Are you giving your customers that "Feel Good" feeling with your marketing? Read the rest of this entry »
Most people think that Black Friday is the hugest shopping day of the year. And, well, it may be if you are one of the large national retail chains that has a big budget to promote large loss leading discounts to hundreds of thousands of people. But, if you are a small local retail shop, it's one of the quietest days of the year. Read the rest of this entry »
A marketing strategy is a process that enables you to optimize your resources (time, money, people, etc) and focus them on the best way to generate sales and achieve a sustainable advantage. An effective marketing strategy defines how you will attract prospects, engage customers and overcome competitors. Read the rest of this entry »
What does wealth consciousness have to do with your marketing strategy and how can you use it to attract your ideal customer? I define wealth consciousness to be the mindset one has that helps them attract more wealth into their life. What does this have to do with marketing? Marketing is about creating a relationship with your customer. So, the more you know about your customer the more successful you will be at addressing their wants, needs and desires. Read the rest of this entry »
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