How to Increase Recommendations 27%

social-media-reportHave you ever tried growing your own business? It can be a difficult and daunting task. Fortunately, there are strategies that can help you attract more customers.  One way is to use social media to grow your prestige and influence.

It’s easy to post statuses and updates on social media, but how can you make sure you are reaching your target audience?  If properly used social media can be a powerful and influential medium to reach a larger audience.

A simple five-step system can help you, the CEO, President or Owner, to use social media to your marketing advantage. This system shows how you can reach your target audience in an effective way. The System is entitled The 5 B’s of Social Media Success. Research has shown that executives and businesses that use The 5 B’s of Social Media Success can see 27% of followers to be more likely to recommend, and 18% more likely to buy their services than a company not using this business model.  Wouldn’t we all like to see such an increase in leads?

Social media is also an effective way to increase your perceived thought leadership. Research has shown that social media builds trust, transparency, and the perception of being a transformational leader. Your transparency gives customers clarity on what your business does and what value you add for them, thereby increasing their likelihood to buy.

It doesn’t pay to wait. If you don’t build your social media presence your competition will. Your competition will now have an advantage over you. It will then become increasingly more difficult for you to position yourself and your company as the expert in your field.  New business opportunities, such as sales and strategic partnerships, can easily be made through social media.

To learn how to increase your online prestige and presence to increase sales and attract your tribe, download a copy of the research report “The 5 B’s of Social Media Success” here. When you download the free report, you will see how the research that shows how to achieve your objectives and grow your business using social media.

How to Use Social Media Marketing To Attract and Retain Customers

Social media websites are all the rage these days. We comment on friends’ photos, news feeds, jokes, and other activities multiple times a day. But is it possible that these very same social outlets can be a boon for marketing businesses?

Using social media marketing is a very effective method of communicating with both prospective and established customers. In fact, according to a University of Massachusetts marketing research study, 73% of Fortune 500 companies utilize Twitter to announce product information and news. Meanwhile, 66% of Fortune 500 companies have a presence on Facebook. Many others also utilized social media sites such as YouTube and Pinterest to further enhance their marketing campaigns.

One of the more effective ways that businesses can leverage social media is by publishing informative articles and answering customer queries. If customers find the information valuable, they will, in turn, share it with others which could help drive even more attention to the business.

To take this trend a step further, utilizing such elements as social media buttons on a business website is an effective means of spreading the word. For example, a Facebook or Twitter feed link would make sharing web content easier for visitors.

Ensuring that the content is shareable is essential in any social media marketing program. This can be done by helping customers solve common problems, using humor, and even giveaways and contests. The right kind of stories and contests could even go viral and further build the customer base.

One common pitfall to avoid when using social media is to overdo the approach. Cie Andrea Hayden,a Chicago digital marketing consultant, advises to just concentrate on one or two outlets to communicate with your audience and use them wisely, perhaps spending up to two hours a day interacting with visitors on those platforms by answering questions, offering advice, and continuing conversations.

While building a successful customer base using social media marketing can take time and patience, you will soon reap the rewards of increased traffic and sales. Contact us for more information on how you can use social media in your marketing campaign to generate sales.

Pinterest – Your Social Media Strategy Game Changer

If you feel yourself digging your heels in over this new social media rage called Pinterest, now may be the time to ease up and consider how making this vast and growing online idea board part of your social media strategy can actually drive visitors directly to your website.

Maybe you think that the only content that is going viral on Pinterest is suited to the funny, girly, light-hearted content that gets passed around among women. Maybe you don’t see how your specific niche could benefit from having a presence on Pinterest because Ryan Gosling isn’t appearing shirtless, saying “Hey Girl….” on your website.

You should be aware that the new trend on Pinterest has less to do with the collective crush of American twenty-something women and more to do with offering the public useful, problem solving, creative and innovative ideas via a vertical visual representation.

This vertical visual representation actually shows the user how to “do” something with pictures and a few sentences that they will find useful. They see, they scan, they know. Hopefully, they “re-pin” and “share” this awesome information and then click through to your website to see what else you have to offer them.

According to the folks at Pinterest:

A pin can be added from a website using our bookmarklet or you can upload images from your computer. Each pin added using the bookmarklet links back to the site it came from.

One word: Backlinks. The health and well being of your SEO depends on them. Pinterest is a great way to get them.

If you decide to try your hand at gathering interest via Pinterest, keep these tips in mind when designing content:

  • Size Matters! Keep your content shorter than 2500 pixels. Shoot for 600×300 pixels and you’ll be in the sweet spot where it’s easy to pin, re-pin, and users will be most likely to click through to your site to get more detailed information.
  • Make sure your idea is really cool. The fact that a common Parmesan Cheese container has a lid that fits on a mason jar was made famous by Pinterest. Now everyone’s keeping lids and using jars to store all kinds of stuff that used to sit in junk drawers or be jumbled up in spice cabinets. What’s your “AH—HA!” idea?
  • With Pinterest, there’s no game to play where going viral is concerned. Good, honest, useful content is Queen. Contribute, interact, and experience success.

For more information on how to use social media to drive traffic to your site, please contact us.

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