Social media is growing in a huge way, and each day we are presented with statistics that show the massive growth of social sites like Facebook, YouTube, Twitter, and LinkedIn. These types of sites allow for effective business marketing. Social media marketing integration can be a very effective marketing strategy if done right. Below are a few essential social media components you may include in your business marketing strategy.
Brand Integration
The major networks have made it simple to effectively brand your company image and customize your online presence. For instance, you can easily integrate iframes in your Facebook fan pages, which enables you to literally turn your fan pages into websites. You can customize your backgrounds on YouTube that are congruent with your company brand. Twitter, much like YouTube, also allows you to customize your own company branded background. Through this, you are creating brand awareness and establishing your business presence online.
Blog Post Integration
You can easily integrate your blog posts into Facebook, Twitter or LinkedIn which will automatically update these sites of your new blog posts entries. There are various ways to automate your posts. The key is to select a service that works well for your branding and marketing needs. Be sure, however, not to select one that will over feed the social media sites, as this will result in duplicate auto posts and can be considered spam.
Article Marketing Integration
Social Media, when used along with article marketing, can really boost the effectiveness of your overall marketing strategy. Directories like Ezine Articles or Go Articles have the potential to reach millions of viewers. These viewers if interested in your content may click on to your public profiles to find out more about you and your business. Imagine the following you can obtain simply by adding your social media accounts to your article directory profiles?
Social media sites have evolved rapidly over the past few years and integrating them into everyday business promotion can have a significant impact on the success of your marketing campaigns. Companies and entrepreneurs are quickly realizing the huge potential that social media offers in business growth and are making it a habit to implement them strategically each day. If you are looking for additional information on social media marketing integration, please contact us.
About Debra Zimmer
