how do i set up an online store | Best Free Marketing Tips how do i set up an online store | Best Free Marketing Tips
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9 Tips to a Profitable Online Store

How to get online store salesA few months ago, one gentleman on one of my LinkedIn groups posted a request for help. That post ignited a fire in me.

You see, after composing a response to him, I realized how the 9 steps I outlined could be converted into an article. Then I thought it could become a series of articles or a case study using his site as the example. Then I thought well I might as well turn it into a class.

So that’s what I did.

Next week, I’m teaching a live one-time only teleclass called

“5 Simple Strategies to a 6-Figure Online Store:

How to make FAST RECURRING INCOME so you can live the life YOU Want!”.

If you or anyone else you know is interested, here’s where you can find out more:

I want to thank Larry for the inspiration. It is my hope that I can help business owners like him to create the income they need to live the life they want.

All my best, Debra

The request for help:

Recommendations on SMALL business marketing

Marketing is something that I never pursued much, and I realize now that I need some help marketing my small business. I don’t have much money to spend – my business is SMALL, and there’s not usually much cash flow. Anyone have any suggestions that won’t break the bank besides SCORE and SBA? The business is an on line business, mostly word-of-mouth. I do some magazine and specialty ads, but that’s about it. I am looking for ideas, or recommendations, or just ways to get the word out.
I am envisioning people getting to the part about not much money and then lots of ‘deletes’!!


9 Tips to a Profitable Online Store:

Larry, as a former owner of an online retail store, and an internet marketing coach here are a few tips:


  1. Don’t compete on price. It won’t get you anywhere.
    When you are a retailer of products that are available through other sources, the reason people will come to you above all others is…. the relationship! Without a relationship, you can only compete on price (which is typically a no win situation).
  2. You must provide value-add.
    A blog would help you to establish a relationship with your readers, and create traffic through SEO and establish you as the go-to source for your products. Give them tips and ideas. You need to be a content creator.
  3. You need to focus on your customer. Is it the jewelry crafter or other? You need to speak to each subset of crafter differently and have different supplies for each niche. Pick on niche and be the best you can at meeting their needs.


  1. Traffic:
    You need to generate traffic. In your case, SEO and a blog would be the starting places. Improve the description on your site. Let people know who the right customer for you is and why they should be your customer. Networking both online and off in craft related forums is next and the fastest way to build relationships. Commenting on other craft related blogs will also get you attention.
  2. Capture names and build a list:
    You need to have a way to capture your customer’s name and build your list as soon as they come to you site. Give away something for free in exchange for their name. It can be anything from a product to a free report on jewelry making. Make it relevant to the customers you are targeting.
  3. Communicate:
    Send out weekly tips via email and your social media connections. Give away your expertise. Build trust. Eventually ask for a sale.
  4. Ask for the sale, and transact business.
    You may need to use some sales techniques such as special offers, bundles, time-limited offers, etc.
  5. Build community and Upsell.
    Know what type of products your customer buys and offer them related products at the time of sale. Create upsells. Don’t inundate your customer with more and more offers. Give them your expertise and build the relationship. Deliver world-class customer service. Delight them.
  6. Measure results.
    Measure what works and what doesn’t. Learn where your efforts are best spent and focus on those.

That’s it.

If you’d like to learn more about how to grow your online store sales, please join us for this FREE one time teleclass

How to make your online store more visible

There’s so much competition to my online business. How can I become more visible?

How to set up

your online store

and make it visible

When you are trying to sell your goods, services or programs online through your ecommerce site, it can be very daunting to rise above the noise of the competition and separate yourself from the pack. Trying to get your ecommerce business listed on the first page of Google and the other search engines can be an extensive and sometimes expensive process. This is especially true when you have an online store in a highly competitive field.

So, what are you to do?

Create a niche.

One solution is to further define your niche or area of expertise. Focus, Focus, Focus.

You need to find a way to refine your online store offerings so that they speak more powerfully to a smaller group of people.

Identify who has the need

One way to refine your niche is to identify a specific need of one of your customers and talk directly to it. You can create a landing page of sorts for that one application of your business. Then talk to the pain of the customer. Identify with them that you understand where they are coming from. Then, and only then, you should talk about the possibilities to achieve from your product, service or program. Back up your claims with examples, stories and proof.


A second way to define your niche is to do some research about what your customers want. I quick poll or survey or even a phone call can get you some more information to tell you what direction to go in.

Find Long-tail Keywords

A third way is to search on keywords related to your business and find what they call “long-tail keywords” which are actually phrases that have to do with your online store. Look for phrases that someone might type in when they are looking for your product or service. Then look for a narrower selection. For example, when looking to market my teleclass “5 Simple Strategies to a 6-Figure Online Store”, instead of trying to compete for the phrase “online store” I looked for phrases like “How to create an online store”. This phrase shows someone who is looking for information (how-to) and they are not necessarily looking to build it themselves because they used the word “create” as opposed to “build” which was another popular keyword.

Create a Solution

The fourth way to define a niche for your online store is to focus on an application of the product or service you provide. For example, if you sell all aromatherapy products you can segment your products into solutions for your customer. This might look like having a landing page for all products that heal back pain. Or perhaps one page for each back pain problem your products can heal.

These strategies will help you to refine your product mix in your online store and tailor it more closely to what your customers want to buy, thereby helping you to get more traffic to your online store and convert more sales.

What methods have you used to create a niche for your ecommerce business?

Are your online store sales lacking?

Are your online store sales lacking?

Did you start your own ecommerce business only to find there were no customers, no web-site traffic and no sales? You worked hard and put in long hours to set it up then you had to find products to sell and set up an account with their suppliers. You opened the doors to your online store but nobody came and there were no sales.

What are you to do?

You aren’t alone.

Every year thousands of people start an online store in hopes of replacing their existing income and earning passive residual income. They hope that an online store will generate enough income to let them work from home, have flexible hours and set their own schedule. They dream of getting orders while lying on the beach, skiing down the mountain or just staying home with their kids.

But what they find is that they work longer hours than if they had a corporate job and the lack of sales keeps them awake at night. And no matter what they do or how hard they work, the situation doesn’t seem to improve. They still have no sales from their online store.

In order to improve their situation and get sales from your ecommerce business, you need to understand some fundamental internet strategies.

Online Store sales are dependent on 6 key marketing principles. You see, unless you understand these principles, your efforts to increase your internet sales will be futile.

To begin with you need to know who your online store customer is and what is causing them to seek a your product or service.  You see, they aren’t just shopping for the fun of it or browsing for their enjoyment (well, not most of the time). They are usually looking to solve a problem or eliminate a pain they are having. What you need to do with your ecommerce site is to address that pain and provide them with a solution.

Unless you can identify the pain by relating to your customer, you will not be able to increase your internet sales. This is the most important thing you can do. Empathize with their pain and provide a solution or answer to the problem.

It really is that simple to increase your online store sales.

You need to learn to think like your customer.

Focus on what your customer wants, needs or desires, then be relatable and empathetic, and be of service to your customer.

Be as specific as possible. You may have to define a niche within your area of expertise. Or maybe even several niches. Think of just one of your customers. What specific problem or pain can you fix? Another way to look at this is to think of just one product or service you have. Why did your customer buy that product or service from you? What did they hope it would do for them?

Once you identify what the pain is, you need to write down phrases (also known as keywords) that describe what your customer was seeking. What are the words, phrases or keywords that they would type into a search engine to find the solution to their problem? Write those down.

That’s how you narrow down the keywords you use to drive customers to your online store. You need to learn to think like your customer. You need to think, if you were your customer “what would take my pain away?” That is how you communicate and build a relationship with the people who will eventually buy from you.

If you don’t have customers now, ask friends and family or people who should be your clients how they go about looking for the solutions that you offer. Your best method for getting more sales with your ecommerce site is always going to be based on what your customer needs. So you need to get clear on who your customer is and what they desire that would attract them to your online store. Remember; be specific in talking to their pain. The best technique is to think about one specific person rather than a group. You need to be able to connect with their pain. You can do that better when thinking about one person than you can when you think about a whole group.

So do your research and apply your learning to your communications with your customer and you will see that your online store sales will improve.

To learn more about how to jump-start your online store sales, join us for my FREE Teleclass5 Simple Strategies to a 6-Figure Online Store: Get FAST RECURRING INCOME so you can live the life YOU Want.

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