How to use Books and eBooks to Market Your Business

Books & Ebook Marketing

Why do you need to publish a printed book or an electronic version of the book? Writing a book organizes your thoughts around a subject, making you more effective in your field. Having written a book establishes you as an expert in your field. The book educates, teaches or entertains others, which increases your value to your clients, your business or your employer.

By adding value to the lives of others you increase your income. A book gives you a physical item to use to promote yourself or business. You can sell it at speaking engagements, thereby adding incremental revenue. A book or ebook can be sold from your website and other people’s websites, which drives more traffic to your site and more revenue.

A book or ebook creates a residual income stream. You can publish the same material in print and electronically, thus increasing your distributions channels. You can re-purpose the content of the book and publish parts of it in your blog, creating yet another traffic and revenue stream.

Tips:

  • Write content and self publish it in a book, ebook, CD, DVD, etc. You can now do this without having to pay for it until someone makes a purchase. They are printed on-demand.
  • When you write a print publication you can package it in electronic format for sale as well.
  • And, you can record an audio track or even a video for distribution.
  • Place the book for sale through 3rd party and affiliate sites. This gives you links back to your site, increases your search engine optimization and traffic.

Resources – Publish Books

  • YouPublish – YouPublish is the easiest place on the web to share and sell your digital files. Completely FREE to use, join, and upload! Upload video, audio, PDFs, Word documents, photographs, and more. Sell your files or share them for free.
  • LuLu – Publish. Sell. Lulu gives you access to the fastest and most extensive distribution system available anywhere – and at the same time, lets you maintain complete control over everything from how much your work costs to where it gets listed. Self-publishing doesn’t get much better than that.
  • Scribd – Tens of millions of people come to Scribd each month seeking information and inspiration on subjects ranging from travel to religion and music. With our innovative iPaper document-reader technology and popular website, Scribd is changing the way written works are distributed, marketed and shared. Professional publishers on Scribd include print publishing and media companies, authors, corporations and organizations.

7 Ways to Use Social Bookmarking to Market Your Business

Social Bookmarking:

Social bookmarking allows you to store, organize, search, and manage links to web pages on the Internet. Social Bookmarking sites use metadata “tags” to organize links which lends to search engine optimization of the content. The social bookmarking sites offer web feeds of the bookmarked links which enables users to find new bookmarks that are shared by others.

Tips:

  • Bookmark articles relevant to your customers or business using one or more of these sites.
  • When you see relevant articles to your business, write a comment and link back to your site.

Resource List:

  • Digg – Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users..
  • AddThis – AddThis is the #1 bookmarking and sharing button on the Internet. We help website publishers and bloggers spread their content across the web by making it easy for visitors to bookmark and share content to their favorite social destinations.
  • Delicious – Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.
  • StumbleUpon – StumbleUpon uses ratings to form collaborative opinions on website quality. When you stumble, you will only see pages that friends and like-minded stumblers have recommended..
  • Facebook – Facebook’s mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet..
  • reddit – reddit is a source for what’s new and popular online. vote on links that you like or dislike and help decide what’s popular, or submit your own!
  • Mixx.com – Use YourMixx to tailor the content categories, tags, specific users and groups, and we’ll deliver the top-rated content as chosen by you and people who share your passions. Lists user-recommendations for stories, photos and videos. Customize the start page, join private groups, and rate content.

How to use Surveys to Market your Business

Surveys

A survey is a means of collecting quantitative information about a group. It can be used to collect opinions or quantitative data. Surveys can be used in several ways.

Tips:

  • Ask questions of your customers to engage them and start a dialog.
  • Gather information on what your customers want.
  • Identify the demographic you want to be talking with.
  • Quantify feedback from your customers.
  • Collect the opinion of your customer.

Resources: Surveys

  • Zoomerang – The Leader in Online Surveys with Over 1 Million Satisfied Customers. Quickly and easily create online surveys to get the insights you need. You can build a survey in minutes with free access to over 100 professionally-designed online survey templates. Then, analyze and share your results by creating customized charts, posting them to your blog or website or just exporting your data to Excel, PowerPoint or a PDF.
  • SurveyMonkey – Using just your web browser, create your survey with our intuitive survey editor.  Select from over a dozen types of questions (multiple choice, rating scales, drop-down menus, and more…).  Powerful options allow you to require answers to any question, control the flow with custom skip logic, and even randomize answer choices to eliminate bias.
  • QuestionPro – QuestionPro is web based software for creating and distributing surveys. It consists of an intuitive wizard interface for creating survey questions, tools for distributing your survey via email or your website, and tools for analyzing and viewing your results. You simply build your survey and email it to a list of potential respondents. QuestionPro will take care collecting and recording the responses. Results are available in real time.
  • PollDaddy – With your free account from PollDaddy you can create online surveys and polls for your website, blog and social network. Find out what your visitors are thinking today. Create your surveys and polls using our custom templates or create your own. Use our in-depth reporting engine to aggregate, print and export your results.
  • Snap Surveys – With 27 years survey experience and thousands of users, Snap Surveys can supply survey software and research services for your specific market sector. Snap 9 is our user-friendly survey software for market research. Snap provides the tools you need to get your research done. Professional IT and research services for survey management and data processing from our in-house SurveyShop division.

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