How to Get the Celebrity Look for Less
Here’s a great example of contextual advertising at its best. It targets fashion forward celebrity watchers and shows them how to get the same look as the celebrity within every person’s budget. The ad airs during Entertainment Tonight. I love how well these Kohls’ ads speak to their ideal customer and positions Kohl as the go-to source for fashion within a budget. It indulges one’s desire to feel like a celebrity and makes it attainable.
A contextual ad such as this is more likely to have stronger and more immediate results than an ad that addresses the general public. It is so targeted and talks so directly to the customers wants and desires, that I was inspired.
What other great examples of contextual advertising have you seen? Can you think of ways you can apply contextual advertising in your business?