Pinterest – Your Social Media Strategy Game Changer

If you feel yourself digging your heels in over this new social media rage called Pinterest, now may be the time to ease up and consider how making this vast and growing online idea board part of your social media strategy can actually drive visitors directly to your website.

Maybe you think that the only content that is going viral on Pinterest is suited to the funny, girly, light-hearted content that gets passed around among women. Maybe you don’t see how your specific niche could benefit from having a presence on Pinterest because Ryan Gosling isn’t appearing shirtless, saying “Hey Girl….” on your website.

You should be aware that the new trend on Pinterest has less to do with the collective crush of American twenty-something women and more to do with offering the public useful, problem solving, creative and innovative ideas via a vertical visual representation.

This vertical visual representation actually shows the user how to “do” something with pictures and a few sentences that they will find useful. They see, they scan, they know. Hopefully, they “re-pin” and “share” this awesome information and then click through to your website to see what else you have to offer them.

According to the folks at Pinterest:

A pin can be added from a website using our bookmarklet or you can upload images from your computer. Each pin added using the bookmarklet links back to the site it came from.

One word: Backlinks. The health and well being of your SEO depends on them. Pinterest is a great way to get them.

If you decide to try your hand at gathering interest via Pinterest, keep these tips in mind when designing content:

  • Size Matters! Keep your content shorter than 2500 pixels. Shoot for 600×300 pixels and you’ll be in the sweet spot where it’s easy to pin, re-pin, and users will be most likely to click through to your site to get more detailed information.
  • Make sure your idea is really cool. The fact that a common Parmesan Cheese container has a lid that fits on a mason jar was made famous by Pinterest. Now everyone’s keeping lids and using jars to store all kinds of stuff that used to sit in junk drawers or be jumbled up in spice cabinets. What’s your “AH—HA!” idea?
  • With Pinterest, there’s no game to play where going viral is concerned. Good, honest, useful content is Queen. Contribute, interact, and experience success.

For more information on how to use social media to drive traffic to your site, please contact us.

About Debra Zimmer

After 25 years of growing entrepreneurial businesses at companies such as Microsoft, where she attracted 700,000 members into an online community in 18 months and then grew a second one to 250,000 members in 10 months, Debra Zimmer then struck out on her own to grow an online retail store to 6-figures of income and put it on AUTOPILOT for 3 years. With an engineering degree and an MBA from Columbia Business School, Debra is the undisputed expert in helping experts, entrepreneurs and executives to focus their brilliance and magnify their impact using social media and internet marketing tactics.

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