Pinterest – Your Social Media Strategy Game Changer

If you feel yourself digging your heels in over this new social media rage called Pinterest, now may be the time to ease up and consider how making this vast and growing online idea board part of your social media strategy can actually drive visitors directly to your website.

Maybe you think that the only content that is going viral on Pinterest is suited to the funny, girly, light-hearted content that gets passed around among women. Maybe you don’t see how your specific niche could benefit from having a presence on Pinterest because Ryan Gosling isn’t appearing shirtless, saying “Hey Girl….” on your website.

You should be aware that the new trend on Pinterest has less to do with the collective crush of American twenty-something women and more to do with offering the public useful, problem solving, creative and innovative ideas via a vertical visual representation.

This vertical visual representation actually shows the user how to “do” something with pictures and a few sentences that they will find useful. They see, they scan, they know. Hopefully, they “re-pin” and “share” this awesome information and then click through to your website to see what else you have to offer them.

According to the folks at Pinterest:

A pin can be added from a website using our bookmarklet or you can upload images from your computer. Each pin added using the bookmarklet links back to the site it came from.

One word: Backlinks. The health and well being of your SEO depends on them. Pinterest is a great way to get them.

If you decide to try your hand at gathering interest via Pinterest, keep these tips in mind when designing content:

  • Size Matters! Keep your content shorter than 2500 pixels. Shoot for 600×300 pixels and you’ll be in the sweet spot where it’s easy to pin, re-pin, and users will be most likely to click through to your site to get more detailed information.
  • Make sure your idea is really cool. The fact that a common Parmesan Cheese container has a lid that fits on a mason jar was made famous by Pinterest. Now everyone’s keeping lids and using jars to store all kinds of stuff that used to sit in junk drawers or be jumbled up in spice cabinets. What’s your “AH—HA!” idea?
  • With Pinterest, there’s no game to play where going viral is concerned. Good, honest, useful content is Queen. Contribute, interact, and experience success.

For more information on how to use social media to drive traffic to your site, please contact us.

The Importance of Social Media Marketing (and 3 Marketing Tips)

Social media is the biggest thing to envelop our world in the last decade. Its impact on the modern society is astounding. Over 50% of the US population has a Facebook account. There's never been an easier time to reach out and talk with people. Therefore, as entrepreneurs, we really need to seek ways to integrate social media with our marketing efforts. Hence, social media marketing was born.

With social media’s great influence in our world, I can’t express highly enough how important leveraging social media is. It is a necessity for every business owners, entrepreneurs and marketing people. And with that in mind, here are three ways you can market social media.

1. Company Blog.

Every potential customer will need to know what your business is, and yes, a company website will (and should) do the trick. It will provide all the information customers need. In addition, you will want a blog. While the website conveys facts, the blog expresses opinion and personality.

Tip: it’s not just enough to put a single-paged information site about your company, you should update it. You need to educate your customers and provide them with useful information. Thus, having a blog with regularly posted helpful articles is an awesome marketing strategy.

Additional tip: please have a great domain name for your company blog such as one that incorporates your keywords. It has lots of advantages.

2. Facebook Business Fan Page

Facebook is the single biggest social networking site on the planet. With over a billion users, it’s just far too tempting for an entrepreneur not to leverage it. It’s an essential marketing tool for every entrepreneur.

If you are a solopreneur, executive or speaker/author, then get started networking with your personal profile.

If you have employees, products or a business that is not based on your expertise or direct relationship with your customer, you will need to build a business fan page for your company. This will be directly connected to your company blog.

How important is this: web users have notoriously short attention spans. People won’t always have time to go to your website and read your articles, but they can easily click “like” or “subscribe” your fan page — because for the most part — people check in with Facebook regularly.

Marketing strategy: Post a link to each of your blog articles on Facebook, so whether customers visit your blog or not, they will always see fresh, new, interesting articles on their Facebook page (linked to your blog).

Tip: Building a Facebook fan base will be challenging at first. You have to have people to “like” or “subscribe” your page. One way to do so is to put out incentives. Offer them a chance to gain free incentives for people who subscribes or likes your page. This will build your marketing base.

3. Twitter

Being the second largest social networking tool, it’s far too tempting not to leverage it. With over 500 million users, it’s an excellent tool to market your business.

Tip: You can reuse the content you post on your blog and on facebook and post it to twitter too! Inn addition, you will have to post unique content to Twitter.

In today’s world, it’s not enough anymore to have just one social networking media for your marketing affairs, you need to have more. Start with one and do a really good job with it and then add another. The more social media marketing tools you have, the more clients you will reach and the more successful your business will become.

Follow these three tips and your marketing ventures will surely take giant leaps. It is highly undeniable the impact social media has on our world today. Thus, every entrepreneur should leverage it.

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