Posts Tagged ‘Facebook’

How do I automate the marketing of my blog?

Do you automate the marketing of your blog posts? Here’s what I’ve done.

My blog posts are relevant to small business owners and entrepreneurs who want to market their business better. As such, I have them automatically posted to places that small business owners can find them such as Twitter, LinkedIn, Facebook and more. I have spent some time automating this process so I can focus on the creation of content and not the marketing of it. Here are the methods and tools I used to automate the updates of my blog posts.

Twitter

I have two twitter accounts; the first, @expertmktgcoach, I tweet each post once, and the second, @debzimmer, I use to repeat the tweets throughout the day.

I use Hootsuite to import the RSS feed from my blog to twitter. This sends out one tweet per account. With Hootsuite, I can also schedule tweets on that second account so that the tweet reoccurs throughout the day.

LinkedIn

My blog headline posts to my LinkedIn status using Hootsuite. Hootsuite also sends the status to Ping.fm which updates numerous other sites that I visit less often.

My blog is then imported into my LinkedIn Profile using the LinkedIn WordPress Application.

Facebook

I use Facebook Notes to import my RSS feed into my Facebook Page. This creates a duplicate copy of my blog on Facebook. I can also use Hootsuite to import the headlines into my wall on my personal Facebook profile or public page.

Social Bookmarking

Using the WordPress Plugin tool for OnlyWire, my posts are automatically bookmarked to numerous bookmarking sites with which I have accounts. It creates bookmarks at more bookmarking sites than I can reach through Ping.fm. Ping.fm reaches other social media sites that OnlyWire doesn’t, such as Plaxo.

RSS Reader

I use Feedburner for those who want to get my blog posts in an RSS reader format.

Kindle

If you are a Kindle user, you can read my blog by subscribing through the Amazon Kindle Store.

SEO

Each post I write is search engine optimized. I use a number of tools including WordPress plugins to assist me with search engine optimization.

Email

There’s one more automation tool I’m considering but haven’t yet implemented. I see that AWebber is now integrated with Feedburner and can send the RSS feeds in email to your subscriber base. I think that sounds way cool. I just wish the tools I currently use offered that service.

That’s all I’ve got on blog marketing automation. Do you have any tools or systems you use that you particularly like?

Social Bookmarking:

Social bookmarking allows you to store, organize, search, and manage links to web pages on the Internet. Social Bookmarking sites use metadata “tags” to organize links which lends to search engine optimization of the content. The social bookmarking sites offer web feeds of the bookmarked links which enables users to find new bookmarks that are shared by others.

Tips:

• Bookmark articles relevant to your customers or business using one or more of these sites.
• When you see relevant articles to your business, write a comment and link back to your site.

Resource List:

• Digg – Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users..
• AddThis – AddThis is the #1 bookmarking and sharing button on the Internet. We help website publishers and bloggers spread their content across the web by making it easy for visitors to bookmark and share content to their favorite social destinations.
• Delicious – Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.
• StumbleUpon – StumbleUpon uses ratings to form collaborative opinions on website quality. When you stumble, you will only see pages that friends and like-minded stumblers have recommended..
• Facebook – Facebook’s mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet..
• reddit – reddit is a source for what’s new and popular online. vote on links that you like or dislike and help decide what’s popular, or submit your own!
• Mixx.com – Use YourMixx to tailor the content categories, tags, specific users and groups, and we’ll deliver the top-rated content as chosen by you and people who share your passions. Lists user-recommendations for stories, photos and videos. Customize the start page, join private groups, and rate content.

Here is a list of resources for video creation, video editing, video indexing, video hosting and sharing of your videos over the internet.Get publicity for your company and links back to your primary site using these online Video Tools.

Video sharing is the distribution of your video clips on a web site. Video sharing services can host user generated videos, white label (private label) providers and web based video editing.

Resources: Video Creation & Editing

• Toufee.com – Create gorgeous flash movies & slideshows for your website quickly and easily – without any programming – with Toufee’s flash maker.
• Screen Toaster – A free online screen recorder. Capture video of onscreen action and share it instantly.
• StashSpace – Upload videos to your private online StashSpace to easily access, share, protect from disaster and loss, edit video online, and convert video to DVD. Works with full-length video.

Resources: Video Index

• Google Videos – The Google Video is an index and is the most comprehensive on the Web, containing millions of videos indexed and available for viewing.

Resources: Video Hosting & Sharing

• YouTube – Owned by Google and the largest on the web. With a simple one-time log-in, you can have your YouTube account automatically update your Facebook friends, Twitter followers, and Google Reader shared items when you upload a video.
• Vimeo – Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. We offer advanced privacy options, sharing tools, and high quality video encoding.
• Revver – We support the free and unlimited sharing of media. Our unique technology pairs videos with targeted ads and tracks them as they spread across the web. So no matter where your video travels, you benefit because we share the advertising revenue with you.
• MySpace Video – Share videos with your MySpace community.
• Yahoo Videos – upload your videos, watch and rate the videos of others, save your favorites, build playlists, and leave comments.
• MSN Soapbox Videos – User generated video content on MSN Video.
• Motionbox – Quick, easy, and reliable, Motionbox is a secure place to share, edit, and store personal videos. Make DVD’s and Flipbooks from your videos.
• TinyPic – A photo and video sharing service that lets you easily upload, link, and share your images and videos on MySpace®, eBay®, Orkut Scrapbooks, blogs, and message boards. A Photobucket company.
• Facebook Video – Lots of traffic. Share your video with your Facebook community.

Do you have more favorites? Please share them in the comments below.

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Social Networking:

A social networking website facilitates community building among people who have something in common. They provide a means to connect with people you know through school, work, or activities. They also aid in the creation of new friendships.

Ways to using Social Networking to Grow Your Small Business:

• Find directories related to your specific industry and add your company profile or link. You can do this by going to Google and typing “my industry directory”.
• Post and comment in Yahoo and Google Groups with a link to your site in your signature.
• Yahoo Answers - Answer questions in your niche. Only answer questions related to your product. Include a direct link between the question and your link in the source box if you don’t want to get banned.
• Create a Google Notebook and include your site’s link.
• Create a presence on the leading free social networks. It’s another way for potential customers to find you, it’s free, and it can drive more customers to your website. The links back to your website help to give you a higher page rank in the search engines. Popular social Networks include:
  • LinkedIn – LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
  • Ning – Ning lets you create and join new social networks for your interests and passions.
  • Bebo – Bebo is a popular social networking site, owned by AOL/Time Warner, which connects you to everyone and everything you care about. It is your life online – a social experience that helps you discover what’s going on with your world and helps the world discover what’s going on with you.
  • Facebook – A social utility that connects people, to keep up with friends, upload photos, share links and videos.
  • Myspace – Young demographic and with strong interest in music.
  • Ecademy – A Business Network. Create new contacts and find friends, Market your business and get found on Google, Share knowledge, opportunities and do more business
  • Biznik – Biznik is an award-winning community of entrepreneurs and small businesses dedicated to helping each other succeed.
  • Nexopia – Canada’s largest social networking site for youth. With over 1.2 million members, and hundreds of new accounts created every day, Nexopia is quickly solidifying its reputation as the online place for teens to connect and express themselves.
  • StudiVZ – Germany language social networking site that is popular in Germany.
  • orkut (popular in Brazil) – orkut is an online community designed to make your social life more active and stimulating. orkut’s social network can help you maintain existing relationships with pictures and messages, and establish new ones by reaching out to people you’ve never met before.
  • Hi5 – hi5 is the most globally diverse social networking site in the world, with over 80% of our users from outside the US. The hi5.com site was designed for this global audience from the beginning, and was the first in-language social networking site in many countries around the world. The site has been translated to over 40 languages and dialects (with more than 60 planned by the end of 2008).
  • Xiaonei – Chinese – The most real effective Social networking platforms, in-depth to meet your social, entertainment, information, and many other needs.

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