Archive for the ‘Mindset’ Category

Over the weekend I was reading an article on MSNBC about a Muslim TV Executive who was charged for murder for beheading his wife. He pleaded guilty by reason of insanity due to spousal abuse.

The reason I felt compelled to even mentioned it here is that the article states that,

Hassan, 45, is charged with one count of second-degree murder in the Feb. 12 death of 37-year-old Aasiya Hassan at the offices of Bridges TV, the station the Pakistan-born couple established in 2004 to counter negative stereotypes of Muslims.

Does anyone else see the irony?

Hassan establishes a TV station in NY to counter negative stereotypes of Muslims and then proceeds to chop off the head of his wife. Hello? What are you thinking Hassan? If you weren’t going to jail for the rest of your life I’d say you need a new PR strategy!

You can read more about the situation at MSNBC.

Give that “Feel Good” feeling with your marketing

I recently began attending church. I’m not gonna get all religious on anyone. But it’s taken me about 20 years to WANT to go to church. Why? Because I finally found one that relates to me as a customer. I am the ideal customer for this church. Why do I say that? Because they talk to my needs, wants and desires. They have me down to a “t”.

It’s only taken me 45 years to understand why other people go to church…because it makes them feel good. That’s it. It’s that simple. It just took me that long to get my butt to the right church.

But there something more I want to talk about. It’s about that “Feel Good” feeling. This church isn’t the only place I’ve felt it. People get that same “Feel Good” feeling from Oprah. She just makes us all feel good about ourselves. She makes the mediocrity of our lives somehow become special. She transforms us and our lives with that “Feel Good” feeling, if only for the moment.

Recently, a friend of mine went to a business conference and shared her experience with me. What fascinated me most was how impressed she was that one of the billionaire speakers treated her with respect, consideration and sincerity. That billionaire made my friend feel good, important and respected. She transferred the “Feel Good” feeling to her.

The overriding take away I got from her experience, was how much time and detail was spent on making her and the other attendees feel good. And now my friend was spreading that “Feel Good” feeling to me.

Wouldn’t it be a wonderful world if we all spent our time giving each other sincere consideration, respect and that “Feel Good” feeling?

What makes an ordinary business stand out from the pack? I bet if you spread some of that “Feel Good” feeling around you’ll see a meteoric rise in business. Isn’t this what the Law of Attraction is about anyway? Send that “Feel Good” feeling out to others and they will send it back. And, isn’t that what the bible says? Do unto others as you want them to do unto you. OK, I’m a little rusty on my bible quotes, by I still “got that loving feeling”.  Sorry, I couldn’t resist

Do you ever feel like marketing and entrepreneurship is a leap of faith? Many people think entrepreneurs are risk takers. But today, I’m really feeling like an eternal optimist. The keyword there is eternal. You can plan and plan and research and analyze and in the end, you just have to go for it and enjoy the ride, for better or worse. It’s kinda what I image skydiving to be. Of course, I see no sane reason to jump our of a perfectly good airplane, so I can just imagine the ride. As a skydiver, you plan, you take a course, you get trained, you test your equipment, and in the end, you have to jump. And then you free-fall down for a while and pray that the equipment is going to work, that you land in the correct spot, you don’t hit anything along the way, and oh, yeah, you pray you don’t crash. And some how through all that fear of failure (or praying for success) you enjoy the ecstasy of the moment, the wind blowing through your hair, the beauty of the earth beneath you.

If something goes wrong after the leap, you can sometimes self correct, change your course, or make changes to salvage the trip. However, in Skydiving, if you crash, odds are that you won’t get a chance to get back up again. That’s why I’m an entrepreneurial marketer and an eternal optimist. I take that leap of faith over-and-over-and-over again. And no matter what the results (win or lose), I get back up and do it again. And that’s what I call entrepreneurship.

In 30 minutes, a new internet company will launch to the world. I am grateful to have been in the right place at the right time more than once in my life. And it doesn’t matter whether we crash and burn or rise to the top. Lessons will be learned and it sure will be a wild ride! Actually, it will be a BLAST!

Oh, you can jump with me and enjoy the ride at…

http://my.blastoffnetwork.com/debzimmer