “Who needs a CMO anyway?” While CMO’s were born with the advent of the .com industry, the job has not been around long enough to be fully defined. According to this Forbes article, a CMO’s primary concerns should be:

1.Researching consumer demand so your business can meet their needs.

2.Directing the development of new products while maintaining the consumer’s interest in the staple products of your business.

3.Marketing the products to the public. It is important to note though that if items 1 and 2 are not addressed, no one is likely to sit up and take note of your campaign.

4.Analyzing the company’s revenue in regards to its fiscal goals.

5.Meeting the company’s margin goals which include product creation, pricing, and marketing.

This is a daunting list for certain. In fact, that is probably why some call being a CMO “the most dangerous job in business.” In fact, competent CMO’s must “…grasp not only advertising and promotions but also public relations, IT, finance, manufacturing, customer service, and branding across global markets.” In other words, a CMO must be a wearer of many hats and a jack of all trades.

It is perfectly understandable to feel a bit daunted by this information. After all, you are already in charge of every other detail within your business. How can you readily become the expert in yet another?

Perhaps the answer is found in a coach who serves as your “virtual chief marketing officer and executive advisor to help you build your brand and put the strategies, systems and support in place to CATAPULT your business.” With such an experienced coach you do not have to be master of the CMO’s domain—you may rely on the coach to guide you in this regard. As the proprietor of your business, you will always be in charge of all aspects, but it would be efficient to have someone well-versed as a chief marketing officer to encourage, support, and guide your goals to a reality.

Please contact us today so that we may provide your aspirations with more “CLARITY, FOCUS and CONFIDENCE to get more clients, make an impact and achieve financial freedom.”

Certified MasterMind Executive Coach

Hi all, just wanted to share that I have now completed my certification as an executive coach. See the pretty certificate below?

Certified MasterMind Executive Coach

What's this mean to you?

It means that I am better prepared to serve you!

How?

My focus is to help powerful people to help more people. I do this through Executive Coaching and Strategic Marketing Consulting.

Which Means?

I help you to create your personal and business strategic plan to help you align your business objectives with your life objectives so you can achieve balance, fulfillment and joy in your work and life.

I then guide you to create a strategic marketing plan that supports the achievement of your objectives. This can be a personal branding plan, an overall business marketing plan, or a marketing plan for an new product launch.

You then have me as a resource to support you in your tactical implementation which includes analyzing and interpreting your results to refine your tactics and stay on track. You have me to hold you accountable and learn to develop a sustainable system to support your success.

The Results?

You get a clear roadmap to create the life you want! You have support systems in place to maintain it!

How long does it take?

It's up to you. You may have some of these components already in place. You may not. The good news is the process is tailored to meet you where you are and help move you to where you want to be.

Tell me more!

If you are serious about taking your business and your life to the next level and truly living out your dreams, please contact me for an complimentary game plan interview. Serious inquiries only.

Email deb at expertmarketingcoach.com or call 720-878-6606.

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