Do you have a small business? Do you want to gain more attention and more customers for your products? You don’t have to waste thousands of dollars (which you don’t have) for advertisements and campaigns– with social media marketing, you can have the limelight focused on your company!
What is this marketing strategy, anyway?
Marketing through social media is a technique which uses social network giants to catch the attention of web browsers. What sets this technique apart is, you gain popularity through word of mouth – meaning you get attention because people like your products and items, not because you ran a fancy commercial on national TV.
This social media strategy is very advantageous, because even the smallest of companies can use these networks. Social media is very accessible, as long as you have an internet access. Because there’s virtually no capital involved in opening a social network account, this type of marketing plan is conveniently free.
What social networks can you use? (and how to use them)
Facebook. This is considered a bigger platform because it allows you to post longer descriptions, more photos and more videos. Your website’s “likes” tell you how much patrons and followers you have. Customers can post feedbacks on your profile, which gives you the information you need to further improve your services. You can also use Facebook to promote a link headed towards your Twitter page or company blog.
Twitter. This network gives you the chance to promote your products on a personal level. Because the campaigns are short, more users will tend to read it. For your tweets, you can include links which direct the user to a promotional video or image. Most often than not, Twitter brings new customers in and fosters loyalty with the old ones.
Blogs. Blog sites such as LinkedIn or your very own company blog, give companies a chance to interact with their online customers. These blogs can be used to show your company’s information and products, with more detailed descriptions as those allowed in Facebook and Twitter. You can also use your Blogs to direct your customers back to your Facebook and Twitter pages.
With these social media networks, you can market your products effectively without spending a lot of money. Try any of these platforms today to see the difference.
And don’t forget, you can always contact us for more awesome tips.
