Social Media Made Simple for Small Business

Do you have a small business? Do you want to gain more attention and more customers for your products? You don’t have to waste thousands of dollars (which you don’t have) for advertisements and campaigns– with social media marketing, you can have the limelight focused on your company!

What is this marketing strategy, anyway?

Marketing through social media is a technique which uses social network giants to catch the attention of web browsers. What sets this technique apart is, you gain popularity through word of mouth – meaning you get attention because people like your products and items, not because you ran a fancy commercial on national TV.

This social media strategy is very advantageous, because even the smallest of companies can use these networks. Social media is very accessible, as long as you have an internet access. Because there’s virtually no capital involved in opening a social network account, this type of marketing plan is conveniently free.

What social networks can you use? (and how to use them)

Facebook. This is considered a bigger platform because it allows you to post longer descriptions, more photos and more videos. Your website’s “likes” tell you how much patrons and followers you have. Customers can post feedbacks on your profile, which gives you the information you need to further improve your services. You can also use Facebook to promote a link headed towards your Twitter page or company blog.

Twitter. This network gives you the chance to promote your products on a personal level. Because the campaigns are short, more users will tend to read it. For your tweets, you can include links which direct the user to a promotional video or image. Most often than not, Twitter brings new customers in and fosters loyalty with the old ones.

Blogs. Blog sites such as LinkedIn or your very own company blog, give companies a chance to interact with their online customers. These blogs can be used to show your company’s information and products, with more detailed descriptions as those allowed in Facebook and Twitter. You can also use your Blogs to direct your customers back to your Facebook and Twitter pages.

With these social media networks, you can market your products effectively without spending a lot of money. Try any of these platforms today to see the difference.

And don’t forget, you can always contact us for more awesome tips.

How to Write for the Web

How to Write for the Web

Writing web content sounds easy enough: if you can write, you can write for the web, right? Not necessarily. Some small business owners find writing for the web to be a time consuming and frustrating task. It’s not always easy to put your thoughts into words–and optimize those words for search. Here are a few tips on how to write for the web from The Website Wordsmith, Alexa Steele .  

Web Writing Tip 1: Start with the headline

Headlines are, in many ways, the most important aspect of your website content. They are the first thing your reader sees and must therefore be attention-grabbing. They are also indexed by search engines, and so need to be optimized with keywords. Writing your headline first can focus your writing and help you establish a connection with these two distinct audiences.

Web Writing Tip 2: Know your keywords

One of the biggest differences between writing for the web and writing for other media is the need for search engine optimization (SEO). Keywords are at the heart of all SEO. By using a tool like Google AdWords Keyword tool you can identify keywords and key-phrases people are using to search for your topic. You should then include at least two or three of these keywords in your content.

Web Writing Tip 3: Know your audience

Who’s going to be reading your content? Do they know your subject well or are they beginners in need of detailed explanations? Are they looking for information or entertainment? Are they familiar with your brand or do you need to introduce yourself? The answers to these questions–and others–will impact how you write your content so get an idea of who your audience is before you begin.

Web Writing Tip 4: Make it an easy read

Web surfers are notorious for their short attention spans. They have a tendency to scan webpages before (or instead of) reading them thoroughly. By including headlines, sub-headings, lists, quotes, and bold lettering you can highlight important points and make skimming easier . Also, unless you know your audience is more advanced (see tip #3) it’s a good idea to keep your writing at about an eighth grade reading level. Have someone proofread your writing, too, to edit out errors that can trip up and confuse a reader.

Web Writing Tip 5: Give it a call to action

Ultimately, you’re creating your content for a reason: you want the people who read it to take an action. Including a call to action like “call now,” “click here,” or “leave a comment” lets your readers know what they should to do next, which increases the likelihood that you will get conversions.

SEO copywriter Alexa Steele works with marketers and small business owners to create engaging, persuasive, search engine optimized copy for websites and other forms of Internet marketing. To read more of Alexa’s articles–or to engage her for your next SEO copywriting project–visit www.thewebsitewordsmith.com.    

Your Top 10 List Building Tactics for 2011

Happy 2011!

The core thing that influences the success of every business is the viability of your customer list. While there is much debate over quality vs. quantity, I will always take that stand that you need BOTH. You want a large list (quantity) that contains your ideal customer (quality). (I’ll be sharing more about this on my free teleclass “5 Simple Keys to Attract Your Ideal Customer: How to Get More Leads, Build Your List and Grow Your Business FAST!”)

As we enter this new year, I asked you to share with me what are your biggest priorities in 2011. I specifically asked you to tell me what you most needed to focus on most when it comes to list building, lead generating and traffic building. This is what you said (listed in order)…

  1. Blogging
  2. Referrals
  3. Keywords
  4. On-page SEO (Search Engine Optimization)
  5. Video
  6. Joint Ventures
  7. Teleseminars
  8. Article Marketing
  9. Affiliate Marketing
  10. Facebook & Twitter [tied]

So what do you think? Do you agree with this list? What would you add or change?

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