Best Free Marketing Tips

What marketing expert should you be working with for each marketing tactic that you want to implement? This is a short list to help you figure out who you need to call. In a larger business, it is typically the brand or product manager that writes the marketing strategy and plan and then oversees all the specialized experts who make it happen.  Here is a brief list of who to work with…

• Marketing Communications: could be an AD agency or just a graphic artist, copywriter and web designer. The Ad agency would also have a creative director that oversees the other 3 specialists. They create your identity, logo, brochures, website, packaging, ads (both online and off) and most materials. Can also create email newsletters. A direct marketing specialist would also fall into this category.
• Web site: web designer works on the visual representation, web developer handles ecommerce, community forums and other functionality, SEO expert gets your chosen keywords emphasized,
• Social Media: blog/community manager oversees blog content and responds to community members (blogger could also be in a different dept. like PR). Twitter and forum communicator.
• PR: gets feature articles written, product placements, press tours, press kits, press releases, speaker placement, quotes,and more.
• Event Marketing: identifies, schedules and prioritizes marketing events, creates booths, demos, etc.
• Channel Marketing: work with resellers, OEM, Affiliate managers and Evangelists: who get 3rd parties to sell your products or services or use them in their own products
• Business Development & Sales – works directly with key customer accounts to close a sale.

This is most of the major categories of specialists. The ones you need to work with can vary depending on your type of business.

What other marketing specialists have you used?

• PRWeb – When you submit your news releases to PRWeb, they will be indexed by search engines like Google, sent to top news sites like Yahoo! News and placed into RSS feeds with more than 250,000 subscribers which include bloggers, journalists and consumers. PRWeb also helps you build backlinks and inbound links from other premium sites, one of the most important assets to build your website’s credibility in search engines. All of this helps drive traffic by empowering more people to find you online and click through to your website.
• 1888pressrelease.com – Our unique services allow you to distribute releases to search engines, newswires and websites to help increase awareness of your product, company, or self for free.
• ClickPress – Once news submitted to ClickPress has been approved it is available not only to visitors to our site, but also to major web and news search engines. All submissions are free and news releases will remain in our searchable archives indefinitely. While ClickPress is aimed at PR and IR professionals, others are invited to submit their news, providing their news releases are presented in an acceptable format..
• free-press-release-center.info – An online news and press release distribution service for small and medium-sized businesses and corporate communications. Our aim is to raise the standard for online news distribution. The power of FPRC is in the keyword linking. With each press release you can choose a keyword and a URL (different to your main site URL) which will appear as a link (using the keyword as the anchor text) in your press release. This gives you free links to your site using the anchor text of your choice. Plus it is in a natural context, i.e. the text of their release.
• i-Newswire.com – Our mission is to help you announce newsworthy events / happenings. We have teamed up with many leading news sources that display our submissions on their web sites / search engines. We won’t tell you where and when your news item will appear as we want to offer a “fair service” – meaning it doesn’t matter if you submit your release free or featured: “We distribute every press release to all our partners”, no matter if you run a small/new company with low funds or a huge multi-million dollar business..
• NewswireToday – NewswireToday Newswire Today is a press release newswire distribution service, a directory of businesses, products and services, and online publication of articles. Achieving big results for companies of all sizes has made Limelon one of the largest Advertising firm in the industry.
• PR LEAP – PR LEAP offers an SEO and Social Media press release distribution service that is more affordable than the top 3 wires. Our member’s press releases can be found on Google News, Google Search, Yahoo!, MSN, Ask.com News, Ask.com, Topix.net and many more.
• PR.com – PR.com is a directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews.  With a full company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information.
• 24-7pressrelease.com – 24-7 Press Release is an effective press release distribution service offering an affordable alternative to expensive PR and press release promotion services. Since the company’s inception, 24-7 Press Release has serviced over 20,000 clients and distributed more than 33,000 press releases. Submitting press releases with 24-7 Press Release is always FREE but we offer enhanced distribution packages for clients who have additional requirements for targeted, geographic or industry specific distribution.
• PressReleasePoint – PressReleasePoint.com is a free press release distribution website to connect PR professionals with journalist. Online marketers can generate media visibility and maximize online presence by distributing press release through PressReleasePoint. You can use our service to post to 50+ free press release submission sites in this list.
• PRFree.com – PR Free is the only press release distribution service backed by a true wire service, Eworldwire. Eworldwire has rapidly grown to become one of the most respected and technologically advanced wire services. Eworldwire now has employees in three continents, and affiliates and representatives in six (know anyone in Antarctica.
• PRWeb Direct™ – PRWeb Direct is the service bureau for the PRWeb® newswire.  This unique service allows users to maximize their online distribution through PRWeb by taking advantage of the expertise of the PRWeb staff in submitting, scheduling and optimizing distribution.  Several additional services are available to PRWeb Direct customers that are not available through the standard PRWeb site. These services include a simplified insertion process (our professionals do most of this for you).   In addition, with the integration of Business Wire into our distribution network you can now leverage the best of the top two press release newswires (additional fees apply).
• PRZOOM – PRZOOM is a free news & press release distribution service to companies, PR agencies, business journalists, freelance writers, news content providers.

To get more free resources lists such as this, download our FREE REPORT: 187 Free Ways to Explode Your Business.