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“I don’t need a blog” and 6 Reasons you DO!

Have you ever heard someone say “I don’t need a blog, there isn’t enough to say about my product/service/subject?” Have you ever said it yourself? I used to think that way as well. How would I ever come up with enough to say about one particular subject? Well, there are all kinds of blogs with all kinds of purposes. The key to a successful blog is to know why your doing it and having a clear focused mission and strategy behind it.

Let’s say you are a crafts-person. A photo blog would be a practical and very effective means of sharing your custom work. A photo blog would do many things for your business, such as:

1) Create a portfolio of projects for your customers to review before making a purchase decision. For example, a painter, you can post before and after photos of her work.

2) A crafts-person could post photos of their booth and customers at the latest event they attended.

3) Allow your existing clients to post comments about the success of the project or event, thereby improving trust and probably conversion of potential clients and increasing the connection and relationship you have with your existing customers.

4) Your clients could link back to your blog post, increasing your search engine rankings and improving traffic to your site

5) When you add comments about the event/project/etc. in your post you can include keywords and increase your traffic and SEO.

6) It gives you more pages to be indexed by an search engine.

Just something to think about. There are many different types of blogs and many different reasons for creating them. One way to think of a blog is that if your business is involved in something informal, dynamic, changing, or current, perhaps it belongs in a blog. A blog is a great way to create an informal portfolio and to market your business or service.

How to use Surveys to Market your Business


A survey is a means of collecting quantitative information about a group. It can be used to collect opinions or quantitative data. Surveys can be used in several ways.


  • Ask questions of your customers to engage them and start a dialog.
  • Gather information on what your customers want.
  • Identify the demographic you want to be talking with.
  • Quantify feedback from your customers.
  • Collect the opinion of your customer.

Resources: Surveys

  • Zoomerang – The Leader in Online Surveys with Over 1 Million Satisfied Customers. Quickly and easily create online surveys to get the insights you need. You can build a survey in minutes with free access to over 100 professionally-designed online survey templates. Then, analyze and share your results by creating customized charts, posting them to your blog or website or just exporting your data to Excel, PowerPoint or a PDF.
  • SurveyMonkey – Using just your web browser, create your survey with our intuitive survey editor.  Select from over a dozen types of questions (multiple choice, rating scales, drop-down menus, and more…).  Powerful options allow you to require answers to any question, control the flow with custom skip logic, and even randomize answer choices to eliminate bias.
  • QuestionPro – QuestionPro is web based software for creating and distributing surveys. It consists of an intuitive wizard interface for creating survey questions, tools for distributing your survey via email or your website, and tools for analyzing and viewing your results. You simply build your survey and email it to a list of potential respondents. QuestionPro will take care collecting and recording the responses. Results are available in real time.
  • PollDaddy – With your free account from PollDaddy you can create online surveys and polls for your website, blog and social network. Find out what your visitors are thinking today. Create your surveys and polls using our custom templates or create your own. Use our in-depth reporting engine to aggregate, print and export your results.
  • Snap Surveys – With 27 years survey experience and thousands of users, Snap Surveys can supply survey software and research services for your specific market sector. Snap 9 is our user-friendly survey software for market research. Snap provides the tools you need to get your research done. Professional IT and research services for survey management and data processing from our in-house SurveyShop division.

6 Ways to Get a Free Web Site!

A website (or web site) is a collection of web pages. A web page is a document (that may contain images, videos and audio) based on the HTML formatting standard.

As a business, a website is a necessary marketing tool for creating a face to your customer. When you meet people at networking events, they will go to your website to learn more about you before conducting business with you. It is important that your website be your best marketing face for your customer. Your website is a prime example of Push Marketing.

Get a Free Web Site!

Nowadays it is quite easy to get a free website for your business. There is really no good excuse for not having one. Here are some suggestions as where to go to get a professional-looking website for free.

  • Apple® iWeb for Mac – Build a website with Apple iWeb & customize with photos & widgets.
  • Homestead – Build a website in minutes and get your business on the web. Try free.
  • Webs Space for individuals, groups, or small businesses to share photos and videos, open a store, and build a member community.
  • Weebly – Enables you to create a free website or blog by using a simple drag-and-drop interface.
  • Bravenet Web Services – Free websites, hosting and domain names, free guestbooks, free forums, free hit counters, free web polls, free classifieds, and many other free webmaster tools.
  • – Yola brings website building to the rest of us. Small businesses. Our website builder lets you easily take what’s in your head and turn it into WebPages in front of your eyes. We do it without imposing banner ads or throwing up pop-up ad windows everywhere.

Tips for getting the most from your website:

  • Optimize your website for keywords
  • Make sure you have an XML sitemap
  • Submit your site to search engines
  • Have it reflect your branding

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