Archive for the ‘Resource Lists’ Category

List of 300+ Marketing Ideas & Tactics

Here’s the laundry list of over 300 Marketing Tactics and Marketing Ideas to use to market your small business. The list is organized alphabetically. In The Millionaire Marketing Machine, I have organized this list of Marketing Ideas by how each is used in the marketing process to power your marketing machine. Each marketing idea in this list marketing tactics has a purpose that is intertwined with the others and when used together and in sequence they create a powerful engine to propel your business forward.

404 Errors

800 number and PO Box

800 Phone Number

900 Phone Number

A letter of introduction to the company

A sample news story

Ad Sense by Google

Ad Tracking

Ad Words by Google

adopt-a-highway

Ads in videos

Advergames

Advertising

Advertorial

Affiliate Marketing

after-hours gathering

Airplane Chauffeur

Animation

annual award

answering machine message

Articles

Auctions

Audio Marketing

audio message on website

Audio or video files of interviews, speeches and performances

Autoresponders

Avatars

award

Award Recognition

Backend Marketing

Banner Ads

Bartering

be interviewed

Birthday Reminders

Blog Advertising

blog comments on other blogs

blog RSS and syndication

Blogger relations

Blogging

blogging communities

Bonus Offers

book a celebrity guest

bookmark this page script

Bookmarking

Borrow a wall/building

Branded microsites

Branding

brochure

Build trade show booths and exhibits

building signage

Bumper Stickers -

bundle products

Business Cards

Case Studies

chamber of commerce

Charity Donations -

Circulars -

Client Appreciation BBQ -

Clubs

co-branded product

Color schemes

Commenting on related blogs

Comparison shopping

Conference Calls

Consulting

Contests

contextual advertising

Copywriting

Coregistration

Corporate Web Site

Coupon

Courses

Create an XML sitemap

Credibility

Cross Promotion

customer loyalty program

customer of the month

Demonstrations -

direct mail campaign – 3-6 postcards post 7-10 days apart

Direct Response

Discussion Groups

Doctors Office Magazines

Domain Names

Download Page

drawing

Ebay

E-book -

Ebooks

Eclass

editorial calendar

Email

Endorsements

examples

Exclusives

expo booth

extranet

Ezine

Fake publicity stunt -

Favicons

Feedback forms

Fish Bowl Business Cards -

Flash

Forums & Newsgroups

free content

free ebook

free gift with $X purchase

free shipping

Freebies

Freelancing

fund-raising

Get listed in a paid directory like BOTW or Yahoo Directory.

grand opening

Gratitude

Guarantees

Guest blogging

guest presenters

guest speakers

Hair Salon’s and Barber Shops -

Hang up fliers, posters or business cards at community halls, libraries, or other local businesses,

Headlines

Hold a Contest -

Holiday Greetings -

Holidays

How-to clinic

Image

image communities

Industry Events

Info Products

instant messaging

internet TV

Interviews

intranet

Joint Ventures

Keywords

language translated content

Leads

Let Others Talk You Up

limited-time offer

Link Bait

Link Cloaking

Link Strategies

Listbuilding

List in related quality directories

List of frequently asked questions

live customer service

live streaming

loan your facilities as a meeting place

Local Events

Logos

Magazines -

Mailing lists signup

Mastermind Groups

Media Events

Media Kit

Membership sites

merchant account – accept more payment options

microblogging

Mini Courses

Mini Ebooks

Mini Sites, microsites

Mobile Ads

Mobile content

Money Stamping -

Movie Theater Ads

Multimedia

Music

Network Marketing

Networking Organizations

News feeds

News related to the industry or investor news

Newsletters

Newspaper advertising

Offer all the extras

online chat

online games

Online radio show

open house

order form

organize a conference

Outdoor Signs -

Own the bus stop

own TV show

Paid Reviews

participate in forums with Signature

participate in wikis

partnerships

Pay it forward

Pay per click

Pay per whatever

Peer to Peer relationships

Phone consulting

photos

podcast

Pop-overs

Pop-unders

Pop-ups

Postcards

Posting in related forums

PPC – Pay per Click

Preselling

presentation

Press Release

Press tour

Price Reduction

Pricing

primary call-to-action above the fold

Print Calendars -

Private Label

Private Sites

Product and service information and brochures

prospecting

Public Relations

Public Speaking

Publicity

Publishing

Put it on a bus

Questions

Radio_internet

ratings sites

Recent reviews, publications and articles

refer-a-friend link

referral fees

Referral Marketing

regional content

Reports

Reprint or Resell rights

Return address label

Reviews

Reward Programs

RSS Advertising

sales event

Sales Letter web Page

Sales letters

samples

Scarcity

schedule of promotions and events

Screensavers

Search engine optimization

search marketing

sell ad space on your properties

SEM – Search Engine Marketing

Seminars

Sex Sells

Shopping carts

signage

signature

Signs

social advertisements like Facebook

Social bookmarking your site

social media advertising

social networking

social networking, forums, wikis, collaboration

special interest groups

split-test

Sponsor an event

Sponsor the homeless

sponsorship

Squidoo

Sticky Notes

Sticky pages

Submit your site to the DMOZ directory

Submitting articles to directories

Surveys

Sweepstakes

syndicated content

Syndication

tagging

tagline

Talk Shows

Target Market

teach a class

Teleconferencing

telephone hotline

Teleseminars

Testimonials

Testing and Tracking

Thank You pages

The company profile, history, and management

Tips

Toolbars

Top 10 reasons to choose YOU

Trade Associations

trade shows

Trade Shows

Training

Translation

Troubleshooting

T-Shirts

Tutorials

TV

Unsubscribe message

Upselling

Url

user generated content

USP

vendor relationship management

video communities

Videos

Viral Marketing

Virtual Tradeshows

virtual worlds

Voicemail

voting features

Web Pages

Web Site Design

webinars

Welcome or confirmation message

white papers

widget advertisements

widgets

Window decals

window displays

Word of Mouth

workshop

Writing guest articles

Yellow Pages

I’d like to thank some of the blogs that I used to compile this list of 300 Marketing Ideas and Tactics:

Over 150 Marketing Tactics and Growing,  By Kevin Wirth

50 Guerrilla Marketing Tactics You Should Be Using, By Bootstrapping Blog

If you have any other marketing ideas or tactics  that you would like to add to the list, please add a comment below.

What marketing expert should you be working with for each marketing tactic that you want to implement? This is a short list to help you figure out who you need to call. In a larger business, it is typically the brand or product manager that writes the marketing strategy and plan and then oversees all the specialized experts who make it happen.  Here is a brief list of who to work with…

• Marketing Communications: could be an AD agency or just a graphic artist, copywriter and web designer. The Ad agency would also have a creative director that oversees the other 3 specialists. They create your identity, logo, brochures, website, packaging, ads (both online and off) and most materials. Can also create email newsletters. A direct marketing specialist would also fall into this category.
• Web site: web designer works on the visual representation, web developer handles ecommerce, community forums and other functionality, SEO expert gets your chosen keywords emphasized,
• Social Media: blog/community manager oversees blog content and responds to community members (blogger could also be in a different dept. like PR). Twitter and forum communicator.
• PR: gets feature articles written, product placements, press tours, press kits, press releases, speaker placement, quotes,and more.
• Event Marketing: identifies, schedules and prioritizes marketing events, creates booths, demos, etc.
• Channel Marketing: work with resellers, OEM, Affiliate managers and Evangelists: who get 3^rd parties to sell your products or services or use them in their own products
• Business Development & Sales – works directly with key customer accounts to close a sale.

This is most of the major categories of specialists. The ones you need to work with can vary depending on your type of business.

What other marketing specialists have you used?

Books & Ebook Marketing

Why do you need to publish a printed book or an electronic version of the book? Writing a book organizes your thoughts around a subject, making you more effective in your field. Having written a book establishes you as an expert in your field. The book educates, teaches or entertains others, which increases your value to your clients, your business or your employer.

By adding value to the lives of others you increase your income. A book gives you a physical item to use to promote yourself or business. You can sell it at speaking engagements, thereby adding incremental revenue. A book or ebook can be sold from your website and other people’s websites, which drives more traffic to your site and more revenue.

A book or ebook creates a residual income stream. You can publish the same material in print and electronically, thus increasing your distributions channels. You can re-purpose the content of the book and publish parts of it in your blog, creating yet another traffic and revenue stream.

Tips:

• Write content and self publish it in a book, ebook, CD, DVD, etc. You can now do this without having to pay for it until someone makes a purchase. They are printed on-demand.
• When you write a print publication you can package it in electronic format for sale as well.
• And, you can record an audio track or even a video for distribution.
• Place the book for sale through 3rd party and affiliate sites. This gives you links back to your site, increases your search engine optimization and traffic.

Resources – Publish Books

• YouPublish – YouPublish is the easiest place on the web to share and sell your digital files. Completely FREE to use, join, and upload! Upload video, audio, PDFs, Word documents, photographs, and more. Sell your files or share them for free.
• LuLu – Publish. Sell. Lulu gives you access to the fastest and most extensive distribution system available anywhere – and at the same time, lets you maintain complete control over everything from how much your work costs to where it gets listed. Self-publishing doesn’t get much better than that.
• Scribd – Tens of millions of people come to Scribd each month seeking information and inspiration on subjects ranging from travel to religion and music. With our innovative iPaper document-reader technology and popular website, Scribd is changing the way written works are distributed, marketed and shared. Professional publishers on Scribd include print publishing and media companies, authors, corporations and organizations.

Ratings and Reviews

Rating or Review sites are websites that allow you to vote on, rate or provide a review of products, web sites, services, companies, people, etc.

Why are ratings and reviews valuable? The use of ratings and reviews on your business website increases your customers trust in using your website and confidence in your brand. The ratings and reviews feature can help to establish a customer community giving your customers a way to interact with you. Your customer’s interactions and comments can be a reliable feedback mechanism to help you improve your product or service.The use of online ratings and reviews will reveal under-performing products and unexpected stars, thus giving you information and trends to use in your marketing. This is a highly measurable feedback mechanism that engages customers, gives them control, and gives you quantifiable results.

Tips:

• Get your product, service or store rated and reviewed (ratings service) on ratings sites. This also increases search engine rankings.
• Add Ratings and Reviews systems to your website.

Resources: Get rated

• Bazaarvoice – Bazaarvoice captures their opinions, questions, and stories to help organizations like yours gain sales, operational efficiencies, and – ultimately – real cultural change.
• Epinions – read and write reviews on millions of products and services
• BizRate – the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year.
• Rating System -Add Rating & Review and Q&A Solutions to your website, quickly and easily, without expensive software or custom programming.