Your Top 10 List Building Tactics for 2011

Happy 2011!

The core thing that influences the success of every business is the viability of your customer list. While there is much debate over quality vs. quantity, I will always take that stand that you need BOTH. You want a large list (quantity) that contains your ideal customer (quality). (I’ll be sharing more about this on my free teleclass “5 Simple Keys to Attract Your Ideal Customer: How to Get More Leads, Build Your List and Grow Your Business FAST!”)

As we enter this new year, I asked you to share with me what are your biggest priorities in 2011. I specifically asked you to tell me what you most needed to focus on most when it comes to list building, lead generating and traffic building. This is what you said (listed in order)…

  1. Blogging
  2. Referrals
  3. Keywords
  4. On-page SEO (Search Engine Optimization)
  5. Video
  6. Joint Ventures
  7. Teleseminars
  8. Article Marketing
  9. Affiliate Marketing
  10. Facebook & Twitter [tied]

So what do you think? Do you agree with this list? What would you add or change?

How to Measure Social Media Success

Social Media Metrics

How do you measure the success of your social media campaigns?

Social media marketing actually encompasses a broad range of tactics, goals and strategies. Let’s look at the metrics as a function of what social media can do for you…

1) Establish a Presence

Do you have a presence everywhere your customers hang out on the web? How do you measure this quantitatively? Make a list and check it off.

2) Build Awareness and Drive Traffic.

This is directly measurable through your website analytics. Look at the source of the new traffic.

3) Capture Names and Build Lists

Well it just so happens that you can measure this directly from social media. Your basic metric is the quantity of new connections, followers, fans & subscribers (email and RSS).

4) Build Relationships and Trust

Ok, this is where social media can really shine. And, it is the most difficult to measure. Some suggestions for metrics are the number of interactions with your customers. How active are they in communicating with you? How many comments on your blog post? How many referrals to your site? How many retweets? Are you adding value? The number of inbound links to your site and any improvement in your search engine rankings (as compared to your competition) will also show the quality of the relationships you are building.

5) Conversion to Sale

When you make a special sales offer, you can use your web analytics to track conversions. But often conversions come through time with the increased relationship. It is often not one outlet that led to the sale but a series of exposures over time. Still, you can use web site analytics to trace the source of the sale. You can use surveys (how did you hear about us?). The metric is the increase in sales and revenues. Look at the dollar value of the new customers and its source (from analytics).

6) Upsell or Re-sell

How well are you getting additional sales from your existing clients? Measure this based on where the existing customer came from when they clicked through to make a purchase.

To get to ROI, you’ll need to know your sales income (by referring source) and your expenses (time/money spent on social media, opportunity loss, outsourcing costs, etc.). Again, social media is about building relationships, so the ROI should be increasing over time as you build those relationships. That’s another metric to look at. Look at results as a function of time, not just individual campaign. You should see an improvement over time of the cost of sale.

13 Free Ways to use Online Video To Promote Your Business

Here is a list of resources for video creation, video editing, video indexing, video hosting and sharing of your videos over the internet.Get publicity for your company and links back to your primary site using these online Video Tools.

Video sharing is the distribution of your video clips on a web site. Video sharing services can host user generated videos, white label (private label) providers and web based video editing.

Resources: Video Creation & Editing

  • Toufee.com – Create gorgeous flash movies & slideshows for your website quickly and easily – without any programming – with Toufee’s flash maker.
  • Screen Toaster – A free online screen recorder. Capture video of onscreen action and share it instantly.
  • StashSpace – Upload videos to your private online StashSpace to easily access, share, protect from disaster and loss, edit video online, and convert video to DVD. Works with full-length video.

Resources: Video Index

  • Google Videos – The Google Video is an index and is the most comprehensive on the Web, containing millions of videos indexed and available for viewing.

Resources: Video Hosting & Sharing

  • YouTube – Owned by Google and the largest on the web. With a simple one-time log-in, you can have your YouTube account automatically update your Facebook friends, Twitter followers, and Google Reader shared items when you upload a video.
  • Vimeo – Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. We offer advanced privacy options, sharing tools, and high quality video encoding.
  • Revver – We support the free and unlimited sharing of media. Our unique technology pairs videos with targeted ads and tracks them as they spread across the web. So no matter where your video travels, you benefit because we share the advertising revenue with you.
  • MySpace Video – Share videos with your MySpace community.
  • Yahoo Videos – upload your videos, watch and rate the videos of others, save your favorites, build playlists, and leave comments.
  • MSN Soapbox Videos – User generated video content on MSN Video.
  • Motionbox – Quick, easy, and reliable, Motionbox is a secure place to share, edit, and store personal videos. Make DVD’s and Flipbooks from your videos.
  • TinyPic – A photo and video sharing service that lets you easily upload, link, and share your images and videos on MySpace®, eBay®, Orkut Scrapbooks, blogs, and message boards. A Photobucket company.
  • Facebook Video – Lots of traffic. Share your video with your Facebook community.

Do you have more favorites? Please share them in the comments below.

If you would like more resources such as this, please order your FREE REPORT: “187 Free Ways to Explode Your Business” in the right column of this page.

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