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What is a Blog versus a Website?

You hear it all the time. “You should have a blog”….

You think you need a blog but you have no idea why. What are blogs anyway? What is the purpose? How is a blog different than a website? Do I need a blog philosophy?

What is a Blog?

Blogs are a type of website with regular entries of commentary, descriptions of events, text, graphics, video or links to other blogs, web pages and other related media. Unlike a website, a blog enables the reader to leave interactive comments after each entry.

Why do I want a Blog?

The most important reason to blog is to create a relationship with your customer.

What is a Blog versus Website?

How should your blog differ from your website? Your blog is about creating a relationship with your customer. It is “pull” marketing or publicity. Your blog reflects opinion, personality, individual viewpoints etc. Your website is an example of “push” marketing, meaning direct response, offers and promotions.  It is corporate information. Your website is factual. For example, while your website will contain press releases, your blog will contain commentary on announcements. If you host an event, your website will include facts about the event and registration information. The blog will include photos and stories from the event.



  • “Pull” marketing
  • Relationship building
  • Opinion, personality, individual viewpoints
  • Commentary on announcements
  • Photo and stories from the event
  • Interact with your customer
  • Raise awareness of topics
  • Assist in closing sales
  • Deal with PR disasters
  • Build the reputation of the company.
  • “Push” marketing
  • Factual
  • Corporate information
  • Press releases
  • Facts about events & registration info

A blog can be used to get interactive with your customer, to raise awareness of topics related to corporate goals and to assist in closing sales. From a public relations perspective your blog can be used to deal with disasters and build the reputation of the company. Regardless of your blog philosophy, the blog should always be focused on your customer and talking to their needs, wants and desires. It is a dialog.

“I don’t need a blog” and 6 Reasons you DO!

Have you ever heard someone say “I don’t need a blog, there isn’t enough to say about my product/service/subject?” Have you ever said it yourself? I used to think that way as well. How would I ever come up with enough to say about one particular subject? Well, there are all kinds of blogs with all kinds of purposes. The key to a successful blog is to know why your doing it and having a clear focused mission and strategy behind it.

Let’s say you are a crafts-person. A photo blog would be a practical and very effective means of sharing your custom work. A photo blog would do many things for your business, such as:

1) Create a portfolio of projects for your customers to review before making a purchase decision. For example, a painter, you can post before and after photos of her work.

2) A crafts-person could post photos of their booth and customers at the latest event they attended.

3) Allow your existing clients to post comments about the success of the project or event, thereby improving trust and probably conversion of potential clients and increasing the connection and relationship you have with your existing customers.

4) Your clients could link back to your blog post, increasing your search engine rankings and improving traffic to your site

5) When you add comments about the event/project/etc. in your post you can include keywords and increase your traffic and SEO.

6) It gives you more pages to be indexed by an search engine.

Just something to think about. There are many different types of blogs and many different reasons for creating them. One way to think of a blog is that if your business is involved in something informal, dynamic, changing, or current, perhaps it belongs in a blog. A blog is a great way to create an informal portfolio and to market your business or service.

9 Ways to Blog for Free

What is a blog ? A blog is a contraction of the term weblog, a type of website. A blog usually has regular entries of text, images and links to other information. Unlike a website, a blog allows readers to leave comments, thereby interacting with the author and other readers.

Small Business Blogging Strategy

Business Blogging Strategy

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You can get a Free Blog from one of these resources:

  • Blogger – A team in Google focusing on helping people have their own voice on the web and organizing the world’s information from the personal perspective.
  • WordPress – WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress is both free and priceless at the same time. More simply, WordPress is what you use when you want to work with your blogging software, not fight it.
  • TypePad – TypePad is the premier blogging service for professionals and small businesses. TypePad hosts many popular blogs and small business websites.
  • LiveJournal – LiveJournal is on the forefront of personal publishing, community involvement, and individual expression. One of the world’s most respected blogging platforms.
  • Blog.com – Blog.com is the choice for almost two million bloggers. Blog.com provides a fully-featured publishing platform for free. Blog by yourself or establish a writing community, all under an address that looks like: you.blog.com
  • Windows Live Spaces – Make your own space on Windows Live. It’s your place on the web to express yourself.
  • Facebook – Leading Social networking site.
  • MySpace – Second largest social networking site.
  • HubPages – HubPages has easy-to-use publishing tools, a vibrant author community and underlying revenue-maximizing infrastructure. Hubbers (HubPages authors) earn money by publishing their Hubs (content-rich Internet pages) on topics they know and love, and earn recognition among fellow Hubbers through the community-wide HubScore ranking system. The HubPages ecosystem provides a search-friendly infrastructure which drives traffic to Hubs from search engines such as Google and Yahoo, and enables Hubbers to earn revenue from industry-standard advertising vehicles such as Google AdSense, Kontera, and the eBay and Amazon Affiliates program. All of this is provided free to Hubbers in an open online community.

Note: To get more marketing lists such as this, go to the sidebar and download our Free Report: “187 FREE Ways to Explode Your Business!”

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