In just a few months, jewelry brand Swarovski increased its followers from 20,000 to 500,000 by using Pinterest, reports Rosie Baker. Recognizing Pinterest’s ability to offer “freedom unlike any social media platform,” Swarovski utilized its uniqueness to provide “an inspirational window-shopping experience, one click away from the online store.”
This is not an anomaly. According to Robin Goad, head of digital analytics at Experian Marketing Services, 10 percent of those leaving Pinterest go directly to a retail site, reports Baker. In other words, it offers premium appeal for online retailers of all types.
For social media marketing, it is clear that Pinterest is a major player in the field. It certainly has the power to account for plenty of unique visitors and customers, ones that thrive off of the uniqueness of Pinterest in their free time.
How can brands use Pinterest optimally? As opposed to simply giving similar content that can be found on Facebook, Baker advocates a fresh approach to Pinterest. As it is clearly worth the time, brands should dedicate unique and fresh content to Pinterest. In other words, Pinterest demands its own strategy – one set apart from Facebook, Twitter, and other types of social media mainstays.
Social media marketing is and should be an important focus for brands and businesses of all kinds. Naturally, Pinterest commands its own spot in that conversation. Businesses that invest in Pinterest can see healthy returns.
Looking for more help with social media marketing? Contact us to learn more about Pinterest and other avenues to grow a business.