Best Free Marketing Tips

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Here's a new development in the Facebook Custom Fan Page world. If you are using an application or have created a custom tab that points to a server, off of Facebook, that server must have an SSL certificate. What does that mean to most of us?

1. If you have used an existing 3rd party Facebook application, like an iframe app, chances are they are already hosting your custom page on a secure server. Check with them to be sure. Ask them if the server that hosts your Facebook Custom Fan Page has an SSL certificate. If the answer is yes, you're OK. If not, they will either have to get one, or you will have to move to a new server or hosting company that has one.
2. If you self host on your own web site, you will need to ensure you are on a secure server. There are a couple ways to do this. 
   • First, you can purchase a SSL certificate for your site. There are many places you can get one. Your hosting company may offer them. Or, you can order from GoDaddy.com. You will also need to have your developer follow the rule found here.
   • You can host the content in your iframe on a secure site like an Amazon S3 account. Another is to post files in Dropbox.
3. If you are using Facebook.com apps or tabs, you should be fine.

Don't you love these un-announced changes?

Facebook Subscribe is a BIG DEAL for celebrities, authors, speakers, coaches, consultants and any individual one who is a public figure or wants to be one! Actually, this one little feature can be a game changer in the way a public figure uses Facebook. Read the rest of this entry »

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It's taken years to learn to keep some balance in my life. By nature I become a work-a-holic. So I need to schedule in fun. Today I want to take a moment out to ask you which 25 year old Bridesmaid's dress I should wear for the dirty Girl mud run. That's right! The pictures are a blast. Take a look and tell us which dress you would wear in the mud run!

http://ow.ly/6pgFZ

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This week I'm quoted in an article on "Business News Daily" that talks about  "5 Quick Ways to Boost Your Facebook Fanbase". Here are some of what you'll learn if you read the full article…

Provide compelling content. — Even though your Facebook page is up and running, you need to get people to like and trust you. According to Debra Zimmer, The Expert Marketing Coach, one way to increase that trust is to provide compelling content.

"Basically they need a reason to 'like' your page. They want to know what's in it for them. When they come to your page, they want to see that you consistently post something of value to them," Zimmer said.

Zimmer suggests one way to post compelling content is with a "tip of the day."

"You can sit down once a month and jot down 30 things that would help your customer transform their life. You then use a tool like Hootsuite to have those tips post for you automatically once a day. And you have created a reason for people to 'like' you. They do it to get those tips," Zimmer said.

And,

Build a chain of communication with your customers. — Facebook isn't all about business, so it's important to make sure that you're entertaining your customers. Zimmer said that you can do so by asking some questions.

For example, Zimmer asks her followers what tip topics they would most like to see from her.

"That starts getting people engaged. And when they comment on your post, it shows up in all their friends' news feeds. With the average Facebook user having 130 friends, that number of people who see your post multiplies quickly," Zimmer said.

You can read the rest of the article here…