3 Facebook Ad Images that Convert Best

Have you ever wondered how to get people on Facebook to respond to your ads?

Here are some tips from the VP of Online Marketing Strategy at Page Zero Media
and Jennifer Sheahan from FBadsLAB.

The three types of images that convert best on Facebook ads are:

  1. Happy Women
  2. Colorful Logos
  3. Headshots

Happy Women

The best performing images to use in Facebook advertising are of happy women. Women who look overjoyed, free and are looking directly at the camera convert best. Also, try images of women who joyfully have their arms in the air.

Colorful Logos

Try logos that are colorful and engaging. If your company’s logo is boring or bland, make look colorful by adding a colorful border, background or text. Definitely avoid blue and white as the colors blend too much with Facebook’s colors (think contrast to capture attention).

Images with text on them (calls to action) convert better than images alone. In general, ads with a “reason” convert better than ads with no reason. So don’t just tell people about your accounting services but include a reason like: 1) end of tax year special or 2) an online promotion with savings available for 3 days only.

Note: product images do not convert as well as straight up colorful logos.

Headshots

Happy pictures where people are looking directly at the camera work best. Close up pictures work best.

Facebook Advertising Tips

In addition they shared some general tips to help you get the most of your Facebook advertising.

  1. Use a sense of "urgency" with your Facebook ads. Don't run them too often or for too long. The reader should feel like they have to take action now or the opportunity will be gone.
  2. Distract the user from other tasks.
  3. Include a purpose or reason they need to take immediate action. Tie your ad to a a promotion, discount or compelling report.
  4. Test images and call to actions.
  5. Expect low conversion rates averaging in the 0.02% range. You’re doing well if you see conversions above 0.4%.

Do you have any tips to share? Is there anything you've experienced with your Facebook advertising that works really well?

 

 

(You can read more details at http://searchengineland.com/3-types-of-facebook-image-ads-that-work-80162.)

Is this Legal? FTC Internet Marketing Guidelines

In my previous post, “Internet Marketing Ethics – Is this Ethical” I wrote about an incident where an internet marketer, whose list I am on, sent me an email offering me a chance to win $30,000. So I clicked on the link and read the sales letter page, then signed up “To Be One Of Only 100 People To Attend This FREE Live Sneak Peek Event” and “To Learn How I Can Win The $30,000 Cash“.

The problem arose when, after I signed up, I was then presented with a screen and an email that told me I had to pay a $97 refundable deposit to get the information to attend the “FREE Live Sneak Peek Event” and thus “To Learn How I Can Win The $30,000 Cash“.

As I wrote in my last post, I found this to be unethical and asked for your opinions. While some wonderful discussion transpired on the ethics, one person who responded in email to me suggested it was not illegal. Having curiosity, I explored this further. Here’s what I found…

On the Federal Trade Commission‘s web site I discovered several documents that apply to internet marketing. Here’s a summary:

Is advertising on the Internet subject to the same laws as other advertising?

Yes. Ad claims on the Internet must be truthful and substantiated. Ask the FTC for a copy of Advertising and Marketing on the Internet: The Rules of the Road for more information. Dot Com Disclosures offers special guidance for online advertisers regarding how to make sure that any disclaimers and disclosures in online ads are clear and conspicuous. It addresses ‘Net specific issues such as banner ads, pop-up windows, scrolling, hyperlinks, etc. Internet marketers also should be aware that the FTC’s Mail or Telephone Order Merchandise Rule (“Mail Order Rule”) applies to online transactions. For specific guidance on complying with the Mail Order Rule online, ask the FTC for a copy of Selling on the Internet: Prompt Delivery Rules, as well as A Business Guide to the Federal Trade Commission’s Mail or Telephone Order Merchandise Rule.

My website is attracting visitors from outside the United States. What do I need to know?

Because the World Wide Web is, as its name implies, worldwide, even small online businesses can reach customers around the globe. Electronic Commerce: Selling Internationally – A Guide for Business discusses some online commerce guidelines endorsed by the United States government and 28 other countries.

What do I need to know about consumer privacy online?

Advertisers should be aware of the privacy issues raised by Internet marketing. For more information about recent FTC Reports to Congress on consumer privacy on the Internet, visit the FTC’s website (www.ftc.gov). Basically, the FTC strongly encourages companies to implement four fair information practices: giving consumers notice of a website’s information practices; offering consumers choice as to how their personally identifying information is used; providing consumers with access to the information collected about them; and ensuring the security of the information collected. In addition, companies need to know about the Children’s Online Privacy Protection Act and the rule that implements it. The law requires websites to obtain verifiable parental consent before collecting, using, or disclosing personal information from children, including their names, home addresses, email addresses, or hobbies. For more information, ask the FTC for How to Comply with the Children’s Online Privacy Protection Rule.

After skimming through these, I discovered that the sales solicitation I received could potentially be in violation of the following guidelines (I say potentially as I am not an attorney):

  1. Are there any rules about ads for contests or sweepstakes? Sweepstakes-type promotions that require a purchase by participants are illegal in the United States. Other agencies, including the United States Postal Service (USPS) and the Federal Communications Commission (FCC), also enforce federal laws governing contests and prize promotions. And each state has laws that may require promoters to make disclosures, seek licensing, or post a bond. Since state laws vary, check with the Attorney General’s Office in the state(s) in which you plan to advertise. If a contest or promotion involves telephone calls, the FTC’s Telemarketing Sales Rule requires specific disclosures, such as the odds of winning a prize, how to participate without buying anything, and that no purchase or payment is required to win. If pay-per-call services are involved, the FTC’s 900 Number Rule requires certain disclosures. For more information, ask the FTC for the publications Complying with the Telemarketing Sales Rule and Complying with the 900 Number Rule.
  2. FTC GUIDE CONCERNING USE OF THE WORD “FREE” AND SIMILAR REPRESENTATIONS, http://www.ftc.gov/bcp/guides/free.htm  —  §251.1 The guide. (c) Disclosure of conditions. When making “Free” or similar offers all the terms, conditions and obligations upon which receipt and retention of the “Free” item are contingent should be set forth clearly and conspicuously at the outset of the offer so as to leave no reasonable probability that the terms of the offer might be misunderstood. Stated differently, all of the terms, conditions and obligations should appear in close conjunction with the offer of “Free” merchandise or service. For example, disclosure of the terms of the offer set forth in a footnote of an advertisement to which reference is made by an asterisk or other symbol placed next to the offer, is not regarded as making disclosure at the outset. However, mere notice of the existence of a “Free” offer on the main display panel of a label or package is not precluded provided that (1) the notice does not constitute an offer or identify the item being offered “Free”, (2) the notice informs the customer of the location, elsewhere on the package or label, where the disclosures required by this section may be found, (3) no purchase or other such material affirmative act is required in order to discover the terms and conditions of the offer, and (4) the notice and the offer are not otherwise deceptive.
  3. Dot Com Disclosures: Information About Online Advertising http://business.ftc.gov/documents/bus41-dot-com-disclosures-information-about-online-advertising d. Displaying Disclosures Prior to Purchase — Disclosures must be effectively communicated to consumers before they make a purchase or incur a financial obligation. Disclosures are more likely to be effective if they are provided in the context of the ad, when the consumer is considering the purchase. Where advertising and selling are combined on a Web site, disclosures should be provided before the consumer makes the decision to buy, say, before clicking on an .order now. button or a link that says .add to shopping cart..

So, was this contest legal since I had to post $97 (refundable deposit) to enter?

Was this website legal since it told me if was “free” but did not make any of the terms or conditions of the offer available until after I paid money?

Was it legal to not reveal any disclosures prior to my clicking on an ‘add to cart’ button?

What do you think?

What would you do with this knowledge?

How not to compete for expensive Google Adwords

How not to compete for expensive Google Adwords.

Competition. We have all experienced it. Some of us have more of it than others. Why are some businesses surrounded by flames, drowning in the noise of the competition, while others seem to thrive and soar forth from the fire like a phoenix?

If you’ve experienced intense competition, learning how to position your business as unique can help. Think of the scenario where you have an online store where the products you offer are also sold by 20+ other online stores, albeit at lower price. If you can figure out how to compete in that scenario, don’t you think you can figure it out elsewhere? Perhaps these techniques can apply to you.

Do you hear yourself saying “Google Adwords for my category are too expensive”? If you answered yes, then listen up.

I know the drill. I’ve been there. I’ve had a business, an online store, where each of the products I sold was also available through numerous other online retailers and at a lower price. So how did I grow that business to produce over 6-Figures of recurring income?

Position Yourself as Unique

One technique to position your business as unique in the marketplace is to define a niche.

How do you become unique when there are hundreds in your niche?

1)      Get exclusivity: Get an exclusive license to distribute a particular product line.

2)      Create unique products. Become a creator, manufacturer or importer of unique goods or services.

3)      Carve out a niche to promote your products.

Carve out a niche

Identify a niche and position yourself uniquely in that niche. Anyone can do it. You just have to train your brain to think a little differently.

You see, while most people are selling their products and services based on topic, or category or supplier or brand, very few actually promote their products based on the solution they provide the customer. Focus on the solution, and you can set yourself apart from the field.

“What does this actually mean? How do I apply this?” You ask. Let me give you an example.

My company sold contemporary furniture and accessories. So I spent time paying for Google Adwords related to bed, dresser and nightstand unsuccessfully. These Google Adwords were too expensive. And there was too much competition. I had a little success buying keywords based on the name of the designer of one particular product line. But, the people searching by the designer’s name were looking for the lowest cost. I didn’t want to nor could I afford to lower our profit margins by competing on price. Sound like a familiar scenario?

What happened next transformed the business. You see, while talking with the supplier one day I asked “Why do you think people buy your product? What is the big appeal?”

You know what he said? “Storage. Originally the designer created this line because there was no space in the apartments here in the city. So people bought the beds to get more storage.”

That 2 minute conversation transformed my business into producing a 6-figure a year income with NO COMPETITION.

Focus on the solution

I went home and switched our Google Adwords to “storage beds”. Our customers were looking for a solution. We were the only ones to give them a solution that also made a design statement. Style and function in one.

Our customers were now buying from us because we offered a solution to their problem of no storage. There was no one else selling this product line as a solution. Our customers didn’t even know that the product was available elsewhere. They thought it was exclusive to us. Why? No one else thought to sell the solution to the customer. Everyone else was still competing for the people seeking the brand; the ones that wanted the cheapest price. We kept our margins and got more customers.

How can you find a niche for your non-unique product or service where your competitors aren’t competing for the same keyword? Can you focus on the solution?

If you’d like to learn more about how to sell online, listen to our free teleclass “5 Simple Strategies to a 6-Figure Online Store: How to make FAST RECURRING INCOME so you can live the life YOU want!” Register at http://www.6FigureOnlineStore.com.

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