Social Media is a Layer Cake

Chocolate Cake Slice with RaspberriesIf you’ve been following me for a while you would know that I spent quite a bit of time researching social media and publishing a report on how to gain more prestige and become a leader using social media. What you might not know is that the 5B’s of Social Media that I teach can be implemented in layers, like a chocolate cake.

Take for example the first layer. The first layer has been cut in five slices, but you need all these little pieces just to establish your foundation. In the first layer of your social media campaign, you need to establish your Brand by putting up your website, blog and social media pages & profiles. Next you will want to reach out to the people you already have a relationship with to ask them to connect with you. This is the baseline of building your network (Befriend). Then you will need to have a basic communication plan in place to stay front of mind and enhance these relationships (Broadcast). And, you will need to allocate time to interact and engage (Buzz) with your connections. Finally, you will want to encourage them to take action and do business with you (Buy).

This is the most basic form of The 5B’s of Social Media Success.

Recently we’ve had the opportunity to do this for our client, a chocolate company. What we saw is that you can’t skip any of the 5B’s when you get started. All components of the plan are needed or the foundation of the layer cake crumbles. You can’t add more layers till you get the bottom layer laid solid.

If you need help putting together that foundation for your company’s social media, contact us. We’d be happy to help. Stay tuned to learn more about the next layers of the cake.

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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