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How do I automate the marketing of my blog?

How do I automate the marketing of my blog?

Do you automate the marketing of your blog posts? Here’s what I’ve done.

My blog posts are relevant to small business owners and entrepreneurs who want to market their business better. As such, I have them automatically posted to places that small business owners can find them such as Twitter, LinkedIn, Facebook and more. I have spent some time automating this process so I can focus on the creation of content and not the marketing of it. Here are the methods and tools I used to automate the updates of my blog posts.

Twitter

I have two twitter accounts; the first, @expertmktgcoach, I tweet each post once, and the second, @debzimmer, I use to repeat the tweets throughout the day.

I use Hootsuite to import the RSS feed from my blog to twitter. This sends out one tweet per account. With Hootsuite, I can also schedule tweets on that second account so that the tweet reoccurs throughout the day.

LinkedIn

My blog headline posts to my LinkedIn status using Hootsuite. Hootsuite also sends the status to Ping.fm which updates numerous other sites that I visit less often.

My blog is then imported into my LinkedIn Profile using the LinkedIn WordPress Application.

Facebook

I use Facebook Notes to import my RSS feed into my Facebook Page. This creates a duplicate copy of my blog on Facebook. I can also use Hootsuite to import the headlines into my wall on my personal Facebook profile or public page.

Social Bookmarking

Using the WordPress Plugin tool for OnlyWire, my posts are automatically bookmarked to numerous bookmarking sites with which I have accounts. It creates bookmarks at more bookmarking sites than I can reach through Ping.fm. Ping.fm reaches other social media sites that OnlyWire doesn’t, such as Plaxo.

RSS Reader

I use Feedburner for those who want to get my blog posts in an RSS reader format.

Kindle

If you are a Kindle user, you can read my blog by subscribing through the Amazon Kindle Store.

SEO

Each post I write is search engine optimized. I use a number of tools including WordPress plugins to assist me with search engine optimization.

Email

There’s one more automation tool I’m considering but haven’t yet implemented. I see that AWebber is now integrated with Feedburner and can send the RSS feeds in email to your subscriber base. I think that sounds way cool. I just wish the tools I currently use offered that service.

That’s all I’ve got on blog marketing automation. Do you have any tools or systems you use that you particularly like?

Tips and Resource List for Effective Email Marketing

Electronic mail (email or e-mail) is a way to exchanging messages between people. It can be used to send an ezine (an online magazine in which editorial content is controlled) or newsletter. This is a tool most people are used to using as a means to communicate with one another. But how do we use it to effectively market our business?

Tips:

Here are some suggestions for how to use email as a marketing tool to grow your business.

  • Author your own ezine or newsletter
  • Submit content to leading ezines.
  • Create a joint venture with leaders in field to cross promote your ezines.
  • Sell ad space in your ezine.
  • Set up auto responders which are messages that are automatically sent to your customer when they perform an action such as signing up for your list.
  • Use email to communicate with your customers about upcoming opportunities, activities, news and events.
  • Set up a separate email address for sales or services issues.

Resources: Email

Here are some free ways to get an email account.

Resources: ezine publishing services (NOT Free!)

For a small number of subscribers you can send out the email from your email provider. As the quantity of subscribers grows, you will need a more sophisticated tool.

  • Awebber – Whether you’re looking to get your first email campaign off the ground, or you’re a seasoned veteran who wants to dig into advanced tools like detailed email web analytics, activity based segmentation, geo-targeting and broadcast split-testing, we’ve got just what you need to make email marketing work for you.
  • iContact – iContact allows businesses, non-profit organizations, and associations to easily create, send, and track email newsletters, surveys, and autoresponders.
  • Constant Contact – Email Marketing and Online Surveys from Constant Contact make it easy and affordable for you to connect with your customers or members.

Do you have other favorites tips or resources that you’d like to share?

(For more tips and resources such as this, download the Free Report, “187 Free Ways to Explode Your Business”.)

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