The Importance of Social Media Marketing (and 3 Marketing Tips)

Social media is the biggest thing to envelop our world in the last decade. Its impact on the modern society is astounding. Over 50% of the US population has a Facebook account. There's never been an easier time to reach out and talk with people. Therefore, as entrepreneurs, we really need to seek ways to integrate social media with our marketing efforts. Hence, social media marketing was born.

With social media’s great influence in our world, I can’t express highly enough how important leveraging social media is. It is a necessity for every business owners, entrepreneurs and marketing people. And with that in mind, here are three ways you can market social media.

1. Company Blog.

Every potential customer will need to know what your business is, and yes, a company website will (and should) do the trick. It will provide all the information customers need. In addition, you will want a blog. While the website conveys facts, the blog expresses opinion and personality.

Tip: it’s not just enough to put a single-paged information site about your company, you should update it. You need to educate your customers and provide them with useful information. Thus, having a blog with regularly posted helpful articles is an awesome marketing strategy.

Additional tip: please have a great domain name for your company blog such as one that incorporates your keywords. It has lots of advantages.

2. Facebook Business Fan Page

Facebook is the single biggest social networking site on the planet. With over a billion users, it’s just far too tempting for an entrepreneur not to leverage it. It’s an essential marketing tool for every entrepreneur.

If you are a solopreneur, executive or speaker/author, then get started networking with your personal profile.

If you have employees, products or a business that is not based on your expertise or direct relationship with your customer, you will need to build a business fan page for your company. This will be directly connected to your company blog.

How important is this: web users have notoriously short attention spans. People won’t always have time to go to your website and read your articles, but they can easily click “like” or “subscribe” your fan page — because for the most part — people check in with Facebook regularly.

Marketing strategy: Post a link to each of your blog articles on Facebook, so whether customers visit your blog or not, they will always see fresh, new, interesting articles on their Facebook page (linked to your blog).

Tip: Building a Facebook fan base will be challenging at first. You have to have people to “like” or “subscribe” your page. One way to do so is to put out incentives. Offer them a chance to gain free incentives for people who subscribes or likes your page. This will build your marketing base.

3. Twitter

Being the second largest social networking tool, it’s far too tempting not to leverage it. With over 500 million users, it’s an excellent tool to market your business.

Tip: You can reuse the content you post on your blog and on facebook and post it to twitter too! Inn addition, you will have to post unique content to Twitter.

In today’s world, it’s not enough anymore to have just one social networking media for your marketing affairs, you need to have more. Start with one and do a really good job with it and then add another. The more social media marketing tools you have, the more clients you will reach and the more successful your business will become.

Follow these three tips and your marketing ventures will surely take giant leaps. It is highly undeniable the impact social media has on our world today. Thus, every entrepreneur should leverage it.

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