Who should write a blog?

Anyone can write a blog. Some people write blogs for personal reasons, some write about their hobbies. I focus on how to use a blog as a tool to grow your business.  To be an effective blog writer and to get the most return on your investment of time and money spent blogging, you will need a blog strategy, personal discipline, an internal desire, and unique content.

Your blog strategy will determine why you are writing your blog and what your goals are. You need your plan to include how frequently you are updating it, what types of content it will include, and it needs to speak to your target customer.

Your blog needs to be updated regularly according to your plan. If it is not updated regularly it will get less traffic and be less effective in implementing your strategy. Not only do you have to update frequently, you also need to be persistent and keep at it. It will take time to develop a following. It doesn’t happen overnight. This requires discipline.

You need to have the desire to create the content on a regular basis, and to be persistent. You can’t stop once you start. I have found that once I got in the habit of writing, I about my daily routines and interactions with my blogger goggles on. For example, I was at church thinking “Oh, that would make a good blog post”.

Which brings me to content. You need a content plan that offers compelling content to attract your customers and keep them coming back. You can create a 3 month rolling calendar of what your content strategy, topics and types of articles will be. You can even write them in advance.

• Strategy
• Discipline
• Desire
• Content

These are the 4 key personal characteristics that are required to have a valuable and successful blog.

What is a blog ? A blog is a contraction of the term weblog, a type of website. A blog usually has regular entries of text, images and links to other information. Unlike a website, a blog allows readers to leave comments, thereby interacting with the author and other readers.

Business Blogging Strategy

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You can get a Free Blog from one of these resources:

• Blogger – A team in Google focusing on helping people have their own voice on the web and organizing the world’s information from the personal perspective.
• WordPress – WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress is both free and priceless at the same time. More simply, WordPress is what you use when you want to work with your blogging software, not fight it.
• TypePad – TypePad is the premier blogging service for professionals and small businesses. TypePad hosts many popular blogs and small business websites.
• LiveJournal – LiveJournal is on the forefront of personal publishing, community involvement, and individual expression. One of the world’s most respected blogging platforms.
• Blog.com – Blog.com is the choice for almost two million bloggers. Blog.com provides a fully-featured publishing platform for free. Blog by yourself or establish a writing community, all under an address that looks like: you.blog.com
• Windows Live Spaces – Make your own space on Windows Live. It’s your place on the web to express yourself.
• Facebook – Leading Social networking site.
• MySpace – Second largest social networking site.
• HubPages – HubPages has easy-to-use publishing tools, a vibrant author community and underlying revenue-maximizing infrastructure. Hubbers (HubPages authors) earn money by publishing their Hubs (content-rich Internet pages) on topics they know and love, and earn recognition among fellow Hubbers through the community-wide HubScore ranking system. The HubPages ecosystem provides a search-friendly infrastructure which drives traffic to Hubs from search engines such as Google and Yahoo, and enables Hubbers to earn revenue from industry-standard advertising vehicles such as Google AdSense, Kontera, and the eBay and Amazon Affiliates program. All of this is provided free to Hubbers in an open online community.

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