What marketing specialist do I need?

What marketing expert should you be working with for each marketing tactic that you want to implement? This is a short list to help you figure out who you need to call. In a larger business, it is typically the brand or product manager that writes the marketing strategy and plan and then oversees all the specialized experts who make it happen.  Here is a brief list of who to work with…

  • Marketing Communications: could be an AD agency or just a graphic artist, copywriter and web designer. The Ad agency would also have a creative director that oversees the other 3 specialists. They create your identity, logo, brochures, website, packaging, ads (both online and off) and most materials. Can also create email newsletters. A direct marketing specialist would also fall into this category.
  • Web site: web designer works on the visual representation, web developer handles ecommerce, community forums and other functionality, SEO expert gets your chosen keywords emphasized,
  • Social Media: blog/community manager oversees blog content and responds to community members (blogger could also be in a different dept. like PR). Twitter and forum communicator.
  • PR: gets feature articles written, product placements, press tours, press kits, press releases, speaker placement, quotes,and more.
  • Event Marketing: identifies, schedules and prioritizes marketing events, creates booths, demos, etc.
  • Channel Marketing: work with resellers, OEM, Affiliate managers and Evangelists: who get 3rd parties to sell your products or services or use them in their own products
  • Business Development & Sales – works directly with key customer accounts to close a sale.

This is most of the major categories of specialists. The ones you need to work with can vary depending on your type of business.

What other marketing specialists have you used?

How do I automate the marketing of my blog?

How do I automate the marketing of my blog?

Do you automate the marketing of your blog posts? Here’s what I’ve done.

My blog posts are relevant to small business owners and entrepreneurs who want to market their business better. As such, I have them automatically posted to places that small business owners can find them such as Twitter, LinkedIn, Facebook and more. I have spent some time automating this process so I can focus on the creation of content and not the marketing of it. Here are the methods and tools I used to automate the updates of my blog posts.

Twitter

I have two twitter accounts; the first, @expertmktgcoach, I tweet each post once, and the second, @debzimmer, I use to repeat the tweets throughout the day.

I use Hootsuite to import the RSS feed from my blog to twitter. This sends out one tweet per account. With Hootsuite, I can also schedule tweets on that second account so that the tweet reoccurs throughout the day.

LinkedIn

My blog headline posts to my LinkedIn status using Hootsuite. Hootsuite also sends the status to Ping.fm which updates numerous other sites that I visit less often.

My blog is then imported into my LinkedIn Profile using the LinkedIn WordPress Application.

Facebook

I use Facebook Notes to import my RSS feed into my Facebook Page. This creates a duplicate copy of my blog on Facebook. I can also use Hootsuite to import the headlines into my wall on my personal Facebook profile or public page.

Social Bookmarking

Using the WordPress Plugin tool for OnlyWire, my posts are automatically bookmarked to numerous bookmarking sites with which I have accounts. It creates bookmarks at more bookmarking sites than I can reach through Ping.fm. Ping.fm reaches other social media sites that OnlyWire doesn’t, such as Plaxo.

RSS Reader

I use Feedburner for those who want to get my blog posts in an RSS reader format.

Kindle

If you are a Kindle user, you can read my blog by subscribing through the Amazon Kindle Store.

SEO

Each post I write is search engine optimized. I use a number of tools including WordPress plugins to assist me with search engine optimization.

Email

There’s one more automation tool I’m considering but haven’t yet implemented. I see that AWebber is now integrated with Feedburner and can send the RSS feeds in email to your subscriber base. I think that sounds way cool. I just wish the tools I currently use offered that service.

That’s all I’ve got on blog marketing automation. Do you have any tools or systems you use that you particularly like?

Who should write a blog?

Who should write a blog?

Anyone can write a blog. Some people write blogs for personal reasons, some write about their hobbies. I focus on how to use a blog as a tool to grow your business.  To be an effective blog writer and to get the most return on your investment of time and money spent blogging, you will need a blog strategy, personal discipline, an internal desire, and unique content.

Your blog strategy will determine why you are writing your blog and what your goals are. You need your plan to include how frequently you are updating it, what types of content it will include, and it needs to speak to your target customer.

Your blog needs to be updated regularly according to your plan. If it is not updated regularly it will get less traffic and be less effective in implementing your strategy. Not only do you have to update frequently, you also need to be persistent and keep at it. It will take time to develop a following. It doesn’t happen overnight. This requires discipline.

You need to have the desire to create the content on a regular basis, and to be persistent. You can’t stop once you start. I have found that once I got in the habit of writing, I about my daily routines and interactions with my blogger goggles on. For example, I was at church thinking “Oh, that would make a good blog post”.

Which brings me to content. You need a content plan that offers compelling content to attract your customers and keep them coming back. You can create a 3 month rolling calendar of what your content strategy, topics and types of articles will be. You can even write them in advance.

  • Strategy
  • Discipline
  • Desire
  • Content

These are the 4 key personal characteristics that are required to have a valuable and successful blog.

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