Your Top 10 List Building Tactics for 2011

Happy 2011!

The core thing that influences the success of every business is the viability of your customer list. While there is much debate over quality vs. quantity, I will always take that stand that you need BOTH. You want a large list (quantity) that contains your ideal customer (quality). (I’ll be sharing more about this on my free teleclass “5 Simple Keys to Attract Your Ideal Customer: How to Get More Leads, Build Your List and Grow Your Business FAST!”)

As we enter this new year, I asked you to share with me what are your biggest priorities in 2011. I specifically asked you to tell me what you most needed to focus on most when it comes to list building, lead generating and traffic building. This is what you said (listed in order)…

  1. Blogging
  2. Referrals
  3. Keywords
  4. On-page SEO (Search Engine Optimization)
  5. Video
  6. Joint Ventures
  7. Teleseminars
  8. Article Marketing
  9. Affiliate Marketing
  10. Facebook & Twitter [tied]

So what do you think? Do you agree with this list? What would you add or change?

How to Get Twitter Followers

It’s pretty common to create a Twitter account and then say to yourself “I don’t get it”. Twitter itself is designed as a platform and does not provide any real end-user tools or training. The power of Twitter is in the distribution of your message and in providing a means for you to be found and to find others. It’s all about connecting with your customer.  But how do you get started?

Follow others

Many people are set up to autofollow so when you follow them, they may follow you back. How do you find twitter followers?

Check twitter directories, do a keyword search, search profiles and connect to people who you meet.

Be selective of the people you are following

You can follow anyone you want to, and they may or may not follow you back. That is okay. At first you may notice this and be sensitive to it, but as your followers and following increases, you don’t really notice it. Just follow the people who tweet something of interest to you, and others will be doing the same.

There are restrictions to how many people Twitter will allow you to follow. If you follow more than 2000 people, this is what twitter has to say:

Every user can follow 2000 people total. Once you’ve followed 2000 users, there are limits to the number of additional users you can follow: this limit is different for every user and is based on your ratio of followers to following. When you hit this limit, we’ll tell you by showing an error message in your browser. You’ll need to wait until you have more followers in order to follow more users—basically, you can’t follow 10,000 people if only 100 people follow you.

There are some tools that are useful in determining who to follow:

  • Twubble – Twubble recommends people to follow by spidering the people you’re already following and recommending users that they’re following.
  • Who Should i Follow? – Enter you Twitter username into Who Should i Follow? and the service finds users who are similar to those you’re already following.

Tweet consistently

  • Mr. Tweet – Your Personal Networking Assistant to Find Great Twitterers & Discuss Great Topics. Personalized based on YOUR friends + tweets. Get relevant tweets using email summaries & lists.
  • Twittoria – How many friends are you really following? Twitoria finds your friends that haven’t tweeted in a long time so you can give them the boot!

Market your twitter handle

Twitter is just another way for your customers to find you and connect with you. It’s another communication tool and its free. As other communication tools, such as your email address, you should include it in your communications as yet another way for your customers to engage with you. Here are some suggestions as to where you should list your Twitter handle.

  • Email signature: include it in your email signature
  • Website: add it to your website
  • Blog homepage: add it to your blog
  • Blog post: occasionally add it within your blog post
  • Email newsletter: add it to the bottom of your email newsletter template.
  • Presentations: Include your Twitter account on the last slide of your presentation and when you tell people how to connect with you.
  • Business Card: Include it on your business card.
  • Article writing: include it in your byline
  • Guest blog posting: include your Twitter handle in your byline.
  • Retweeting on Twitter: Use “@” symbol when retweeting. When they respond to you in kind, they will be promoting your twitter account to their followers.
  • Networking: use the @ symbol to communicate

For more resources on using Twitter, check out the Twitter guidebook from Mashable.

What have you done to get more Twitter followers? Please share your successes and failures in the comments below.

List of Twitter Search tools

How to get found on Twitter

A free way to get found on Twitter and the web is to keyword optimize your twitter profile and your tweets. In this way your Twitter account will show up in Twitter searches and even search engines like Bing and Google when someone conducts a search for your keyword.

Here are some tools your customers may use to search on specific keywords to find your tweets and then you:

  • Twitter People Search – twitter’s built in search. You can find people, organizations, or companies you know that already have a Twitter account.
  • Tweepz – Tweepz lets you specify parts of a Twitterer’s user information (like name, bio, and location), filter results by follower/following numbers, location, and other terms.
  • TweepSearch – TweepSearch let’s you search by username to search friends and followers, or just a keyword to search all bios currently indexed.
  • TwitDir – TwitDir let’s you search by name, a screen name or a location. It also has a number of Top 100 Lists that are interesting. You can now add yourself to this directory in case your account isn’t already indexed.

Another way to get found using Twiter is to optimize the keywords used in your tweets to attract more followers. So when someone searches on a keyword your tweets show up. This may also improve the likelihood that your tweets show up in Google or Bing. This should be part of your overall keyword strategy.

Here is a tool that recommends followers based on keywords used in your tweets:

  • Twitterel – How TwitteRel Works: Insert a keyword (or more), Find twitter users who tweeped this word then Follow these twitters. Twitterel helps you find twitterers who have related interests to you.

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