Tools to Leverage Social Media Marketing Campaigns

Strong practices with social media marketing can lead to impressive gains in visitors, followers, and potential business, as a result.  However, while some businesses will do a good job with social media marketing campaigns, it isn’t enough.  Sometimes, you have to have the right tools to do the job.

Such technological tools can make a big difference.  In a recent article, Sean Johnson identifies six free tools that can help businesses leverage social media for further progress.

  1. TweetReach: This free Twitter-based tool offers analytics for keywords, Tweet text, Twitter handle, and URLs.  It is helpful for determining how many tweets are being shared and read.
  2. Twitalyzer: Along the same lines of TweetReach, Twitalyzer offers free and paid plans to bring users an impressive array of analytics.  Reports can come in handy for keeping track of progress for certain campaigns.
  3. Facebook Insights: This dashboard is accessible for anyone that has a Facebook page.  Take a look at how many people are seeing each of your posts, as well as graphical analyses of your page.
  4. HowSociable: With six free analyzed networks, HowSociable provides you with an online score for your presence among social media networks.  Measure your brand with this effective tool; paid plans are available for further reach.
  5. Google Analytics Social Reports: Social Reports is an included tool within Google Analytics, providing you with a helpful overview of your social network presence.
  6. Topsy: A “real-time social search engine,” according to Johnson, Topsy can help you monitor the latest social activity.  Johnson reports that it was used to receive regular email updates on a particular link.

These and other social media tools can greatly impact campaigns.  Contact us to learn more about the wide world of social media marketing.

Social Media Marketing: Facebook Grows to One Billion Users

It is official: As of October 4, 2012, Facebook has reached one billion users.  CNN Money’s Aaron Smith reported the inevitable news for social media giant Facebook recently, as the indicator hit its biggest milestone in quite some time.

The incredibly growth of Facebook is quite eye-opening.  In just over three years, Facebook has grown from 250 million to one billion – originating in its first one-million milestone ala December of 2004:

  • July, 2009: 250 million users
  • July, 2010: 500 million users
  • October, 2012: One billion users

Now reaching out to one out of every seven individuals on the planet, Smith notes, this milestone is of course great news for social media marketing.  It reinforces the growth, accessibility, and possibilities of not only Facebook, but all major social media players – including the likes of Twitter, YouTube, and Pinterest.

facebook marketingAfter all, Smith notes that less than 20 percent of Facebook users live in the U.S. and Canada – and for many businesses, that means that a great deal of the target market is relevant to their practices.  With the ability to greatly filter sponsored ads on Facebook, business owners targeting certain niche markets and locations will enjoy the wealth of users.

Facebook has made a number of great strides lately.  From introducing more powerful Insights tools, as Anum Hussain of Hubspot explores, to increasing its user base and bringing highly filtered sponsored ads – there is a lot to like for social media marketing.  Businesses can leverage Faceook and other social media tools to grab their visitors and keep them engaged.

Now, business owners will have more potential customers to market towards – and the tools to see who’s watching.  Contact us to learn more.

Clicking Metrics for Twitter Social Media Marketing

When it comes to Twitter, social media marketing opportunities are not limited.  Not only can businesses connect with other business and followers with ease, but advertising products and services and expanding is made easy.

Tools are also in abundance.  Social media managers are quite popular for monitoring Twitter, scheduling posts, and for integrating other social networks.  Yet, one interesting tool that’s used is not given much attention: URL shorteners.

twitter marketingIndeed – you only have 140 characters in a tweet.  When you are marketing your business, or giving followers an interesting link to inform, entertain, or inspire (which is effective for marketing), URL shorteners are a must.  Lee Odden notes 11 of the best shorteners, which are not created equally.

One of the strongest features with URL shorteners is the ability to track clicking statistics.  These metrics are quite powerful, allowing you to directly analyze how many people are clicking on your links.  Thus, you could conceivable analyze where your marketing power is coming from – on Facebook, Twitter, or your blog…?

All it takes is a different, trackable link to know.  As Raju of TechPP notes, not all tools have this ability.  He identifies five specific URL shorteners that can do the trick – and the difference is well worth the switch, if necessary.

Utilize URL shorteners on Twitter to analyze clicking statistics.  It can help you analyze how effective your social media marketing efforts are on this site and others.  The potential insight gained is well worth investigating your choices.  Contact us to learn more about social media marketing.

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