Archive for the ‘Resource Lists’ Category

10 Free Tools to Find Keywords

Are looking to gain an advantage over everyone else who is using the google adwords keyword tool for their search engine optimization efforts and their PPC (Pay-per-click) advertising campaigns? Would you like to know what keywords, websites and blogs send the most traffic to your competitor?

Did you know that there were free tools available that not only suggested keywords to use, but could also tell you which keywords drove themost traffic to your competitors? wouldn’t it be great if you could see how their PPC campaigns were performing?

Well you can.

 Just take a look at some of these keyword tools. Here is a list of 10 FREE Tools to use to find the best keywords to use for SEO and PPC advertising.

10 FREE Keyword Tools

• Compete Search Analytics  - See traffic and engagement metrics for any website, analyze competitor keyword and search strategies, identify sites for affiliate and SEO link building.
•  Google AdWords - External Keyword tool - Enter one keyword or phrase per line to see what related word searches your ad will show on.
• Google Skool - The Search-based Keyword Tool provides keyword ideas: Based on actual Google search queries; Matched to specific pages of your website with your ad and search share
• Google Insights – Google Insights for Search is a service by Google similar to Google Trends, providing insights into the search terms people have been entering into the Google search engine
• KeyCompete – KeyCompete is an online keyword research tool that identifies the keywords your competitors are using in their pay-per-click campaigns. KeyCompete also identifies the competition that is bidding on your keywords.Keyword Discovery
• MSN AdCenter - Ifyou are advertising on Bing, you can use their keyword tool.
• SEMRush – Get the list of Google keywords,  AdWords keywords , your competitors in organic and paid Google search results,  get the estimated SE and AdWords traffic for any domain, or get hidden related (and low-cost) keywords to optimize your AdWords campaign
• Spyfu – Spy on your online competitors, download competitors keywords and adwords.
• Wordtracker – Free keyword suggestion tool for SEO, Adwords & blogging from Wordtracker – the leading keyword research tool
• WordZe – Wordze’s keyword research tools are a premiere collection of keyword services that allow you to quickly find new keywords to target and analyze search competitiveness. Has a 30day free trial.

My favorite set of tools from this list are from Compete Search Analytics. Which tools do you find most helpful in selecting keywords to use for your business?

List of 15 Free SEO Tools

Have you ever  checked your website or blog to see how search engine optimized it is? Do you know your pagerank? How many backlinks you have to your site?

Do you know if your headings and content have the appropriate density of keywords in them?

If you don’t have a clue, don’t despair! There are many FREE SEO Tools available to help you learn how well you are doing. This list of 15 FREE SEO TOOLS will help you to identify how well your web site is optimized to appear in free search engine listings.

1. Bing Webmaster Tools - Take advantage of everything Microsoft has to offer and get the best results possible for your business or site.
2. DigitalPoint Tools - provides links to various tools to help webmasters with SEO.
3. Google Webmaster Tools -  Improve your site’s visibility in Google search results. It’s free. Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google.
4. GSiteCrawler - The GSiteCrawler will help you generate the best Google Sitemap file for your website. The GSiteCrawler uses different ways to find all the pages in your website and can generate all sorts of files, statistics and more. The sitemaps file format has lately been also adapted by Yahoo! – even MSN/Live.com is pledging it’s support.
5. Hubspot Grader - Welcome to Grader.com A family of tools that helps measure all that matters in inbound marketing.
6. Majestic SEO – Majestic-SEO provides Competitive Link Intelligence to SEO specialists. We believe we are the planets most comprehensive backlinks provider, and offer a number of tools to allow access to this valuable information.
7. Open Site Explorer - Open Site Explorer is a free tool that provides webmasters the ability to see up to 10,000 links to any site or page on the web via the Linkscape web index. Powered by SEOmoz
8. PostRank – PostRank is a scoring system developed by PostRank (formerly AideRSS) to rank any kind of online content, such as RSS feed items, blog posts, articles, or news stories.
9. LinkVendor by SearchMetrics – These SEO Tools found on Linkvendor were built to help you to understand search engine optimization and to adjust your website to different parameters search engines like. Use our tools to find out what competitors did and interpret all data for your advantage.
10.   SEOBook Tools - Free SEO Tools to Help You Optimize Your Website. Our free SEO tools allow you to create meta tags, perform keyword research, and spy on competitors with competitive research tools and …
11.   SEOChat Tools - SEO Chat Tools The SEO Tools found in this section were designed to assist you in configuring your website(s) for search engine optimization within the different search engines.
12.   SEOEng – SEOENG LLC. is a leader and innovator of Search Engine Technology. SEOENG® is an acronym for Search Engine Optimization Engine®, and is the only Search Engine of its kind. SEOENG®, unlike other Search Engines, is not used for “searching”; it is used as a “window” into what Search Engines see, empowering our users with previously guarded information about their Website’s rankings.
13.   SEOmoz Tools - The SEOmoz toolset includes over twenty SEO tools designed to help with every aspect of search engine optimization, including on-page targeting, site crawlability, competitive analysis, rank checking and keyword difficulty.
14.   WebCEO - If you are serious about search engine marketing and optimization, even the Free Edition of Web CEO 8.1 will help you:  a) Increase traffic from search engines, Understand visitors’ behavior, b) get complete analysis of revenues and sales conversions, plus measure efficiency of ad campaigns, c) Ensure your Web site is ultra-reliable.
15.   Yahoo! Site Explorer - Site Explorer allows you to explore all the web pages indexed by Yahoo! Search. View the most popular pages from any site, dive into a comprehensive site map, and find pages that link to that site or any page

My favorites are Hubspot grader and SEOmoz Tools. Which ones do you most like to use?

List of 300+ Marketing Ideas & Tactics

Here’s the laundry list of over 300 Marketing Tactics and Marketing Ideas to use to market your small business. The list is organized alphabetically. In The Millionaire Marketing Machine, I have organized this list of Marketing Ideas by how each is used in the marketing process to power your marketing machine. Each marketing idea in this list marketing tactics has a purpose that is intertwined with the others and when used together and in sequence they create a powerful engine to propel your business forward.

404 Errors

800 number and PO Box

800 Phone Number

900 Phone Number

A letter of introduction to the company

A sample news story

Ad Sense by Google

Ad Tracking

Ad Words by Google

adopt-a-highway

Ads in videos

Advergames

Advertising

Advertorial

Affiliate Marketing

after-hours gathering

Airplane Chauffeur

Animation

annual award

answering machine message

Articles

Auctions

Audio Marketing

audio message on website

Audio or video files of interviews, speeches and performances

Autoresponders

Avatars

award

Award Recognition

Backend Marketing

Banner Ads

Bartering

be interviewed

Birthday Reminders

Blog Advertising

blog comments on other blogs

blog RSS and syndication

Blogger relations

Blogging

blogging communities

Bonus Offers

book a celebrity guest

bookmark this page script

Bookmarking

Borrow a wall/building

Branded microsites

Branding

brochure

Build trade show booths and exhibits

building signage

Bumper Stickers -

bundle products

Business Cards

Case Studies

chamber of commerce

Charity Donations -

Circulars -

Client Appreciation BBQ -

Clubs

co-branded product

Color schemes

Commenting on related blogs

Comparison shopping

Conference Calls

Consulting

Contests

contextual advertising

Copywriting

Coregistration

Corporate Web Site

Coupon

Courses

Create an XML sitemap

Credibility

Cross Promotion

customer loyalty program

customer of the month

Demonstrations -

direct mail campaign – 3-6 postcards post 7-10 days apart

Direct Response

Discussion Groups

Doctors Office Magazines

Domain Names

Download Page

drawing

Ebay

E-book -

Ebooks

Eclass

editorial calendar

Email

Endorsements

examples

Exclusives

expo booth

extranet

Ezine

Fake publicity stunt -

Favicons

Feedback forms

Fish Bowl Business Cards -

Flash

Forums & Newsgroups

free content

free ebook

free gift with $X purchase

free shipping

Freebies

Freelancing

fund-raising

Get listed in a paid directory like BOTW or Yahoo Directory.

grand opening

Gratitude

Guarantees

Guest blogging

guest presenters

guest speakers

Hair Salon’s and Barber Shops -

Hang up fliers, posters or business cards at community halls, libraries, or other local businesses,

Headlines

Hold a Contest -

Holiday Greetings -

Holidays

How-to clinic

Image

image communities

Industry Events

Info Products

instant messaging

internet TV

Interviews

intranet

Joint Ventures

Keywords

language translated content

Leads

Let Others Talk You Up

limited-time offer

Link Bait

Link Cloaking

Link Strategies

Listbuilding

List in related quality directories

List of frequently asked questions

live customer service

live streaming

loan your facilities as a meeting place

Local Events

Logos

Magazines -

Mailing lists signup

Mastermind Groups

Media Events

Media Kit

Membership sites

merchant account – accept more payment options

microblogging

Mini Courses

Mini Ebooks

Mini Sites, microsites

Mobile Ads

Mobile content

Money Stamping -

Movie Theater Ads

Multimedia

Music

Network Marketing

Networking Organizations

News feeds

News related to the industry or investor news

Newsletters

Newspaper advertising

Offer all the extras

online chat

online games

Online radio show

open house

order form

organize a conference

Outdoor Signs -

Own the bus stop

own TV show

Paid Reviews

participate in forums with Signature

participate in wikis

partnerships

Pay it forward

Pay per click

Pay per whatever

Peer to Peer relationships

Phone consulting

photos

podcast

Pop-overs

Pop-unders

Pop-ups

Postcards

Posting in related forums

PPC – Pay per Click

Preselling

presentation

Press Release

Press tour

Price Reduction

Pricing

primary call-to-action above the fold

Print Calendars -

Private Label

Private Sites

Product and service information and brochures

prospecting

Public Relations

Public Speaking

Publicity

Publishing

Put it on a bus

Questions

Radio_internet

ratings sites

Recent reviews, publications and articles

refer-a-friend link

referral fees

Referral Marketing

regional content

Reports

Reprint or Resell rights

Return address label

Reviews

Reward Programs

RSS Advertising

sales event

Sales Letter web Page

Sales letters

samples

Scarcity

schedule of promotions and events

Screensavers

Search engine optimization

search marketing

sell ad space on your properties

SEM – Search Engine Marketing

Seminars

Sex Sells

Shopping carts

signage

signature

Signs

social advertisements like Facebook

Social bookmarking your site

social media advertising

social networking

social networking, forums, wikis, collaboration

special interest groups

split-test

Sponsor an event

Sponsor the homeless

sponsorship

Squidoo

Sticky Notes

Sticky pages

Submit your site to the DMOZ directory

Submitting articles to directories

Surveys

Sweepstakes

syndicated content

Syndication

tagging

tagline

Talk Shows

Target Market

teach a class

Teleconferencing

telephone hotline

Teleseminars

Testimonials

Testing and Tracking

Thank You pages

The company profile, history, and management

Tips

Toolbars

Top 10 reasons to choose YOU

Trade Associations

trade shows

Trade Shows

Training

Translation

Troubleshooting

T-Shirts

Tutorials

TV

Unsubscribe message

Upselling

Url

user generated content

USP

vendor relationship management

video communities

Videos

Viral Marketing

Virtual Tradeshows

virtual worlds

Voicemail

voting features

Web Pages

Web Site Design

webinars

Welcome or confirmation message

white papers

widget advertisements

widgets

Window decals

window displays

Word of Mouth

workshop

Writing guest articles

Yellow Pages

I’d like to thank some of the blogs that I used to compile this list of 300 Marketing Ideas and Tactics:

Over 150 Marketing Tactics and Growing,  By Kevin Wirth

50 Guerrilla Marketing Tactics You Should Be Using, By Bootstrapping Blog

If you have any other marketing ideas or tactics  that you would like to add to the list, please add a comment below.

What marketing expert should you be working with for each marketing tactic that you want to implement? This is a short list to help you figure out who you need to call. In a larger business, it is typically the brand or product manager that writes the marketing strategy and plan and then oversees all the specialized experts who make it happen.  Here is a brief list of who to work with…

• Marketing Communications: could be an AD agency or just a graphic artist, copywriter and web designer. The Ad agency would also have a creative director that oversees the other 3 specialists. They create your identity, logo, brochures, website, packaging, ads (both online and off) and most materials. Can also create email newsletters. A direct marketing specialist would also fall into this category.
• Web site: web designer works on the visual representation, web developer handles ecommerce, community forums and other functionality, SEO expert gets your chosen keywords emphasized,
• Social Media: blog/community manager oversees blog content and responds to community members (blogger could also be in a different dept. like PR). Twitter and forum communicator.
• PR: gets feature articles written, product placements, press tours, press kits, press releases, speaker placement, quotes,and more.
• Event Marketing: identifies, schedules and prioritizes marketing events, creates booths, demos, etc.
• Channel Marketing: work with resellers, OEM, Affiliate managers and Evangelists: who get 3^rd parties to sell your products or services or use them in their own products
• Business Development & Sales – works directly with key customer accounts to close a sale.

This is most of the major categories of specialists. The ones you need to work with can vary depending on your type of business.

What other marketing specialists have you used?