High Performance Tip: Feel Your Strength

My High performance tip of the day is this… Feel Your Strength!

Have you ever fallen flat on your face, repeatedly, and its something that you really have mastered, but for some reason, you keep failing anyway?

Don’t know how to visualize success? Don’t worry, neither did my 7 year old.

You see, she’s been struggling to do her round-off back handspring on the floor. She does it beautifully on the mat and the padded red-runway. She does them flawlessly. But when it comes to doing on the gymnastics floor, she collapses on her head. (Don’t we all fall flat on our head sometimes?)

After dealing with her tantrums, crying-screaming fits and paying for private lessons, I just melted down and told her its all in her head. OK, so you can guess that this was not a productive conversation.

Eventually our conversation turned good and she lit up like a light bulb and could hardly sleep she was so excited. It was as if someone finally turned on the lights. I think she’s a different person. Seriously, it was that impactful.I had to share it with you.

Our conversation went like this…

Me: “Honey, what’s different when you try to do it on the floor?”

Her: “I dunno.”

Me: “Are you nervous?”

Her: “A little bit”

Me: “Well your not nervous on the red runway are you?”

Her: “No”

Me: “And your not nervous on the crash mat, are you?”

Her: “No.”

Me: “And you do a really, really good back handspring on the mat and the red runway don’t you?”

Her: “Yeah.”

Me: “So do me a favor. remember how you felt when you got home tonight? Screaming and crying I want you to remember what that felt like.”

Her: Sad face.

Me: “Now can you sense how weak you feel? Do you think you could do a back handspring now without falling on your face?”

Her: Scrunched up frowning face.

Me: “Now when you do it on the red carpet, don’t you feel all strong and powerful? Lets think of words that make us feel strong and powerful. Happy, Smiley, Strong, Powerful, Capable, Confident. Think of friends that make you feel this way. I want you to feel these feelings. You need to feel the strength. Now can you do your back handspring on the floor?”

Her: Smiley face. “Can I try it on your bed mom?”

Me: “OK, but first I want you to feel sad, angry, mad, crying. Now do your back handspring.”

Her: She lands on her head.

Me: “OK now feel strong, powerful, capable, confident, happy, talented. Now do your back handspring.”

Her: She lands on her feet for the first time in weeks.

We repeat this 5 or so times until she is so excited she bounces her way all the way to bed.

Me: “Remember that one meet that you had your back handspring? Remember how excited you were? Remember how will you did in that meet? All those medals you won? How strong and powerful you felt? How no one could stop you? And you did great didn’t you?

She’s so excited she can’t contain herself. She’s nodding and giggling and radiant.

“Now you know how to get anything you want in life. You can turn on success or failure by simply changing how you think and feel. You are so lucky to learn this so young in life.”

“How old were you mom when you learned this?”

“Well, since I still respond to your yelling at me by yelling back, I’d say I’m still learning.”

Internet Marketing Ethics – Is this Ethical?

How do you define an internet marketing campaign to be ethical? Have you ever thought about it? What standards do you adhere to? How do we hold our peers accountable?

These are some of the questions I asked myself this week after receiving an email from an internet marketing company. The email itself wasn’t offensive. It was what happened after I clicked on the email. Actually, it was what happened after I signed up for the FREE seminar that made my blood curdle.

The first email of the campaign was short, simple and enticing…

Debra,

Want a chance to win $30,000??

We’ve given away iPads, trips to Costa Rica, and all sorts of stuff.

Yes, I’m a bit CRAZY, but I guess you can say I’m in love with marketing.

To find out how you can win $30,000:

CLICK HERE!!!!

Of course, I’d love to win $30,000, who wouldn’t? So I click. The sales letter page then promises me the following:

three of the top marketing powerhouses from the Infusionsoft community (Ultimate Marketer: Bob Britton, SEO Expert: Grant James, and Internet Guru: Micah Mitchell) have now joined forces and developed the SINGLE MOST IMPORTANT thing a business owner needs to triple their sales and profits in 12 months or less,

The landing page goes on to claim:

“We have decided to host a special “FREE Sneak Peak, Live Event“  for the first 100 people to register.”

“you can attend WITHOUT shelling out your hard earned cash for a plane ticket, a hotel room or ANYTHING else,”

YES! I Want To Be One Of Only 100 People To Attend This FREE Live Sneak Peek Event Into How Your Guys Systems Can Stuff An EXTRA $100,000+ Dollars This Year Into My Wallet! YES! I Also Want To Learn How I Can Win The $30,000 Cash”

Notice the use of the word free everywhere.

There was also a line that said this:

“having a one in 50 chance of winning $30,000”

If they are accepting 100 registrations, how do your odds become 1 in 50? There are no contest terms listed. No legalese at all anywhere.

Here’s the worst part…

Once you type in your name and email, they send you to a new page that says this…

“Your registration request for the “Infusion Elite Mastermind Sneak Peek Live Event” has been received, but before I can register you I first need you to pay a seat deposit of $97.”

“IMPORTANT!!: If you DO NOT pay the seat deposit, you WILL NOT receive a link for this event and you’re spot WILL NOT be reserved.”

And there is a video of the Infusionsoft Ultimate Marketing Award Winner (he makes this claim in the video) telling everyone why they need to pay $97 and they only get it back if they actually attend the event.

So they entice people with a $30,000 prize. They offer no terms and conditions regarding the contest rules. They play upon their relationship with Infusionsoft and their authority as the Ultimate Marketer of the Year. They tell you its free to join. Then after you sign up they say that you can’t complete the registration until you pay them $97.

I found this to be the type of campaign that gives internet marketers a slimy reputation. I found it to be borderline ethical and legal (deceptive advertising).

I now ask you, my readers,

What would you do?

Do you find this to be ethical?

Is this the type of role model we should be emulating?

Here’s a link if you want to check it out. PLEASE DO NOT GIVE THEM YOUR MONEY!

4 Ways to Get More Sales Now!

Have you ever tried to sell something to a customer online and wondered how to get them to buy more from you?

Here’s how…

The way you implement an upsell depends on the type of online selling you are doing. Here are 4 ways to get more sales now…

  1. Script
  2. Related Items
  3. People who bought this also bought
  4. Confirmation Page

So, when do you use these?

A phone script is used when you have a custom product or service and your customer usually places a phone call to get help making a selection or placing the order. When they place the order by phone, you want to have a script ready or you need to train your sales associate on what to offer. It can be a simple question like “Do you need a blouse to match that skirts?”

If you have an online shopping cart system with a catalog of products, you can implement the “related items feature”. What this does is once the customer selects a product either on the product detail page or in the shopping cart, the customer sees suggested or related items that complement the product they have chosen.

A similar feature is for the product detail page or the shopping cart itself to display a list that shows “people who bought this also bought”. Amazon.com was one of the pioneers of this upselling technique.

When you are selling from a squeeze page and there is no shopping cart, just an order form, you can still provide an upsell to the customer. Once the order is placed, you can direct that client to a new order confirmation page that confirms their order AND has an additional offer on it. Some systems allow you to create a funnel where you can offer a sequence of upsells and down-sells that changes based on the response of the individual customer.

These four techniques can be very effective at increasing your sales immediately. Once implemented, these techniques invoke the psychologically triggered behavior of commitment and consistency to increase your average order size.

Do you have any other techniques you like to use to upsell your customer?

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