Best Free Marketing Tips

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Have you heard the buzz about Pinterest? You may be wondering what it is and if its worth your time to pay attention to it. How does it help you as a service professional, a coach, author or speaker to share your brilliance with a wider audience?

If you have visual messages and content, like a book, infographics, pictures, charts, art, photos or even videos, Pinterest will be of value. If you market to a consumer, especially women, you'll want to be on Pinterest. Here is an infographic with more details on the Pinterest demographic.

Source: cdn.ientry.com via Debra on Pinterest

 

Need help deciding if you should be on Pinterest? This Forbes Pinterest Infographic can help.

Source: blogs-images.forbes.com via Debra on Pinterest

 

To get started on Pinterest you will:

1. Request an invitation at http://pinterest.com.
2. Receive an email invitation with directions to set up your account. Make sure you include your personal branding in your profile.
3. Invite friends to connect with you using Facebook or Gmail. You can "follow" anybody you like.
4. Begin "pinning" pictures to a board. A board is a collection of pictures based on a theme of your choosing. "Pinning" is like sticking pictures on a cork board.
5. Add a "Pin It" button to your website or blog. Get it here: http://pinterest.com/about/goodies/
6. Include a description. You have 500 characters. Make is personable and readable by others to draw them in. Include keywords as descriptions are SEO'd by Google. 
7. Engage others by pinning their images from their websites. You can repin and like their pins. Comment on their pins.
8. Include images/videos with your articles on your site or blog. Pin them to Pinterest. Include a link in the description to purchase your product/service. make sure less than 1 out of 10 items you pin are yours to sell. Pinterest is about interacting and sharing with others, not just pushing your own stuff.

That's all. Have fun pinning.

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It's taken years to learn to keep some balance in my life. By nature I become a work-a-holic. So I need to schedule in fun. Today I want to take a moment out to ask you which 25 year old Bridesmaid's dress I should wear for the dirty Girl mud run. That's right! The pictures are a blast. Take a look and tell us which dress you would wear in the mud run!

http://ow.ly/6pgFZ

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This week I'm quoted in an article on "Business News Daily" that talks about  "5 Quick Ways to Boost Your Facebook Fanbase". Here are some of what you'll learn if you read the full article…

Provide compelling content. — Even though your Facebook page is up and running, you need to get people to like and trust you. According to Debra Zimmer, The Expert Marketing Coach, one way to increase that trust is to provide compelling content.

"Basically they need a reason to 'like' your page. They want to know what's in it for them. When they come to your page, they want to see that you consistently post something of value to them," Zimmer said.

Zimmer suggests one way to post compelling content is with a "tip of the day."

"You can sit down once a month and jot down 30 things that would help your customer transform their life. You then use a tool like Hootsuite to have those tips post for you automatically once a day. And you have created a reason for people to 'like' you. They do it to get those tips," Zimmer said.

And,

Build a chain of communication with your customers. — Facebook isn't all about business, so it's important to make sure that you're entertaining your customers. Zimmer said that you can do so by asking some questions.

For example, Zimmer asks her followers what tip topics they would most like to see from her.

"That starts getting people engaged. And when they comment on your post, it shows up in all their friends' news feeds. With the average Facebook user having 130 friends, that number of people who see your post multiplies quickly," Zimmer said.

You can read the rest of the article here…

Are you having trouble getting any activity going with your social media accounts? Not finding them to be particularly productive? Here are some pointers as to how to break through the noise and get some value out of your social media time. Learn how to energize our social media marketing. Read the rest of this entry »