Archive for the ‘Resource Lists’ Category

Books & Ebook Marketing

Why do you need to publish a printed book or an electronic version of the book? Writing a book organizes your thoughts around a subject, making you more effective in your field. Having written a book establishes you as an expert in your field. The book educates, teaches or entertains others, which increases your value to your clients, your business or your employer.

By adding value to the lives of others you increase your income. A book gives you a physical item to use to promote yourself or business. You can sell it at speaking engagements, thereby adding incremental revenue. A book or ebook can be sold from your website and other people’s websites, which drives more traffic to your site and more revenue.

A book or ebook creates a residual income stream. You can publish the same material in print and electronically, thus increasing your distributions channels. You can re-purpose the content of the book and publish parts of it in your blog, creating yet another traffic and revenue stream.

Tips:

• Write content and self publish it in a book, ebook, CD, DVD, etc. You can now do this without having to pay for it until someone makes a purchase. They are printed on-demand.
• When you write a print publication you can package it in electronic format for sale as well.
• And, you can record an audio track or even a video for distribution.
• Place the book for sale through 3rd party and affiliate sites. This gives you links back to your site, increases your search engine optimization and traffic.

Resources – Publish Books

• YouPublish – YouPublish is the easiest place on the web to share and sell your digital files. Completely FREE to use, join, and upload! Upload video, audio, PDFs, Word documents, photographs, and more. Sell your files or share them for free.
• LuLu – Publish. Sell. Lulu gives you access to the fastest and most extensive distribution system available anywhere – and at the same time, lets you maintain complete control over everything from how much your work costs to where it gets listed. Self-publishing doesn’t get much better than that.
• Scribd – Tens of millions of people come to Scribd each month seeking information and inspiration on subjects ranging from travel to religion and music. With our innovative iPaper document-reader technology and popular website, Scribd is changing the way written works are distributed, marketed and shared. Professional publishers on Scribd include print publishing and media companies, authors, corporations and organizations.

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Ratings and Reviews

Rating or Review sites are websites that allow you to vote on, rate or provide a review of products, web sites, services, companies, people, etc.

Why are ratings and reviews valuable? The use of ratings and reviews on your business website increases your customers trust in using your website and confidence in your brand. The ratings and reviews feature can help to establish a customer community giving your customers a way to interact with you. Your customer’s interactions and comments can be a reliable feedback mechanism to help you improve your product or service.The use of online ratings and reviews will reveal under-performing products and unexpected stars, thus giving you information and trends to use in your marketing. This is a highly measurable feedback mechanism that engages customers, gives them control, and gives you quantifiable results.

Tips:

• Get your product, service or store rated and reviewed (ratings service) on ratings sites. This also increases search engine rankings.
• Add Ratings and Reviews systems to your website.

Resources: Get rated

• Bazaarvoice – Bazaarvoice captures their opinions, questions, and stories to help organizations like yours gain sales, operational efficiencies, and – ultimately – real cultural change.
• Epinions – read and write reviews on millions of products and services
• BizRate – the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year.
• Rating System -Add Rating & Review and Q&A Solutions to your website, quickly and easily, without expensive software or custom programming.

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Free Press Release Distribution Services

• PRWeb – When you submit your news releases to PRWeb, they will be indexed by search engines like Google, sent to top news sites like Yahoo! News and placed into RSS feeds with more than 250,000 subscribers which include bloggers, journalists and consumers. PRWeb also helps you build backlinks and inbound links from other premium sites, one of the most important assets to build your website’s credibility in search engines. All of this helps drive traffic by empowering more people to find you online and click through to your website.
• 1888pressrelease.com – Our unique services allow you to distribute releases to search engines, newswires and websites to help increase awareness of your product, company, or self for free.
• ClickPress – Once news submitted to ClickPress has been approved it is available not only to visitors to our site, but also to major web and news search engines. All submissions are free and news releases will remain in our searchable archives indefinitely. While ClickPress is aimed at PR and IR professionals, others are invited to submit their news, providing their news releases are presented in an acceptable format..
• free-press-release-center.info – An online news and press release distribution service for small and medium-sized businesses and corporate communications. Our aim is to raise the standard for online news distribution. The power of FPRC is in the keyword linking. With each press release you can choose a keyword and a URL (different to your main site URL) which will appear as a link (using the keyword as the anchor text) in your press release. This gives you free links to your site using the anchor text of your choice. Plus it is in a natural context, i.e. the text of their release.
• i-Newswire.com – Our mission is to help you announce newsworthy events / happenings. We have teamed up with many leading news sources that display our submissions on their web sites / search engines. We won’t tell you where and when your news item will appear as we want to offer a “fair service” – meaning it doesn’t matter if you submit your release free or featured: “We distribute every press release to all our partners”, no matter if you run a small/new company with low funds or a huge multi-million dollar business..
• NewswireToday – NewswireToday Newswire Today is a press release newswire distribution service, a directory of businesses, products and services, and online publication of articles. Achieving big results for companies of all sizes has made Limelon one of the largest Advertising firm in the industry.
• PR LEAP – PR LEAP offers an SEO and Social Media press release distribution service that is more affordable than the top 3 wires. Our member’s press releases can be found on Google News, Google Search, Yahoo!, MSN, Ask.com News, Ask.com, Topix.net and many more.
• PR.com – PR.com is a directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews.  With a full company profile, each business listed on PR.com has a powerful means by which to generate quality leads as well as gain worldwide and local exposure for all of their products, services and other business information.
• 24-7pressrelease.com – 24-7 Press Release is an effective press release distribution service offering an affordable alternative to expensive PR and press release promotion services. Since the company’s inception, 24-7 Press Release has serviced over 20,000 clients and distributed more than 33,000 press releases. Submitting press releases with 24-7 Press Release is always FREE but we offer enhanced distribution packages for clients who have additional requirements for targeted, geographic or industry specific distribution.
• PressReleasePoint – PressReleasePoint.com is a free press release distribution website to connect PR professionals with journalist. Online marketers can generate media visibility and maximize online presence by distributing press release through PressReleasePoint. You can use our service to post to 50+ free press release submission sites in this list.
• PRFree.com – PR Free is the only press release distribution service backed by a true wire service, Eworldwire. Eworldwire has rapidly grown to become one of the most respected and technologically advanced wire services. Eworldwire now has employees in three continents, and affiliates and representatives in six (know anyone in Antarctica.
• PRWeb Direct™ – PRWeb Direct is the service bureau for the PRWeb® newswire.  This unique service allows users to maximize their online distribution through PRWeb by taking advantage of the expertise of the PRWeb staff in submitting, scheduling and optimizing distribution.  Several additional services are available to PRWeb Direct customers that are not available through the standard PRWeb site. These services include a simplified insertion process (our professionals do most of this for you).   In addition, with the integration of Business Wire into our distribution network you can now leverage the best of the top two press release newswires (additional fees apply).
• PRZOOM – PRZOOM is a free news & press release distribution service to companies, PR agencies, business journalists, freelance writers, news content providers.

To get more free resources lists such as this, download our FREE REPORT: 187 Free Ways to Explode Your Business.

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Teleconferencing is useful for a variety of reasons. First, it is a great marketing tool to host free teleseminars and a great way to build your list. It is also valuable for training and delivering services.

My favorite feature is that you can record the call and reuse it over and over. For example, I used FreeConferencePro to record a call that I posted to the home page of my web site Expert Marketing Coach. I’ve reproduced it here for you…

Listen to this recording from a FreeConferencePro conference call…

Resources: Internet Teleconferencing

• Powwownow – we offer you immediate conference calls, available 24/7, with as many people as you want speaking at an affordable price – we don’t even need to know your name
• FreeConference.com – simple, convenient, and reliable service at little or no cost. high quality at low cost,
• InstantConference – is a free reservationless, on-demand telephone conferencing service that can be used instantly, reliably and securely. Record your conference call for free!
• FreeConferencePro – is a completely automated and secure system that allows you to sign up for the service and immediately receive a Conference Access Number and your own personal Passcode, ready for use immediately. Free recording, playback and statistics.
• TeleseminarLive – Seminar teachers, list your teleseminar, webinar, or online training class in the calendar free of charge. It is a great way to get more exposure to your class. We have partnerships with other sites that will promote your class if you are looking to give your teleseminar more exposure.
• Teleseminar Nation – is the first Web 2.0 community for people who teach and learn business and personal development secrets through Teleseminars.

What are you favorite ways to teleconference? What do you use to hold teleseminars? Why do you like it best? What else have you tried?

For more resources like this, please request our free report: “187 Free Ways to Explode Your Business”.