How do I automate the marketing of my blog?

Do you automate the marketing of your blog posts? Here’s what I’ve done.

My blog posts are relevant to small business owners and entrepreneurs who want to market their business better. As such, I have them automatically posted to places that small business owners can find them such as Twitter, LinkedIn, Facebook and more. I have spent some time automating this process so I can focus on the creation of content and not the marketing of it. Here are the methods and tools I used to automate the updates of my blog posts.

Twitter

I have two twitter accounts; the first, @expertmktgcoach, I tweet each post once, and the second, @debzimmer, I use to repeat the tweets throughout the day.

I use Hootsuite to import the RSS feed from my blog to twitter. This sends out one tweet per account. With Hootsuite, I can also schedule tweets on that second account so that the tweet reoccurs throughout the day.

LinkedIn

My blog headline posts to my LinkedIn status using Hootsuite. Hootsuite also sends the status to Ping.fm which updates numerous other sites that I visit less often.

My blog is then imported into my LinkedIn Profile using the LinkedIn WordPress Application.

Facebook

I use Facebook Notes to import my RSS feed into my Facebook Page. This creates a duplicate copy of my blog on Facebook. I can also use Hootsuite to import the headlines into my wall on my personal Facebook profile or public page.

Social Bookmarking

Using the WordPress Plugin tool for OnlyWire, my posts are automatically bookmarked to numerous bookmarking sites with which I have accounts. It creates bookmarks at more bookmarking sites than I can reach through Ping.fm. Ping.fm reaches other social media sites that OnlyWire doesn’t, such as Plaxo.

RSS Reader

I use Feedburner for those who want to get my blog posts in an RSS reader format.

Kindle

If you are a Kindle user, you can read my blog by subscribing through the Amazon Kindle Store.

SEO

Each post I write is search engine optimized. I use a number of tools including WordPress plugins to assist me with search engine optimization.

Email

There’s one more automation tool I’m considering but haven’t yet implemented. I see that AWebber is now integrated with Feedburner and can send the RSS feeds in email to your subscriber base. I think that sounds way cool. I just wish the tools I currently use offered that service.

That’s all I’ve got on blog marketing automation. Do you have any tools or systems you use that you particularly like?

Microblogging

What is Micro-blogging? Micro-blogging is a type of blogging but all posts are very short (usually less than 160 characters).

How do I Microblog?

As a business owner you can use microblogging to build relationships with potential customers and get referrals. Here are some tips…

• Connect with people you know from the present or the past.
• Connect with people who have shown an interest in your field. Find them through groups, directories or searches on their mircoblog posting topics.
• Tweet it: tweet about your product, service, information, tips, etc.
• Include keywords in your message
• Ask people to take action – click on link.

Resources: Microblogging

Here are several sites that provide a micro-blogging platform:

• Twitter – Twitter is a free social messaging utility for staying connected in real-time.
• Plaxo – We securely host address books for more than 40 million people. And now, we’re bringing those address books to life with “Pulse,” a new way to enrich your connection with the people in your life. Pulse is meant to be a better way for you to stay in touch with the people you actually know and care about — your family, your real-world friends, and the people you know from business. Pulse makes it easy for you to see what they’re creating and sharing online — their blogs, the photos they’re uploading, their restaurant reviews, and so much more.
• LinkedIn – LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
• Facebook – Leading Social networking site. Status feeds are microblogs.
• Plurk – Plurk is an easy way to chronicle and share the things you do, the way you feel, and all the other things in between that make up your life, with the people close to you..
• Jaiku – Create your own microblog and connect with your friends. Post from the Web, by SMS, or from desktop clients. Add comments, use icons. A Google company.
• Identi.ca – Identi.ca is a microblogging service. Users post short (140 character) notices which are broadcast to their friends and fans using the Web, RSS, or instant messages.

Tools:

• SocialOomph – Easily manage multiple twitter accounts on one single page. Schedule tweets and send DM’s to all of your followers.
• TweetDeck – TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more. TweetDeck shows you everything you want to see at once, so you can stay organized and up to date.
• HootSuite – HootSuite is the ultimate Twitter toolbox. With HootSuite, you can manage multiple Twitter profiles, pre-schedule tweets, and measure your success. HootSuite lets you manage your entire Twitter experience from one easy-to-use interface.
• Ping.fm – Ping.fm is a simple and FREE service that makes updating your social networks a snap!
• Wefollow – A directory of twitter users.

Are there other tools and platforms that you love? what are they and why do you recommend them?

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