It is official: As of October 4, 2012, Facebook has reached one billion users. CNN Money’s Aaron Smith reported the inevitable news for social media giant Facebook recently, as the indicator hit its biggest milestone in quite some time.
The incredibly growth of Facebook is quite eye-opening. In just over three years, Facebook has grown from 250 million to one billion – originating in its first one-million milestone ala December of 2004:
- July, 2009: 250 million users
- July, 2010: 500 million users
- October, 2012: One billion users
Now reaching out to one out of every seven individuals on the planet, Smith notes, this milestone is of course great news for social media marketing. It reinforces the growth, accessibility, and possibilities of not only Facebook, but all major social media players – including the likes of Twitter, YouTube, and Pinterest.
After all, Smith notes that less than 20 percent of Facebook users live in the U.S. and Canada – and for many businesses, that means that a great deal of the target market is relevant to their practices. With the ability to greatly filter sponsored ads on Facebook, business owners targeting certain niche markets and locations will enjoy the wealth of users.
Facebook has made a number of great strides lately. From introducing more powerful Insights tools, as Anum Hussain of Hubspot explores, to increasing its user base and bringing highly filtered sponsored ads – there is a lot to like for social media marketing. Businesses can leverage Faceook and other social media tools to grab their visitors and keep them engaged.
Now, business owners will have more potential customers to market towards – and the tools to see who’s watching. Contact us to learn more.